Believer in Blue Ocean Strategy®
Blue Ocean Strategy preaches that finding unmet needs is a critical element to continued organizational success. So, if you are a big believer in Blue Ocean Strategy, like I am, here are two companies that very successfully solve unmet needs.
The first is Warby Parker that provides extensive eyewear selection via the web. I am a user of their website, which lets me select exactly what I want in glasses at a reasonable price point. No longer do I have to settle for whatever my local eyeglass retailer has in stock.
I am also user of Harry’s, an online razor blade and grooming company. Great products that eliminate hassle. Best of all, I don’t have to suffer the inconvenience of shopping at a drug store or supermarket for razors.
The same guy co-founded both companies
Imagine my surprise when I picked up the November 2, 2018 Business Section of the NY Times and found out that the entrepreneur behind both businesses was the same person. Yes, Jeff Raider co-founded both Warby Parker and Harry’s. That’s pretty neat. And while I am not sure if Mr. Raider is a “card carrying” Blue Ocean Strategist, he certainly understands the underlying concept of a finding Blue Oceans.