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Business Change Management

Business Change Management

Innovative Applications of Corporate Anthropology in Business

On Oct 9, 2018 8:00:00 AM

/ Andrea Simon

Categories: culture, anthropology, Corporate Culture, Corporate Anthropology, Andrea Simon

Applying the humanities to business isn’t anything new. In fact, the corporate world has a long tradition of embracing various studies of human society and culture to explain and benefit its many strategies. And when it comes to anthropology — the study of human and social behavior — the story isn't much different.

But as the pressure mounts for college students to take STEM courses (Science, Technology, Engineering and Math), the humanities and social science programs are struggling to sustain their relevance. Nevertheless, there are still humanities majors who dominate the business world, and 75% of today's entrepreneurs were liberal arts majors, in part because there were no programs teaching entrepreneurship when they were in college.

Fortunately for those with anthropology degrees, there has been an increase in recent years in the application of anthropology to the world of business. This has given birth to the term "corporate anthropology" — the study of human values, beliefs and behaviors in the business environment. Now, anthropology is thriving in business, driving change and innovation in a number of different areas.

Here is a brief overview of how corporate anthropology is changing its role in the business arena, how business is changing anthropologists, and why should you try it for your own company.

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Developing a Positive Culture Where People and Performance Thrive

On Feb 6, 2018 6:00:00 AM

/ Andrea Simon

Categories: culture, Culture Change

Can you contribute anything to a positive culture at work? Well, you can do more than you might think, as shown both by research and practice! Whether you are a leader, a consultant or an employee, you can build an organization that thrives because of the type of culturethe values, beliefs and behaviorsthat you encourage.

That’s what Marcella Bremer talks about in her new book, Developing a Positive Culture where People and Performance Thrive,” all about helping organizations become much more effective, "positive cultures."

Positive organizations are better at change, more innovative, more competitive, more profitable, and also contribute more to the world. When we work in a positive organizational environment, we can thrive at work, achieve extraordinary performance and make a meaningful contribution. And who wouldn't want that!  

So, are you ready to drive your change?

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Liar, Liar, Pants on Fire: The 5 Most Important Rules of Lying

On Jul 7, 2017 10:00:00 AM

/ Andrea Simon

Categories: culture

Like it or not, as humans, we are born to lie. The desire to control information and how it is shared is part of who we are and how we live our lives. In fact, our brains are designed to lie—sort of.

Our understanding of "reality" is to a large extent shaped by how our family and friends present it to us as we're growing up, something that I explain in more depth in my recent article for nydailynews.com, which you can read here.

Basically, as we get older, we build a community around ourselves containing those with whom we share the same core values, beliefs and ways of doing things—also known as culture. Our brains then sort everything from then on through a filter that only "sees" what fits that reality. 

Do we lie occasionally or all the time?

Unfortunately, pretty much all the time.

As proof, a well-known study about deception and lying found that most people lie once or twice a day. Over the course of a week, both men and women lie approximately one-fifth of the time and deceive about 30% of those with whom they interact one-on-one. And according to the study, college students lie to their mothers in 50% of their conversations. That's half of the time!

If you think these "lying" statistics don't apply to you, think again. 

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