Have you ever gotten an email which says something like, “We are the best at SEO…first page guaranteed”? Sounds pretty good, doesn’t it? But I have learned that it is perhaps not as good as it appears.
Why do I say that?
Let’s start with the buyer’s journey and why firms that only deal in SEO ranking can only get you part of the way to achieving your goals. Getting to the first page of Google is not all that inbound marketing is about! Helping a buyer through their decision process so they can make the right choice among many options is really a bigger objective -- and one that needs you to think about more than just SEO. Search marketing is more than just the right content on the website.