<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">

Business Change Management

Business Change Management

Are The Customers of Tomorrow Trying To Find You Today?

On Sep 16, 2015 11:55:33 AM

/ mlball

Categories: Innovation Games, Andrea Simon, Business Anthropology, Emerging Trends, Change Management, Igniting Change, Inbound Marketing

I recently wrote a blog entitled “In Five Years, Who Is Going to Be Your Customer?” and got great feedback on the topic. Future customers, however, are not so far away that you cannot find them today. I thought I would follow up and tell you what we are seeing out in the marketplace among our customers that might apply to you to help you find your future customers.

Read More → Back to Top

In Five Years, Who Is Going to Be Your Customer?

On Aug 26, 2015 8:52:55 PM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Emerging Trends, Change Management

Should You Start Searching Now?

Customer of Tomorrow?
Read More → Back to Top

Five Steps To Help Fix The Sorry State of Hospital Call Centers (Part II)

On Aug 19, 2015 8:01:27 AM

/ Andrea Simon

Categories: Healthcare, Andrea Simon, Emerging Trends, Change Management, Igniting Change

Last week, I posted Part I of this article, noting how challenging hospital call centers can be for patients and how the entire patient experience can often be framed by his or her first contact with a hospital. In some cases, that experience is so frustrating that patients decide to go somewhere else for care.

Read More → Back to Top

Five Steps To Help Fix The Sorry State of Hospital Call Centers (Part 1)

On Aug 12, 2015 2:18:27 PM

/ Andrea Simon

Categories: Healthcare, Andrea Simon, Emerging Trends, Change Management, Igniting Change

For years I’ve worked with hospitals on healthcare innovation, particularly on how to improve patient satisfaction. And no matter the size of the institution, I’ve consistently advised leadership that the first stop in the patient’s journey — the call center — can set the tone for the rest of the experience.

Read More → Back to Top

The Urgent Care Center May Be The Key To Bringing Men Into The Healthcare System

On Jul 26, 2015 4:29:52 PM

/ mlball

Categories: Healthcare, Andrea Simon, Emerging Trends, Change Management, Igniting Change

I've worked in the healthcare arena for the past two decades and one of the pervasive problems affecting hospitals, primary care physicians and the rest of the healthcare industry can be summarized in one question: How do we encourage more men to play an active role in their health?

Read More → Back to Top

Achieving Business Change Using The Enneagram Personality System

On Jun 9, 2015 10:07:55 PM

/ mlball

Categories: Emerging Trends, Cheryl McMillan, Igniting Change, Trends From The Trenches

We are pleased to feature the following blog by our Guest Blogger Cheryl McMillan, a Vistage Master Chair who specializes in helping business leaders change. We thought you would find it of particular interest because its message is perfectly in sync with what Simon Associates is all about: helping companies and their leadership change and adapt to today's shifting business environment.

Using Blue Ocean Strategy®, Innovation Games®, the OCAI culture assessment tool and a variety of workshops and presentations, we apply our anthropological approach to companies who want or need to change, to great results. (Read our Stories2Share.) Similarly, Cheryl writes about helping business leaders change using The Enneagram. Enjoy!


I believe that the health of any company is directly related to the health of its leadership. Therefore, my primary strategy as a Vistage Chair is to help my members learn and grow so that they can become better leaders.

The Enneagram: An effective business tool for transforming relationships and enabling personal growth

When I became a Vistage Chair, I wanted to supplement my business background with a certification in a personality or behavioral assessment system. I looked at the most well-known ones, such as Myers-Briggs and DISC. None gave me insight into the motivation that drives an individual’s behavior. After researching “The Enneagram,” I found it was a great fit and, in 2009, I became a Certified Teacher.

Anais Nin said, “We don’t see things as they are, we see them as we are.”

This is a great summary of The Enneagram, which is one of the world’s oldest known personality systems. It recognizes and describes nine distinct and fundamentally different viewpoints, called “Type in Enneagram lingo. Each Type has a distinct pattern of thinking, feeling and acting.

