<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">

Business Change Management

Business Change Management

Hire Anthropologists! It Might Be Your Smartest Business Move

On Oct 13, 2018 7:27:00 AM

/ Andrea Simon

Categories: anthropology, corporate anthropologist, Corporate Anthropology, Andrea Simon, business change management, business leadership

Recently I was interviewed by INSIDE Public Accounting on the business applications of corporate anthropology. I will be speaking at IPA's 2018 PRIME Symposium conference, so this interview served as a kind of sneak peek into what I will focus on in the culture change workshop I'll be conducting. (You can read the entire interview here.)

My focus was on the importance of observational research to better understand why people behave the way they do, especially when interacting with a product or service. By observing behaviors, anthropologists are trained to see things people do not always know they are doing. These observations then lead to all types of insights, changes to processes, modifications to services, and even innovations.

Equally important was how these "new" ideas and insights help organizations rethink what they are doing. Often, they can better hone in on their targets because now they have a deeper understanding of their own "ways of doing things" and how well they align (or don't align) with their customers' needs.

Since we know that change is painful, observing with fresh eyes how something is being done can often enable people to better see ways to change those habits. Pretty amazing insights emerge from a little anthropology!

Read More → Back to Top

How Anthropology Unleashes Your Employees' Talent

On Oct 11, 2018 10:23:33 AM

/ Andrea Simon

Categories: business change, Culture Change, Corporate Culture, Corporate Anthropology

 

As you may know, our mission at Simon Associates Management Consultants is to help organizations change. Whether it's a large high-performing organization or a mid-size owner/operator, helping businesses change is our focus and our specialty. It's exciting work!

But, change is something that people hate. The brain hates it. The culture hates it. We see this all the time with our clients. Most organizations have a hard time implementing new ideas and new ways of doing things, even if they are good ideas and better, more productive ways of doing things.

So, what to do? How can you successfully change your organization? As corporate anthropologists, we have found that what works over and over again is "a little anthropology." Watch this webinar and you'll learn why and how you can do it too.

Read More → Back to Top

Innovative Applications of Corporate Anthropology in Business

On Oct 9, 2018 8:00:00 AM

/ Andrea Simon

Categories: culture, anthropology, Corporate Culture, Corporate Anthropology, Andrea Simon

Applying the humanities to business isn’t anything new. In fact, the corporate world has a long tradition of embracing various studies of human society and culture to explain and benefit its many strategies. And when it comes to anthropology — the study of human and social behavior — the story isn't much different.

But as the pressure mounts for college students to take STEM courses (Science, Technology, Engineering and Math), the humanities and social science programs are struggling to sustain their relevance. Nevertheless, there are still humanities majors who dominate the business world, and 75% of today's entrepreneurs were liberal arts majors, in part because there were no programs teaching entrepreneurship when they were in college.

Fortunately for those with anthropology degrees, there has been an increase in recent years in the application of anthropology to the world of business. This has given birth to the term "corporate anthropology" — the study of human values, beliefs and behaviors in the business environment. Now, anthropology is thriving in business, driving change and innovation in a number of different areas.

Here is a brief overview of how corporate anthropology is changing its role in the business arena, how business is changing anthropologists, and why should you try it for your own company.

Read More → Back to Top

Great News! On The Brink Named 7th Best Book On Corporate Innovation

On Aug 8, 2018 8:34:20 AM

/ Andrea Simon

Categories: Corporate Anthropology, Business Anthropology, business innovation

Want to read one of the best books on corporate innovation? Pick up mine!

I just got some great news that I wanted to share with you right away. Fupping.com has recently named my book "On the Brink: A Fresh Lens to Take Your Business to New Heights" to its list of 9 Best Books To Read On Corporate Innovation. "On the Brink" comes in at #7! 

I guess I shouldn't be surprised, as it's a book all about using the tools and methods of anthropology to step out and see your organization with fresh eyes, then turning these observations into innovations. And corporation innovation is the focus of Fupping's Top 9 list. Here's how Fupping describes it:

Read More → Back to Top

Entrepreneurs: Focus On Unmet Needs Through Visual Exploration

On Mar 27, 2018 6:00:00 AM

/ Andrea Simon

Categories: anthropology tool kit, Corporate Anthropology, change, business growth strategies, Entrepreneurs

 

If you are an emerging entrepreneur searching for a big idea or a budding business owner building your new enterprise, you are probably great at seeing things with fresh eyes. You know that people are waiting for new solutions to their recurring problems.

Maybe they are struggling with a problem for which they have still not found the right answer. Maybe your partners and suppliers have pain points dealing with your processes and systems. Or, maybe your own employees might be struggling with company practices that aren’t working. 

Whatever the situation, people need some great entrepreneur to see things with fresh eyesand bring them the help they need! 

It isn't more of the same, cheaper.

Whether it is the needs of a new customer you want to serve, or the challenges of your staff with your business model design, or the irritated supplier who wants you to get it right, you have some work to do.

But before you can solve your customers' and employees' issues and improve the situation, you need to know how they really “feel.” What are their thoughts? Their opinions? What changes do they hope to see? Which of your products or services do they wish were different? How do they solve their problems now? Do they decide to use competitors' products?

To answer all these questions, you need to go to the source. Please don't just ask them! Go Exploring!

