Business Change Management

Do you have a brilliant idea for a startup but have little or no capital to bring it to life? Feeling guilty that you’re mentally running through a list of wealthy relatives and financially stable friends whom you can hit up for an investment? Don’t feel bad. Some of the most successful startups were funded by those nearest and dearest to the founder.

Why You Should Pitch to Family and Friends

It’s no secret that when looking for investors for your startup, the first people you should approach are those in your inner circle. In fact, they may even be offended if you don’t. Moreover, if you contact venture capitalists or angel investors first, these “financial types” may question why no one from your family, friends or community are backing you. This may in turn lead them to question your integrity and credibility. 

Yet, it’s understandable why you might be hesitant to involve family and friends. Not everyone has entrepreneurial families (like Walmart) who get excited at the thought of a new business venture. For those people, it’s almost expected of them to either take up the family business or build something of their own, and tapping the relatives is practically a given.

However, some families just aren’t adventurous when it comes to investing in business ideas. Maybe they’re in traditional office jobs and have been employees most of their lives, with little risk involved. Maybe they’ve raised a family and have never worked outside the home. Or maybe they’re just not good at envisioning what could be rather than what already is. These types will be more difficult to convince.

So if you’re an entrepreneur, it’s up to you to present your idea in a way that proves you’ve considered all the potential risks and rewards. To get you started, here are some tips on how to approach family and friends to help you launch your new business:

Can you continue to be a valuable contributor to society after you've passed your 50th (or 60th or even 70th) birthday? Can you still be a startup entrepreneur? Yes! Because guess what? I'm doing it.

In a recent article I wrote for Home Business Magazine, I talk about the exhilaration as well as the pitfalls of re-entering the marketplace after you have retired, or if you never left it in the first place. Below are highlights from the article. To read it in full, click here.

The value of being “over 50”

1. Experience counts

Don’t discount your experiences. While you might not have skills associated with fast-moving new technologies, you do know how to deal with people. These make you very valuable. You just need to know how to sell what you know.

Over the past 60 days, I wrote several blogs that were essentially about startups. The first was about starting a business while working at another. The second was about four do and don’ts if you have retired and think you might want to go back into business. Happily, people read my blogs and commented. That’s nice but could I say more? And since the underlying theme dealt with entrepreneurship and starting a business, I reflected on what I’ve said in the past.