The power of The Enneagram comes from:

1) identifying the core motivation or belief about what each of us need in life to survive and be happy, and

2) identifying the perceptual filters that shape our perception of the world.

Once we discover our own filters and triggers, we can make new choices based on self-awareness

Each Enneagram type also has a blind spot, which is one focus of our self-development efforts. Studying The Enneagram also helps us to understand and have empathy for others.

To learn more, please check out the following books and websites:


The Enneagram: Understanding Yourself and the Others In Your Life, by Helen Palmer


www.enneagram.com: A portal into the accumulated wisdom collected by Helen Palmer who has been working with The Enneagram system over thirty years. Unique to Helen’s understanding is the integration of psychology and spirituality from the perspective of the Inner Observer, also known as “witnessing consciousness."

www.enneagramworldwide.com: The website of The Enneagram Studies in the Narrative Tradition Professional Training Program, which contains more detail about the individual Types. Helen Palmer and Dr. David Daniels, world-renowned authors and Enneagram teachers, founded the training program in 1988 to certify individuals.

TheEnneagramInBusiness.com: The website of Ginger Lapid-Bogda, providing specific information for using The Enneagram in business.


Read More → Back to Top

Andrea Simon's Inbound Marketing Article Featured In PeerSphere Magazine

On Jun 4, 2015 11:13:07 PM

/ mlball

Categories: Andrea Simon, Emerging Trends, Change Management, Igniting Change

Marketers should work to become much more attractive to potential customers searching for their goods and services online, advises Andrea Simon, Ph.D., corporate anthropologist and President/Founder of Simon Associates Management Associates (SAMC) in her article, "Maximize Your Inbound Marketing Now," recently featured in PeerSphere Magazine (page 28).

Read More → Back to Top

Are Urgent Care Centers Brands Or Commodities?, Andrea Simon Asks In FierceHealthcare

On May 7, 2015 11:52:14 PM

/ mlball

Categories: Healthcare, Andrea Simon, Emerging Trends, Branding and Rebranding

Whether you are involved with the launch and growth of an urgent care center (UCC) or lead another type of healthcare organization, you should be asking yourself the branding question, "Why you?" states Andrea Simon, Ph.D., Founder/CEO of Simon Associates Management Consultants (SAMC), in her May 7, 2015 FierceHealthcare article, “Are Urgent Care Centers Brands Or Commodities?

Read More → Back to Top

Blue Ocean Strategies®: Searching For Nonusers

On May 7, 2015 10:41:56 AM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Emerging Trends, Change Management

Businesspeople tend to believe that innovation requires expensive technological development. Sometimes releasing a technology masterpiece works — Google comes to mind — but oftentimes the focus on technology, rather than consumer need, leads to an expensive flop, like the Segway.

Read More → Back to Top

Driving New Hospital Revenue Via Customer Service Communication Innovations

On May 7, 2015 9:42:01 AM

/ mlball

Categories: Healthcare, Andrea Simon, Emerging Trends

Stericycle Communication Solutions (SCS) Joins Simon Associates Management Consultants (SAMC) for the Latest "Trends from the Trenches" Webinar

NEW YORK, NY – May 7, 2015: Reducing the cost of care is a primary focus for most U.S. healthcare organizations today. But concentrating all efforts on cost cutting isn’t the best approach. Healthcare leaders also need to concentrate on the other side of the equation – generating revenue. Join the next Healthcare Innovation: Trends from the Trenches webinar, on May 15, at noon, EDT, and learn how creating extra revenue can be – and should be – an important factor even when cost cutting is a primary objective. Register here for: “Proven Ways To Increase Revenue While Reducing Costs.”

Read More → Back to Top

Growing your business? Subscribe to our blog for great articles delivered straight to your inbox!

Subscribe to our Blogs

Subscribe to our Podcast


see all


see all
Management Consulting Connection