At Simon Associates Management Consultants, we have led over 300 workshops and dozens of client engagements to help companies “see, feel and think” with fresh eyes—so they can step out of their current mindset and see new opportunities.
Recently, we presented the workshop “Who will be your customer in 3 years? Maybe they are all around you?” to a group of mid-market CEOs who are members of a Vistage International group led by Ozzie Gontag. A terrific, inspiring coach (and marathon runner), Ozzie reminded me and his members that growing a business means engaging in a daily battle between leading and lagging indicators.
As Ozzie said in his opening remarks, "Every day you have to challenge your assumptions about what makes your business successful today and what will make it sustainable into the future. These are two different questions."
How true! Unfortunately, CEOs of growing companies all too often focus on the past and the present and forget about the future. As Blue Ocean Strategists, our job in these workshops is to open up people's minds to see what is often right in front of them. When they finally "see" the possibilities, it's fantastic, as I describe in my recent Huffington Post article.