What's my message to women entrepreneurs? You've come a long way, baby, but don't stop now because (male-oriented) corporate America is beginning to notice.
As proof, just look at the numbers:
- Women now make up 40% of new entrepreneurs in the U.S.
- In the last nine years, 2007 to 2016, there has been a 45% rise in women entrepreneurs (compared with a 9% increase in all entrepreneurs)
- More than 11 million businesses in the U.S. are woman-owned, employing nearly 9 million people and generating more than $1.6 trillion in revenue
Clearly, women are not just diving into business, they're doing it very successfully, as I discuss in my recent article for American Marketing Association. (Read it here.)
So how do successful women entrepreneurs do it? What's their secret sauce?
When women get the chance to build companies, they build them differently than their male counterparts. Women tend to intentionally create cultures that encourage collaboration, team-building and innovative thinking, without taking their eyes off bottom line results.
Also, when women scale a business, they focus on long-term sustainability, not just rapid growth. This focus informs marketing strategies and corporate priorities, and is an oft-repeated refrain we are hearing at SAMC in our interviews with women CEOs.
