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Business Change Management

Business Change Management

Does Social Media Drive Website Traffic? Let's See!

On Apr 25, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, social marketing

All that social media buzz! Does it really work? And which outlet might work best for you?

We were curious too. To see how social media worked for one of our B2B clients, Simon Associates Management Associates (SAMC) just completed a case study which we turned into a white paper on the impact of social marketing on the growth of website traffic.

While only one study and one case, the white paper does point out the power of using a wide range of social channels and why the right ones for your message should be an important part of your inbound marketing mix.

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How to Choose the Right Inbound Marketing Company

On Apr 21, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Emerging Trends, Inbound Marketing, SEO

There are so many new platforms emerging and agencies promoting themselves as inbound experts that it has become challenging for companies to evaluate the different options available to them. For all transparency we are HubSpot certified partners and have been using their platform for our own company and our clients since 2014. Long enough to have learned what works really well, what we might wish worked differently, and how we might feel recommending HubSpot to our clients. In all candor, it is an amazing platform.

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10 Tips For Writing Great Blogs That Get You Noticed

On Apr 18, 2016 7:00:00 AM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing

In today’s highly competitive marketplace, writing strong, compelling blogs that attract potential customers to your website is not merely important to your business, it is absolutely critical.

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Colleges, Time to Go Inbound?

On Apr 10, 2016 8:25:40 AM

/ Andrea Simon

Categories: Inbound Marketing

Curious how to recruit the right students at the right acquisition cost?

I bet that chart above got your attention.  While that was 2012, the numbers have gotten even more compelling in 2014:

You  might say that those were for B2B companies. Perhaps. But the trend is very powerful for B2B and B2C.

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Is Inbound Marketing Right for Your Small Business?

On Apr 6, 2016 2:00:00 AM

/ Andrea Simon

Categories: Inbound Marketing, small business, finding new customers, business growth strategy

Are you a small or even a mid-market business wondering how to sustain your growth? Are new customers coming in through the Internet but not from your sales team?  You don't know how to get more of them? Maybe your are a family firm and need to take your business to the next stage?  

Could inbound marketing really help?

Every time you go to a conference or look on the Internet people are talking about inbound marketing. How do you know what it is? What is the right kind of inbound marketing for your business? Is it affordable? Can you support the people needed to create your content?

We hear these questions far too often from people who were able to get their business to a certain size and now are finding it harder to competitively add value in new ways. And the new world of marketing is heavily inbound but totally like a foreign country to them.

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Great Business Growth Strategies Need Right Inbound Marketing Platform

On Mar 29, 2016 7:30:00 AM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, lead generation, business growth strategies, social marketing

 

We were introduced to HubSpot two years ago and immediately found it a very effective and efficient Inbound Marketing platform to build on our business growth strategies. In this blog I thought I would share with you why it works so well. Whether you are looking for better lead generation or social marketing, maybe our experience can help you chose your inbound marketing platform wisely.

Here are the two main reasons it works so well:

  1. It is an excellent dashboard providing clear, insightful information in a ready to use fashion.
  2. Second, It is a strategic platform that enables us to clearly convert strategy into execution to grow our leads and business.

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Why Does Blogging Matter?

On Jan 21, 2016 12:00:00 PM

/ Andrea Simon

Categories: Inbound Marketing

Do you blog? If not, why not? Every time you post a blog, you add a page of relevant content to your site, which directly impacts your search ranking. And as I've written about here on Simon Associates (SAMC) (actually, blogged about), these days it's all about search.

Blogging is also how search engines will designate you as an authority in your business or industry. Here are some things you should know about why you should blog and how to share them.

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Why Keyword Ranking Is Such A Critical Part Of Inbound Marketing

On Jan 7, 2016 9:43:49 AM

/ Andrew Simon

Categories: Andrew Simon, Change Management, Inbound Marketing

At Simon Associates, we do a lot of Inbound Marketing work with a number of clients across a variety of fields. So here I was this morning trying to get one of our clients to write blogs. Some get it…some don’t…but irrespective, it’s our responsibility to ensure that our clients get site visits and that they are viewed as authorities in their fields.

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Why Social Media Is Crucial To Your Marketing Strategy

On Jan 5, 2016 9:11:43 PM

/ Andrew Simon

Categories: Andrew Simon, Change Management, Inbound Marketing

Having a robust social media presence is really a critical element in the development and execution of an inbound marketing strategy. But it is not always easy…particularly if you have limited resources and too many things to do.

How important is social media and why should you pay attention to it?

Let’s start with some data generated by HubSpot…our Inbound Marketing platform. And while the data is two years old, it is still very valid.

  • 84% of B2B marketers use social media in some form.
  • 80% of US social network users prefer to connect to brands through Facebook…which means that it is a powerful tool to accompany organic search and pay per click.
  • Research shows that compared to traditional outbound marketing, Inbound Marketing with a strong social media component delivers a 100% higher close rate on product sales.
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Why I Go To The HubSpot Inbound Conference Every Year

On Nov 3, 2015 2:46:00 PM

/ mlball

Categories: Andrew Simon, Emerging Trends, Change Management, Igniting Change, Inbound Marketing

For the second consecutive year, I attended the HubSpot Inbound 2015 conference in Boston last month. So why inbound? As you know if you’ve been reading our blogs, at Simon Associates we have been talking about inbound marketing for the last two years. And as you can probably tell, we feel it is absolutely critical to the success of your marketing program. We have initiated inbound marketing with all of our clients, showing them how providing content is the best way to attract and nurture customers. And it’s working!

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