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Business Change Management

Business Change Management

How to Capture the ROI of a College Education

On Jan 3, 2018 6:00:00 AM

/ Andrew Simon

Categories: Blue Ocean, Education, business growth strategies, Higher Education, business model innovation

In a recent Atlantic magazine, Bryan Caplan, author of The Case Against Education, writes a very caustic, albeit truthful analysis of the current state of higher education in the U.S.

In this particular article among many he has written, The World Might be Better Off Without College for Everyone, there is a litany of reasons why our approach to educating our population for society, for jobs, for productive lives, is flawed, failing and fallen.

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How Blue Ocean Strategy® Helps You Find (and Convert) Nonusers

On Dec 14, 2017 6:00:00 AM

/ Andrea Simon

Categories: Blue Ocean, business growth strategies, business model innovation, Blue Ocean Strategy Expert

What types of innovations open new markets successfullyand help you grow your business by adding innovative value, not just incremental improvements? And a related question: are you just thinking business innovation or doing it?

Blue Ocean Strategy shows you how to find uncontested market space which you can own

Blue Ocean Strategy focuses on unlocking new markets, described as "blue oceans," rather than competing in existing markets, or "red oceans." By creating a blue ocean of new customers, businesses don't compete for a small, highly competitive pool of existing customers. 

How are you attracting customers?

At SAMC, far too many of our clients are working with the same customers in the same way they have always done...until something happens and those customers float away. 

As we work with our Blue Ocean Strategy clients, we repeatedly see some great "aha moments" when they realize that amazing opportunities are often all around them. All they need to do is recognize them. This typically begins when clients go exploring with us to "see, feel and think" in new ways—and it is that "seeing" part that is so important. 

I'd like to share two stories here, each of which are available in more detail in my award-winning book, "On the Brink: A Fresh Lens to Take Your Business to New Heights." 

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