Why are Innovation Games® changing the way we work, now and in the future? Because they involve collaborative play, which leads to consumer insights. And these insights help you make better strategic decisions, build better products and offer the solutions that today's consumers are looking for.
Categories: Innovation Games
Inbound Marketing Successfully Attracts Interested Buyers Searching For A Company’s Solutions
YORKTOWN HEIGHTS, N.Y. - Sept. 28, 2015 - PRLog -- Simon Associates Management Consultants (SAMC), a privately-owned business consulting company based in Yorktown Heights, NY, has recently launched a new division focusing on inbound marketing, an incredibly powerful tool for business growth. This new division brings to SAMC’s clients highly trained strategists and marketing experts, as well as Inbound Marketing Certified bloggers, all of whom have embraced the new world of inbound marketing as the way to capture demand and help buyers find the solutions they want and need.
I recently wrote a blog entitled “In Five Years, Who Is Going to Be Your Customer?” and got great feedback on the topic. Future customers, however, are not so far away that you cannot find them today. I thought I would follow up and tell you what we are seeing out in the marketplace among our customers that might apply to you to help you find your future customers.
Having spent several decades as an entrepreneur, C-suite executive and now marketing consultant, I've had many types of relationships with many types of business people. As such, I'd now like to offer three things to consider when evaluating your own customer relationships:
Innovation Games are an effective way to transform the way business leaders listen to consumers, staff and each other.
Several years ago, I blogged about how at Simon Associates Management Consultants (SAMC), we have become Innovation Games experts and have helped countless businesses and municipalities arrive at breakthrough ideas and innovative solutions by playing Innovation Games. For those of you who didn’t read that blog, or who did but don’t remember or understand games, let me give you a 30-second refresher course.
Serious play for serious business growth
Two years ago, as an Innovation Games expert, I participated as part of a team in the 2012 Meaningful Play Conference. We presented our experiences around the Budget Games activities we conducted for the City of San Jose. (2014 was the fourth year in a row that these activities were conducted in San Jose.)
Could Serious Play help you do Serious Work, Seriously? Innovation Games® can help you solve that problem that keeps you up at night.
Have you ever thought of bringing in people and watching them build your product for you or with you? For example, if you played “Build a Product Box” with them, you could observe as they built and re-built your product and then "sold" it to you. How would they do it, in ways you might never have imagined?
Can playing games really help you get serious results in healthcare? A resounding yes!, says Andrea Simon, Ph.D., President/Founder of Simon Associates Management Consultants (SAMC), in her insightful article how playing games can generate new, innovative ideas, recently published in Becker's Hospital Review.
Why Games are Important: Most people realize that the yearly school budget process is serious work. Too often, there is too little money, too many funding requirements and more demand than available funds. Fortunately, one very successful and productive way to facilitate, improve and move the budget process along is the use of games. The literature on games suggests that meaningful play and/or serious games add significant value to many decision-making processes, including budgeting.