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Business Change Management

Business Change Management

How to Capture the ROI of a College Education

On Jan 3, 2018 6:00:00 AM

/ Andrew Simon

Categories: Blue Ocean, Education, business growth strategies, Higher Education, business model innovation

In a recent Atlantic magazine, Bryan Caplan, author of The Case Against Education, writes a very caustic, albeit truthful analysis of the current state of higher education in the U.S.

In this particular article among many he has written, The World Might be Better Off Without College for Everyone, there is a litany of reasons why our approach to educating our population for society, for jobs, for productive lives, is flawed, failing and fallen.

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How Blue Ocean Strategy® Helps You Find (and Convert) Nonusers

On Dec 14, 2017 6:00:00 AM

/ Andrea Simon

Categories: Blue Ocean, business growth strategies, business model innovation, Blue Ocean Strategy Expert

What types of innovations open new markets successfullyand help you grow your business by adding innovative value, not just incremental improvements? And a related question: are you just thinking business innovation or doing it?

Blue Ocean Strategy shows you how to find uncontested market space which you can own

Blue Ocean Strategy focuses on unlocking new markets, described as "blue oceans," rather than competing in existing markets, or "red oceans." By creating a blue ocean of new customers, businesses don't compete for a small, highly competitive pool of existing customers. 

How are you attracting customers?

At SAMC, far too many of our clients are working with the same customers in the same way they have always done...until something happens and those customers float away. 

As we work with our Blue Ocean Strategy clients, we repeatedly see some great "aha moments" when they realize that amazing opportunities are often all around them. All they need to do is recognize them. This typically begins when clients go exploring with us to "see, feel and think" in new ways—and it is that "seeing" part that is so important. 

I'd like to share two stories here, each of which are available in more detail in my award-winning book, "On the Brink: A Fresh Lens to Take Your Business to New Heights." 

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Are You Ready to Find Your Blue Ocean® And Get Growing?

On Oct 17, 2017 1:02:00 PM

/ Andrea Simon

Categories: Blue Ocean, Corporate Anthropology, business growth strategies

At Simon Associates Management Consultants, we have led over 300 workshops and dozens of client engagements to help companies “see, feel and think” with fresh eyes—so they can step out of their current mindset and see new opportunities.

Recently, we presented the workshop “Who will be your customer in 3 years? Maybe they are all around you?” to a group of mid-market CEOs who are members of a Vistage International group led by Ozzie GontagA terrific, inspiring coach (and marathon runner), Ozzie reminded me and his members that growing a business means engaging in a daily battle between leading and lagging indicators.

As Ozzie said in his opening remarks, "Every day you have to challenge your assumptions about what makes your business successful today and what will make it sustainable into the future. These are two different questions."

How true! Unfortunately, CEOs of growing companies all too often focus on the past and the present and forget about the future. As Blue Ocean Strategists, our job in these workshops is to open up people's minds to see what is often right in front of them. When they finally "see" the possibilities, it's fantastic, as I describe in my recent Huffington Post article

The essence of Blue Ocean Strategy: finding and then filling unmet needs 

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A Powerful Checklist For Entrepreneurial Success

On May 3, 2017 3:04:28 PM

/ Andrew Simon

Categories: Entrepreneurs, business growth strategies, Corporate Culture

I have been both a serial entrepreneur and intrapreneur for most of my life. The difference being that I have set up new businesses both inside and outside of corporations. While there are many similarities, there are also differences—namely, working with and without corporate support. And both have advantages and disadvantages. But for today, I would like to focus on the commonalities.

5 critical issues that strongly affect business success

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Great Business Growth Strategies Need Right Inbound Marketing Platform

On Mar 29, 2016 7:30:00 AM

/ Andrew Simon

Categories: Inbound Marketing, lead generation, business growth strategies, social marketing

 

We were introduced to HubSpot two years ago and immediately found it a very effective and efficient Inbound Marketing platform to build on our business growth strategies. In this blog I thought I would share with you why it works so well. Whether you are looking for better lead generation or social marketing, maybe our experience can help you chose your inbound marketing platform wisely.

Here are the two main reasons it works so well:

  1. It is an excellent dashboard providing clear, insightful information in a ready to use fashion.
  2. Second, It is a strategic platform that enables us to clearly convert strategy into execution to grow our leads and business.

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