Business Change Management

In my previous blog on Innovation Games, I talked about how "serious games" have the power to change the way you work, approach problem-solving, and seek out new buyers of your product or service. How do they do this?, you might be asking. What's the secret sauce? In a word, collaboration. Innovation Games work so well because participants come together as a team to generate new ideas and new ways of offering customers what they want.

Can playing games really lead to innovations? Yes, with Innovation Games!

Have you ever sat in a staff "ideation" meeting where the purpose was to come up with groundbreaking, business-building, innovative ideas, and no one could come up with anything? Or if someone did throw out an idea, everyone shot it down? Pretty depressing, right? Well, what if I told you there is something that gets teams engaged, encourages them to work together, and enables them to arrive at breakthrough ideas and accomplish goals faster. All while having fun. What is this magic solution, you ask? Innovation Games.

At Simon Associates Management Consultants, we find the steady downloads of our power points and white papers on Innovation Games totally amazing. Apparently, the challenges of coming out of the pandemic seem to have accelerated the interest in innovation, and as a result, Innovation Games have become in high demand. But you might ask, what are Innovation Games? Should you try them yourself? Do you need a professional’s help, someone like us? Let’s begin at the beginning.

During this crisis period filled with uncertainty and disruption, you might pause, step back and turn lemons into lemonade. There probably isn’t much else you can do. If we at SAMC could help you now, it would be to urge you to take some time to use Innovation Games® to bring those big, new ideas to the forefront of your thinking about yourself, your business and your future. In fact, Andy and I recently did an On The Brink podcast about how Innovation Games are a very effective way to not only help you look into the future and rethink where your organization is going, but also figure out how to get there. You can listen to it here.

Why are Innovation Games® changing the way we work, now and in the future? Because they involve collaborative play, which leads to consumer insights. And these insights help you make better strategic decisions, build better products and offer the solutions that today's consumers are looking for.

Inbound Marketing Successfully Attracts Interested Buyers Searching For A Company’s Solutions

YORKTOWN HEIGHTS, N.Y. - Sept. 28, 2015 - PRLog -- Simon Associates Management Consultants (SAMC), a privately-owned business consulting company based in Yorktown Heights, NY, has recently launched a new division focusing on inbound marketing, an incredibly powerful tool for business growth. This new division brings to SAMC’s clients highly trained strategists and marketing experts, as well as Inbound Marketing Certified bloggers, all of whom have embraced the new world of inbound marketing as the way to capture demand and help buyers find the solutions they want and need.

Creativity and innovation…Where do they come from? What is the difference between them? How can you develop and utilize innovation and creativity and use these important skills in your business?

I recently wrote a blog entitled “In Five Years, Who Is Going to Be Your Customer?” and got great feedback on the topic. Future customers, however, are not so far away that you cannot find them today. I thought I would follow up and tell you what we are seeing out in the marketplace among our customers that might apply to you to help you find your future customers.

Having spent several decades as an entrepreneur, C-suite executive and now marketing consultant, I've had many types of relationships with many types of business people. As such, I'd now like to offer three things to consider when evaluating your own customer relationships:

Innovation Games are an effective way to transform the way business leaders listen to consumers, staff and each other.

Several years ago, I blogged about how at Simon Associates Management Consultants (SAMC), we have become Innovation Games experts and have helped countless businesses and municipalities arrive at breakthrough ideas and innovative solutions by playing Innovation Games. For those of you who didn’t read that blog, or who did but don’t remember or understand games, let me give you a 30-second refresher course.