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Business Change Management

Business Change Management

Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

On Mar 4, 2018 11:00:00 AM

/ Andrea Simon

Categories: social marketing, social media, business strategy, Andrea Simon, Corporate Culture, Managing change

 Guns on display at the Dick's Sporting Goods store in Danvers, Mass., on Wednesday. (C.J. Gunther/EPA/Shutterstock, courtesy of The Los Angeles Times)

Here we go again. There's a school shooting, then a lot of tears and hand-wringing, then nothing happens.

But wait, maybe, just maybe, this time is different.

I'm of course referring to the recent mass shooting in Parkland, FL that killed 17 people, including 14 students, a geography teacher, an assistant football coach and the school's athletic director. In response, three major U.S. retailersWalmart (one of America's largest firearm retailers)Dick's Sporting Goods and Kroger—have "voluntarily restricted gun sales to make a policy statement and manage their image with consumers," reports The Los Angeles Times.

According to the article, these retailers "are responding to the national uproar that followed the shooting...especially the feverish debate on Facebook, Twitter and other social media platforms. They are not waiting for legislative action to improve matters."

So are these retailers really anti-guns or are they trying to look good to their customers?

Both. 
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Some Thoughts on Strategy: When Insiders Might Know Best

On Sep 26, 2016 7:06:39 PM

/ Andrew Simon

Categories: Corporate Anthropology, business strategy

Last week I picked up the MIT Sloan Management Review Fall 2016 issue while waiting for dinner. I turned to the last page and read an article by Teppo Felin entitled: “When Strategy Walks Out the Door.” What was really important was the need to include employees in both strategy and execution.

Teppo Felin is a professor of strategy at Saïd Business School at the University of Oxford, UK. His article cites examples of employees who were disenfranchised at their place of employment and then went on to build successful companies out of rejected ideas.

Outsiders vs. Insiders

The thesis of Felin’s article is that senior management at companies often hire outsiders to develop strategies rather than turning to the insiders—the people who might really understand the company and the markets in order to develop effective strategy.

At Simon Associates Management Associates (SAMC), we fully support Mr. Felin’s position. As a matter of fact, we are often hired to help companies find new markets or develop new strategies. However, we are very careful NOT to take the lead but rather, to act as the facilitator in developing strategies. I think this is a very important differentiation, illustrating how we view our work with clients. We always tell management, “Do not outsource your eyes!”

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