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Business Change Management

Business Change Management

Hire Anthropologists! It Might Be Your Smartest Business Move

On Oct 13, 2018 7:27:00 AM

/ Andrea Simon

Categories: anthropology, corporate anthropologist, Corporate Anthropology, Andrea Simon, business change management, business leadership

Recently I was interviewed by INSIDE Public Accounting on the business applications of corporate anthropology. I will be speaking at IPA's 2018 PRIME Symposium conference, so this interview served as a kind of sneak peek into what I will focus on in the culture change workshop I'll be conducting. (You can read the entire interview here.)

My focus was on the importance of observational research to better understand why people behave the way they do, especially when interacting with a product or service. By observing behaviors, anthropologists are trained to see things people do not always know they are doing. These observations then lead to all types of insights, changes to processes, modifications to services, and even innovations.

Equally important was how these "new" ideas and insights help organizations rethink what they are doing. Often, they can better hone in on their targets because now they have a deeper understanding of their own "ways of doing things" and how well they align (or don't align) with their customers' needs.

Since we know that change is painful, observing with fresh eyes how something is being done can often enable people to better see ways to change those habits. Pretty amazing insights emerge from a little anthropology!

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Unbelievable Blockchain Changes Coming to the Construction Industry

On Oct 4, 2018 8:53:48 AM

/ Andrea Simon

Categories: block chain, blockchain, business innovation, business change management, Igniting Change

 

Do you love blockchain, yet? You should!

Though still in its infancy, the blockchain system is the foundation underlying digital currency, like Bitcoin. While primarily used for cryptocurrency today, the potential application of blockchain technology goes far beyond finance. In the not so distant future, we can expect asset registries, smart contracts, quality assurance and many other types of blockchain usage to penetrate numerous industries.

After working with large construction companies, I became interested in how blockchain could help them bring major innovations into their industry. Why not!

With the advent of 3D printed housing units, demand for faster and faster construction services, and the shortage of labor that brings with it new robotic solutions, blockchain systems could fit right into the coming transformation of the entire construction industry.

The Future of the Construction Industry Looks Promising, and Perfect For Blockchain

With expenditures topping $1.2 billion in 2017, U.S. construction companies are looking for ways to invest in innovations that can sustain business in a rapidly changing business environment. Blockchain is one of those game-changers that is capable of transforming how construction companies do business.

Blockchain is not coming. It's here! Are you ready?

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