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Business Change Management

Business Change Management

SEO Is Just Part Of The Inbound Equation

On Feb 13, 2018 5:22:45 PM

/ Andrew Simon

Categories: Inbound Marketing, SEO, search marketing, Blogs, social marketing, Keywords

Have you ever gotten an email which says something like, “We are the best at SEO…first page guaranteed”? Sounds pretty good, doesn’t it? But I have learned that it is perhaps not as good as it appears.

Why do I say that?

Let’s start with the buyer’s journey and why firms that only deal in SEO ranking can only get you part of the way to achieving your goals. Getting to the first page of Google is not all that inbound marketing is about! Helping a buyer through their decision process so they can make the right choice among many options is really a bigger objective -- and one that needs you to think about more than just SEO. Search marketing is more than just the right content on the website.

SEO is critically important -- agree, but...

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How Do You Get Found On The Internet? Start With Great Content.

On Feb 8, 2018 6:00:00 AM

/ Andrew Simon

Categories: Inbound Marketing, content marketing, Blue Ocean Strategy Expert

 

Great digital marketing campaigns are based upon great content. But as you know, the role of content in SEO power is evolving, forcing all of us to adapt as we try to tell our story to the right audience.

At Simon Associates Management Consultants, we know that great content will always be king. Yet, the delivery of that content has changed over time. Understanding and adjusting to these changes is what will make you a much better digital marketer.

SERPs are the big thing now

There are several things you should consider up front as you evaluate your website, social media and content marketing strategy. Perhaps the most important one is the growing importance of Search Engine Results Pages, or SERPs. I am sure you have seen this on the top of a page. You might even have scored high on one. But most often, between the paid advertisements and the answer to the search question which Google has identified, your website ranking falls well below the hot spot you thought it would be in.

So what’s going on?

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Top 5 Ways Inbound Marketing Builds Pediatric Online Presence

On Feb 15, 2017 9:00:00 AM

/ Andrew Simon

Categories: Inbound Marketing, Keywords

 

At Simon Associates Marketing Consultants (SAMC), we have been Inbound Marketing/HubSpot partners for three years. What I would like to do in this blog is present a case study to articulate why we believe that Inbound is a very effective vehicle for successfully marketing any organization—in this case, a pediatrics practice. Of particular importance is how to build a brand's online presence.

How to use Inbound Marketing to build brand awareness, attract users and measure progress

SAMC has been deeply embedded in healthcare marketing for several decades, working with a wide array of healthcare clients across the country, including hospital systems, physicians' practices, ACOs and health information management clients.

Three years ago, we were engaged by a multi-specialty practice that wanted to give its pediatricians more visibility and establish a real brand presence in the marketplace for its twelve pediatric offices.

Firmly believing in the power of Inbound Marketing, we began to build a brand identity and consumer awareness of the pediatric practice and its pediatricians, following these 5 specific principles:

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The Star Of This Year’s HubSpot Inbound Marketing Conference? The Consumer.

On Dec 1, 2016 11:16:48 AM

/ Andrew Simon

Categories: Inbound Marketing, HubSpot

Over the past several years, I have blogged about my experiences at the HubSpot Inbound Marketing conference. So, it is time to do so again.

Setting the stage

But wait a minute. Let me set the stage before I talk about Inbound 2016. Simon Associates Management Consultants (SAMC) has built a business around helping organizations change. As corporate anthropologists, a big part of our work is teaching business leaders how to use their own eyes to see, feel and think in different ways about their companies.

Intentionally, our business is eclectic. We have clients in healthcare, higher education and those that are tough to put into a box, such as cement companies, professional organizations and non-profits. Why do all these different companies hire us? Because of our process. As Blue Ocean Strategists®, we help clients forget about the competition and instead, focus on how they can meet their customers’ unfulfilled needs, thus creating new markets.

With that as a backdrop, I’ll now talk a little about the conference, Inbound 2016, within the context of what we do at Simon Associates. It was a well-attended conference (18,000 people) and offered many subject areas across multiple content sessions. But what I would like to focus on here is the keynote speech given by Brian Halligan, HubSpot Co-founder and CEO.

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5 Ways Twitter Turns Likes Into "Love You"s

On May 10, 2016 1:00:00 PM

/ Andrea Simon

Categories: Andrew Simon, Andrea Simon, Inbound Marketing

We often get asked, Why use social media? We come back with, Why wouldn’t you?

Twitter is one of the best sources of inbound marketing out there. If your company is not using Twitter, it is time to change. I must confess that I didn't start out embracing Twitter, even though I went to hear Tony Hsieh, Zappos CEO, speak at Twitter Boot Camp (what seems like) many years ago.

As we at Simon Associates Management Consultants see Twitter turn into a must-have for book publishing, client development and growing our consulting and inbound marketing business, it's becoming crystal clear that all those "likes" turn into #hashtags that "love you." And, most importantly for marketers, the conversations are deep and endearing.

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What Are Buyer Personas And Why Should They Matter To My Business?

On May 4, 2016 10:55:00 AM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, Blogs

So here’s a question for you (actually two): Do you really need to have a particular person in mind when you’re writing blogs? Isn’t it enough to just put useful, relevant information out there that establishes your products or services as the best solutions for what people are searching for?

Maybe a decade or so ago, yes, but in today’s highly competitive market…no. Knowing who your target market is—i.e., who is most likely to buy what you’re selling—is key to writing effective blogs that get read by the widest possible audience of qualified prospects.

In two previous blogs, I talked about how to write great blogs (“10 Tips For Writing Great Blogs That Get You Noticed”), then how to get people to read them (“How To Make Sure Your Blogs Reach The Right Audience”). Now I’d like to focus on whom you should write your blogs for: the buyer persona.

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How To Make Sure Your Blogs Reach The Right Audience

On Apr 26, 2016 12:00:00 PM

/ Andrew Simon

Categories: Inbound Marketing

In my last blog, “10 Tips For Writing Great Blogs That Get You Noticed,” I wrote about how to create compelling blogs that will propel your company and your solutions to rise to the top of search engines.

I suggested that you should address just one topic per blog, blog consistently and frequently to reap maximum benefits, optimize your content with keywords to get found via search, and add a relevant CTA (Call to Action) at the end of each post to promote lead generation.

Now that you have a great blog, how do you promote it?

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Does Social Media Drive Website Traffic? Let's See!

On Apr 25, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, social marketing

All that social media buzz! Does it really work? And which might work best for you?

We were curious too. To see how social media worked for a client, Simon Associates Management Associates (SAMC) just completed a case study that we have put together as a white paper on the impact of social marketing on the growth of website traffic.

While only one study and one case, the white paper does point out that power of using a wide range of social channels and why the right ones should be an important part of your inbound marketing mix.

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How to Choose the Right Inbound Marketing Company

On Apr 21, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Emerging Trends, Inbound Marketing, SEO

There are so many new platforms emerging and agencies promoting themselves as inbound experts that it has become challenging for companies to evaluate the different options available to them. For all transparency we are HubSpot certified partners and have been using their platform for our own company and our clients since 2014. Long enough to have learned what works really well, what we might wish worked differently, and how we might feel recommending HubSpot to our clients. In all candor, it is an amazing platform.

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10 Tips For Writing Great Blogs That Get You Noticed

On Apr 18, 2016 7:00:00 AM

/ Andrew Simon

Categories: Inbound Marketing

In today’s highly competitive marketplace, writing strong, compelling blogs that attract potential customers to your website is not merely important to your business, it is absolutely critical.

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