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Business Change Management

Business Change Management

Why Change Is So Scary—And Why That Dooms Businesses To Fail

On Aug 23, 2017 10:00:00 AM

/ Andrea Simon

Categories: Igniting Change, Culture Change

 

A former client of ours in the construction industry contacted us recently, saying: “We’re stuck. Sales are flat, the competition is killing us, and my sales team doesn't know what to do. Can you help?”

As in so many cases after 2008’s Great Recession, this client's corporate division, once an industry leader, was experiencing zero growth, using the same outmoded tactics to keep factories running while wishing for the old world order to return.

Guess what? Like coal, the old days are not coming back. Our former client's business has now reached a dangerous tipping point that could put the company's entire future at risk. His only hope is to embrace change, and fast.

Why do businesses get “stuck?”

One of the main reasons why companies (or individuals, for that matter) get stuck is because they fear change. Driven by well-honed habits, they are more comfortable doing things the way they've always done them. They resist embracing the unknown. Think of it in terms of a play. People like performing the script they know; when given a different script with new roles to play and new lines to learn, they tend to balk.

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Blue Ocean Strategies® Can Help You Find Your Next Customer

On Jan 7, 2016 1:03:34 PM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Emerging Trends, Change Management, Igniting Change

In a recent post, I was sharing with you some thoughts about Nintendo's Blue Ocean Strategy of targeting girls, which opened up a huge untapped market of nonusers for that company. Similarly, Disney created its new MagicBand wristbands in hopes of growing their base of frequent users and attracting nonusers by making it easier to enjoy its theme parks.

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Why I Go To The HubSpot Inbound Conference Every Year

On Nov 3, 2015 2:46:00 PM

/ mlball

Categories: Andrew Simon, Emerging Trends, Change Management, Igniting Change, Inbound Marketing

For the second consecutive year, I attended the HubSpot Inbound 2015 conference in Boston last month. So why inbound? As you know if you’ve been reading our blogs, at Simon Associates we have been talking about inbound marketing for the last two years. And as you can probably tell, we feel it is absolutely critical to the success of your marketing program. We have initiated inbound marketing with all of our clients, showing them how providing content is the best way to attract and nurture customers. And it’s working!

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4 Ways Inbound Marketing Might Change Your Sales Process

On Oct 19, 2015 10:26:06 PM

/ mlball

Categories: Andrea Simon, Change Management, Igniting Change, Inbound Marketing

We have recently been working with clients who are using our inbound marketing methods to capture prospective customers — whether these are students for a college, patients for a healthcare practice or buyers of consumer products. And one of the challenges that keeps arising is: How do inbound marketing and sales intersect in new ways as buyers rapidly change their habits?

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The Danger Of Ignoring Incremental Change

On Oct 15, 2015 12:21:45 PM

/ Cheryl McMillan

Categories: Andrea Simon, Cheryl McMillan, Igniting Change, Trends From The Trenches

Why do we often not see what is right in front us? Recently I've been working with several clients that could grow by leaps and bounds if only they could "see" the business opportunities that are right before them. All they need to do is open their eyes, open their minds, and re-define the way they and their people think about what they could offer consumers that they're not offering right now.

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Mastering Inbound Marketing — Part 3: Close

On Oct 2, 2015 8:21:05 AM

/ Andrea Simon

Categories: Andrea Simon, Emerging Trends, Change Management, Igniting Change, Inbound Marketing


Having written two blogs explaining why Inbound Marketing is the proven methodology for the digital age by attracting interested buyers in an “inbound” rather than an “outbound” way, I’d now like to zero in on Step #3 in the buyers journey: Close.

Of the four inbound marketing actions, “Close” lands your business an actual customer

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More On The Enneagram: Denial As A Defense

On Sep 30, 2015 2:12:14 PM

/ Cheryl McMillan

Categories: Cheryl McMillan, Igniting Change, Trends From The Trenches

As a Guest Blogger for Simon Associates Management Consultants, I recently wrote about my experiences as an Enneagram Type 8, then found myself struggling with writing a second, follow-up blog. I finally realized that what I was experiencing was not typical writer’s block but the result of my Type 8’s natural defense mechanism: denial.

What is a defense mechanism? 

"I am strong, not weak," I tell myself.

A defense mechanism is a protective, psychological strategy whose function is to keep us within our own comfort zones. It is primarily triggered in uncomfortable or difficult situations in an attempt to reduce our anxiety or uncomfortable feelings.

The purpose of a defense mechanism is to maintain our self-image, and each Enneagram Type has a different one. In my case, my defense mechanism keeps alive my self-image of “I am strong and not weak.” Typically, our defense mechanisms operate automatically and unconsciously. Unless we are in observer mode, we aren't aware of when they are active.

The defense system of someone like me, with an Enneagram Type 8 structure, is denial.

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Simon Associates Management Consultants Launches New Division Specializing In Inbound Marketing

On Sep 28, 2015 9:33:21 AM

/ mlball

Categories: Innovation Games, Andrew Simon, Blue Ocean, Entrepreneurs, Andrea Simon, Business Anthropology, Igniting Change, Press Releases, Inbound Marketing

Inbound Marketing Successfully Attracts Interested Buyers Searching For A Company’s Solutions

 

Andi and Andy Simon

YORKTOWN HEIGHTS, N.Y. - Sept. 28, 2015 - PRLog -- Simon Associates Management Consultants (SAMC), a privately-owned business consulting company based in Yorktown Heights, NY, has recently launched a new division focusing on inbound marketing, an incredibly powerful tool for business growth. This new division brings to SAMC’s clients highly trained strategists and marketing experts, as well as Inbound Marketing Certified bloggers, all of whom have embraced the new world of inbound marketing as the way to capture demand and help buyers find the solutions they want and need.

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Using The Enneagram To Discover How Your Core Belief Warps Your Perspective

On Sep 24, 2015 12:44:39 PM

/ mlball

Categories: Cheryl McMillan, Igniting Change, Trends From The Trenches

One of the many things that I love about being a CEO Coach with Vistage International is the challenge. I challenge my members to be better and they challenge me right back!

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Mastering Inbound Marketing — Part 2: Convert

On Sep 22, 2015 3:54:00 PM

/ Andrea Simon

Categories: Andrea Simon, Emerging Trends, Change Management, Igniting Change, Inbound Marketing

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