In these highly turbulent times, the old saying really is true: the only constant you can count on is change. But even when change is necessary to survive, why is it so hard? So painful? It's much easier just to keep doing things the same old way, even when that way is obviously no longer working. The big problem with that kind of thinking is that when you continually resist change, you risk being left irretrievably behind by your competitors, your customers and the world.