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Business Change Management

Business Change Management

Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

On Mar 4, 2018 11:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Managing change, social marketing, Corporate Culture, business strategy, social media

 Guns on display at the Dick's Sporting Goods store in Danvers, Mass., on Wednesday. (C.J. Gunther/EPA/Shutterstock, courtesy of The Los Angeles Times)

Here we go again. There's a school shooting, then a lot of tears and hand-wringing, then nothing happens.

But wait, maybe, just maybe, this time is different.

I'm of course referring to the recent mass shooting in Parkland, FL that killed 17 people, including 14 students, a geography teacher, an assistant football coach and the school's athletic director. In response, three major U.S. retailersWalmart (one of America's largest firearm retailers)Dick's Sporting Goods and Kroger—have "voluntarily restricted gun sales to make a policy statement and manage their image with consumers," reports The Los Angeles Times.

According to the article, these retailers "are responding to the national uproar that followed the shooting...especially the feverish debate on Facebook, Twitter and other social media platforms. They are not waiting for legislative action to improve matters."

So are these retailers really anti-guns or are they trying to look good to their customers?

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