Read More → Back to Top

How Anthropology Can Save Your Business

On Dec 5, 2017 7:00:00 AM

/ Andrea Simon

Categories: Business Anthropology, Corporate Anthropology, anthropology

The reason I love anthropology is because it teaches you to see, feel and think in new ways so you can successfully adapt to change. These days, it’s not the strongest or smartest who will survive—it’s the most adaptive. Nowhere is this more apparent than in the business world, where anthropology is beginning to play an enormous role. Indeed, when anthropology is applied to companies, truly amazing things happen!

This week's Top Picks:
4 ways to learn about anthropology's massive impact on business

Corporate anthropologists are finding that people know all too well the challenges of building and sustaining a business, especially in these fast-changing times. What they need is a new toolkit, an anthropologist's toolkit, because what worked in the past isn't working today. Opening your eyes to the possibilities that are all around you is at the heart of how anthropology can help revitalize a business. Check out the 4 resources below and let me know if lessons learned can help your business. Enjoy!

Read More → Back to Top

Are You Ready to Find Your Blue Ocean® And Get Growing?

On Oct 17, 2017 1:02:00 PM

/ Andrea Simon

Categories: Blue Ocean, business growth strategies, Corporate Anthropology

At Simon Associates Management Consultants, we have led over 300 workshops and dozens of client engagements to help companies “see, feel and think” with fresh eyes—so they can step out of their current mindset and see new opportunities.

Recently, we presented the workshop “Who will be your customer in 3 years? Maybe they are all around you?” to a group of mid-market CEOs who are members of a Vistage International group led by Ozzie GontagA terrific, inspiring coach (and marathon runner), Ozzie reminded me and his members that growing a business means engaging in a daily battle between leading and lagging indicators.

As Ozzie said in his opening remarks, "Every day you have to challenge your assumptions about what makes your business successful today and what will make it sustainable into the future. These are two different questions."

How true! Unfortunately, CEOs of growing companies all too often focus on the past and the present and forget about the future. As Blue Ocean Strategists, our job in these workshops is to open up people's minds to see what is often right in front of them. When they finally "see" the possibilities, it's fantastic, as I describe in my recent Huffington Post article

The essence of Blue Ocean Strategy: finding and then filling unmet needs 

Read More → Back to Top

Andrea and Andrew Simon Take an Anthropological Approach to Help Businesses Soar

On Oct 3, 2017 8:00:00 AM

/ Andrea Simon

Categories: Corporate Anthropology, Blue Ocean Strategy, Culture Change

Andrea and Andrew (more commonly known as Andi and Andy) Simon are no strangers to change. In fact, as culture change experts, change is right up their alley. Recently featured in WAG Magazine, the Yorktown Heights couple are proof positive that change, though hard (and often painful), can be a good thing for individuals and businesses. (Read the full article here.) Specializing in helping businesses take a fresh look at their organizations, the Simons believe that "the way forward is all around you." 

"Our mantra is that we take observations and turn them into innovations,” Andi tells WAG Mag. Earning her Ph.D. in anthropology, then going into academia and banking before founding Simon Associates Management Consultants (SAMC) over 10 years ago, Andi explains that she and Andy "both enjoy working with people. We also are very curious. At times it is hard to help someone see things in new ways, much less change their behavior. Our approach is designed to help us better understand why people do things, then we find ways to help companies take this knowledge and add value innovatively.” 

Turning their clients into explorers

One of the ways the Simons help their clients "see with fresh eyes" is to take them out exploring. Together, they “hang out” and observe customers and non-customers using (or not using) their clients' products or services. They watch what is happening, then find unmet needs to be solved.

Read More → Back to Top

How Corporate Anthropology Can Leave You Questioning Your Herd

On Sep 14, 2017 9:50:00 AM

/ Andrea Simon

Categories: Culture Change, Corporate Anthropology

Just recently, I had the wonderful opportunity to be interviewed by Tamara Kleinberg for Inside LaunchStreet and got to talk about my favorite subject: corporate anthropology! Tamara is a terrific interviewer and asked great questions about anthropology, culture change and what makes humans tick.

We spent a lot of time talking about how we should think of businesses as small scale societies, avoid the challenges of the herd, and turn everyday observations into profound insights. 

Listen to the podcast here:

Read More → Back to Top

Can You See It? The Coming of Age of Corporate Anthropology Is Here.

On Aug 28, 2017 10:00:00 AM

/ Andrea Simon

Categories: Corporate Anthropology

   

This truly is the Coming of Age of Corporate Anthropology. All around us, the number of companies that are employing anthropologists is soaring, as are those that are engaging firms to conduct ethnographic or observational research for them. Another bellwether is Google search, where interest in anthropology-trained culture change experts increased dramatically in 2017, as I report in my recent article in Huffington Post. 

I saw this “coming of age of anthropology” not long ago when I spoke for the second year at the Michigan Colleges Alliance (MCA) Roundtable. Each June, the MCA gathers with its fifteen independent college members and 120 businesses from across Michigan and beyond to think creatively about how higher education needs to change in order to better serve its students, its communities and the businesses and industries that need its talent. In order to provide industry with the new types of employees it needs, colleges and universities need to change their cultures, their purposes and their methods so that their graduates can find good jobs in today’s market and become valuable elements of fast-changing companies. 

Thanks to the great leadership of Bob Bartlett and Karen Mulligan, the MCA convened a number of lecturers who spoke at length about anthropology, sharing how its methods, theory and tools added significant value to their businesses and why other companies should embrace anthropology as well. 

What is corporate anthropology? 

Read More → Back to Top

Growing your business? Subscribe to our blog for great articles delivered straight to your inbox!

Subscribe to our Blogs

Subscribe to our Podcast

Categories

see all