If younger Gen X and Gen Y consumers could create their own “bank of the future” time machine to help guide them through their increasingly complex financial decisions, what would they create? How would that differ from bankers’ ideas? More technology? More mobile apps? More integrated asset management?
Independent Banker Publishes Andrea Simon’s Article Examining What Future Bank Customers Really Want
“What Gen-X And Gen-Y Really Think About Banks,” a groundbreaking article by Andrea Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), was published today by The Financial Brand. A business anthropologist, Dr. Simon specializes in helping companies that want or need to change. Excerpts from the article are included below.