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Blue Ocean Strategy®: It works when you work it but not when you don’t
I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.
Unfortunately, their Blue Ocean Strategy had not taken them very far so they abandoned it. While disappointing, this was not unfamiliar.
At SAMC, we often work with companies that need or want to change and that think, perhaps, they too can be a Blue Ocean success story. What we find is that they can, but it requires a combination of a crisis, a willingness to make the unfamiliar familiar and a Blue-Ocean style toolkit that can provide process and comfort to the unknown.
Microsoft vs. Apple: A leak ended a promising new product that might have dominated the market
The fact that this ski area had not succeeded was disheartening. What might they have done differently to find and implement a Blue Ocean Strategy?
Recently, we gave a workshop to several dozen CEOs who had less than stellar years. They had their strategic plans in place and tactical actions laid out. Now they were ready to see how their strategies were working for them — or not.
While they could each explain why results were not as strong as expected, what began to dawn on them during our workshop was that part of the problem was their strategy. In each case, it needed to be reviewed and reworked in order for their businesses to get going again.
At Simon Associates Management Consultants (SAMC), we specialize in Blue Ocean Strategy® thinking and in working with companies to redesign their business strategies. Blue Ocean Strategies help companies find unmet needs and add value in innovative ways so that they are not just "another business solution" but the "only solution.” (At least for awhile until others catch up.)
As trained Blue Ocean practitioners with over 350 workshops and dozens of client engagements under our belts, we help companies see how a new approach — Blue Ocean style — can lead them to find new untapped markets awaiting their solutions. Exploiting these untapped markets then leads to business growth, the ultimate goal.
To learn more about Blue Ocean Strategy, visit ourwebsite or any number of our blogs or white papers on the topic. Here are three blogs to get you started:
Blue Ocean Strategy is a theory, method and toolkit developed by W. Chan Kim and Reneé Mauborgne and outlined in their breakthrough book, Blue Ocean Strategy. First published in 2005 then republished in 2015 with new information, it has become the core approach we use with our clients, many of whom are literally "on the brink" before getting unstuck and moving ahead in new directions. (You can read more in my book,"On the Brink: A Fresh Lens to Take Your Business to New Heights.")