At Simon Associates Marketing Consultants (SAMC), we have been Inbound Marketing/HubSpot partners for three years. What I would like to do in this blog is present a case study to articulate why we believe that Inbound is a very effective vehicle for successfully marketing any organization—in this case, a pediatrics practice. Of particular importance is how to build a brand's online presence.
How to use Inbound Marketing to build brand awareness, attract users and measure progress
SAMC has been deeply embedded in healthcare marketing for several decades, working with a wide array of healthcare clients across the country, including hospital systems, physicians' practices, ACOs and health information management clients.
Three years ago, we were engaged by a multi-specialty practice that wanted to give its pediatricians more visibility and establish a real brand presence in the marketplace for its twelve pediatric offices.
Firmly believing in the power of Inbound Marketing, we began to build a brand identity and consumer awareness of the pediatric practice and its pediatricians, following these 5 specific principles: