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Business Change Management

Business Change Management

How to Energize Retailer Hopes as Startups Compete with Amazon

On Jul 26, 2018 6:00:00 AM

/ Andrea Simon

Categories: Entrepreneurs, Andrea Simon, business growth strategies, innovation, women entrepreneurs, business innovation

Although it's becoming harder and harder to make serious financial returns in today’s retail world in the age of Amazon, there's still room for entrepreneurs to excel at retail and e-commerce. So how are some succeeding when so many are failing? By driving change. But to drive changei.e., sustain growth in changing timestakes courage, stamina and ingenuity. And, dedication, persistence and a lot of hard work.

But even in today's harsh market demands and strong competitors, can young businesses still make it big and maybe even transform the world of retail? Yes!

As proof, take a look at this list of retail startups led by successful entrepreneurs that broke out of the pack in recent years, either through smart marketing, unique services or highly specific target markets. 

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How to Convert a Great Idea into a Successful Innovation

On Jul 24, 2018 7:10:00 AM

/ Andrea Simon

Categories: Entrepreneurs, women entrepreneurs, The Simon Initiative

How many times has someone said to you, “That’s a great idea, you should really run with it and make it a reality”? And how many times have you successfully converted a brilliant idea into a successful innovation? If the answer to the second question is zero, you're not alone. Unfortunately, most potentially great ideas remain dormant. Why? Most people don’t have the resources, courage, time and/or money to take action.

As entrepreneurs, we at SAMC have been through the journey of discovery enough times to know the pain and the joy that comes with having a big idea and making it happen. 

But bringing an idea to life is really hard. As the saying goes, “If it were easy, everyone would do it.” It's mostly a battle against time (competitors with the same idea are often right on your heels), so in the beginning, the crucial parts of your business strategy should be planning and research.

More like a marathon than a sprint, the process of converting an idea into something real is an ongoing one. To help you on your journey, here are a few things every entrepreneur should know.

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Terrific Websites to Empower Successful Women Entrepreneurs

On Feb 27, 2018 8:40:00 AM

/ Andrea Simon

Categories: Entrepreneurs, Andrea Simon, women entrepreneurs, business innovation, The Simon Initiative

 

Whether you’ve been in business a long time or are an aspiring business owner, you’ll discover how powerful and empowering it is to be supported by your fellow female entrepreneurs as you navigate your way through the complexities of entrepreneurship as a woman in today’s world.

We’ve put together a list of incredible websites with the mission to empower women entrepreneurs on their journey to success. You may be ready to grow an innovative business to reach your pinnacle of success.

The list below shows you the wide range of missions for these leaders. From the stories you will see on She Owns It to the EveryGirl that might just be you looking for the inspiration to live that great life. Take it from two life-long entrepreneurs. It is a great journey. One we love to share.

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Why Women CEOs Are So Different And So Successful

On Aug 17, 2017 2:41:58 PM

/ Andrea Simon

Categories: women in business, women entrepreneurs

What's my message to women entrepreneurs? You've come a long way, baby, but don't stop now because (male-oriented) corporate America is beginning to notice.

As proof, just look at the numbers:

  • Women now make up 40% of new entrepreneurs in the U.S.
  • In the last nine years, 2007 to 2016, there has been a 45% rise in women entrepreneurs (compared with a 9% increase in all entrepreneurs)
  • More than 11 million businesses in the U.S. are woman-owned, employing nearly 9 million people and generating more than $1.6 trillion in revenue

Clearly, women are not just diving into business, they're doing it very successfully, as I discuss in my recent article for American Marketing Association. (Read it here.)

So how do successful women entrepreneurs do it? What's their secret sauce?

When women get the chance to build companies, they build them differently than their male counterparts. Women tend to intentionally create cultures that encourage collaboration, team-building and innovative thinking, without taking their eyes off bottom line results.

Also, when women scale a business, they focus on long-term sustainability, not just rapid growth. This focus informs marketing strategies and corporate priorities, and is an oft-repeated refrain we are hearing at SAMC in our interviews with women CEOs. 

5 important themes crucial to women-owned success strategies 

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