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Business Change Management

Business Change Management

SEO Is Just Part Of The Inbound Equation

On Feb 13, 2018 5:22:45 PM

/ Andrew Simon

Categories: Inbound Marketing, SEO, search marketing, Blogs, social marketing, Keywords

Have you ever gotten an email which says something like, “We are the best at SEO…first page guaranteed”? Sounds pretty good, doesn’t it? But I have learned that it is perhaps not as good as it appears.

Why do I say that?

Let’s start with the buyer’s journey and why firms that only deal in SEO ranking can only get you part of the way to achieving your goals. Getting to the first page of Google is not all that inbound marketing is about! Helping a buyer through their decision process so they can make the right choice among many options is really a bigger objective -- and one that needs you to think about more than just SEO. Search marketing is more than just the right content on the website.

SEO is critically important -- agree, but...

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Does Social Media Drive Website Traffic? Let's See!

On Apr 25, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, social marketing

All that social media buzz! Does it really work? And which might work best for you?

We were curious too. To see how social media worked for a client, Simon Associates Management Associates (SAMC) just completed a case study that we have put together as a white paper on the impact of social marketing on the growth of website traffic.

While only one study and one case, the white paper does point out that power of using a wide range of social channels and why the right ones should be an important part of your inbound marketing mix.

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Great Business Growth Strategies Need Right Inbound Marketing Platform

On Mar 29, 2016 7:30:00 AM

/ Andrew Simon

Categories: Inbound Marketing, lead generation, business growth strategies, social marketing

 

We were introduced to HubSpot two years ago and immediately found it a very effective and efficient Inbound Marketing platform to build on our business growth strategies. In this blog I thought I would share with you why it works so well. Whether you are looking for better lead generation or social marketing, maybe our experience can help you chose your inbound marketing platform wisely.

Here are the two main reasons it works so well:

  1. It is an excellent dashboard providing clear, insightful information in a ready to use fashion.
  2. Second, It is a strategic platform that enables us to clearly convert strategy into execution to grow our leads and business.

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