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Business Change Management

Business Change Management

Entrepreneurs, Be Smart and Pick the Right People to Help You Grow

On Oct 16, 2018 10:00:00 AM

/ Andrew Simon

Categories: business leadership, Entrepreneurs, advisors for entrepreneurs


 

Being an entrepreneur is not for the faint-hearted!

It is not easy being an entrepreneur. Starting an entirely new type of business is never easy. If you are in a startup mode, you often must turn out a product or service, make the sales calls, run the books and at the same time ensure that you are following your business plan. Often you don’t have people in the organization to help you reflect on this plan; think about the business, and bounce ideas off.

Getting the right advice is not easy

Where to go to get advice is a tough question? Unless you have a partner or a gifted staff member, where do you go?

Perhaps you like to talk with friends and your significant other. Sometimes that works, and sometimes it doesn’t. (I have been very fortunate because my wife is a business person and understands what I am saying, how I feel, and helps me sort through issues.)

Even that is not enough.

I was very fortunate to start a company, build it over 20 years and sell it for a lot of money. As successful as it all turned out, there were times where I felt like I was on a high wire without a safety net.

Do you have a safety net, yet?

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Hire Anthropologists! It Might Be Your Smartest Business Move

On Oct 13, 2018 7:27:00 AM

/ Andrea Simon

Categories: anthropology, corporate anthropologist, Corporate Anthropology, Andrea Simon, business change management, business leadership

Recently I was interviewed by INSIDE Public Accounting on the business applications of corporate anthropology. I will be speaking at IPA's 2018 PRIME Symposium conference, so this interview served as a kind of sneak peek into what I will focus on in the culture change workshop I'll be conducting. (You can read the entire interview here.)

My focus was on the importance of observational research to better understand why people behave the way they do, especially when interacting with a product or service. By observing behaviors, anthropologists are trained to see things people do not always know they are doing. These observations then lead to all types of insights, changes to processes, modifications to services, and even innovations.

Equally important was how these "new" ideas and insights help organizations rethink what they are doing. Often, they can better hone in on their targets because now they have a deeper understanding of their own "ways of doing things" and how well they align (or don't align) with their customers' needs.

Since we know that change is painful, observing with fresh eyes how something is being done can often enable people to better see ways to change those habits. Pretty amazing insights emerge from a little anthropology!

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