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Business Change Management

Business Change Management

SEO Is Just Part Of The Inbound Equation

On Feb 13, 2018 5:22:45 PM

/ Andrew Simon

Categories: Inbound Marketing, SEO, search marketing, Blogs, social marketing, Keywords

Have you ever gotten an email which says something like, “We are the best at SEO…first page guaranteed”? Sounds pretty good, doesn’t it? But I have learned that it is perhaps not as good as it appears.

Why do I say that?

Let’s start with the buyer’s journey and why firms that only deal in SEO ranking can only get you part of the way to achieving your goals. Getting to the first page of Google is not all that inbound marketing is about! Helping a buyer through their decision process so they can make the right choice among many options is really a bigger objective -- and one that needs you to think about more than just SEO. Search marketing is more than just the right content on the website.

SEO is critically important -- agree, but...

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How to Choose the Right Inbound Marketing Company

On Apr 21, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Emerging Trends, Inbound Marketing, SEO

There are so many new platforms emerging and agencies promoting themselves as inbound experts that it has become challenging for companies to evaluate the different options available to them. For all transparency we are HubSpot certified partners and have been using their platform for our own company and our clients since 2014. Long enough to have learned what works really well, what we might wish worked differently, and how we might feel recommending HubSpot to our clients. In all candor, it is an amazing platform.

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