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Business Change Management

Business Change Management

How Anthropology Can Save Your Business

On Dec 5, 2017 7:00:00 AM

/ Andrea Simon

Categories: Business Anthropology, Corporate Anthropology, anthropology

The reason I love anthropology is because it teaches you to see, feel and think in new ways so you can successfully adapt to change. These days, it’s not the strongest or smartest who will survive—it’s the most adaptive. Nowhere is this more apparent than in the business world, where anthropology is beginning to play an enormous role. Indeed, when anthropology is applied to companies, truly amazing things happen!

This week's Top Picks:
4 ways to learn about anthropology's massive impact on business

Corporate anthropologists are finding that people know all too well the challenges of building and sustaining a business, especially in these fast-changing times. What they need is a new toolkit, an anthropologist's toolkit, because what worked in the past isn't working today. Opening your eyes to the possibilities that are all around you is at the heart of how anthropology can help revitalize a business. Check out the 4 resources below and let me know if lessons learned can help your business. Enjoy!

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ITESM CEO Workshops on How to Manage Business Change

On Mar 30, 2017 11:00:00 AM

/ Andrea Simon

Categories: Business Anthropology, Culture Change, business grow strategies

Recently, I spoke to the executive education program for the Instituto Tecnológico Y Estudios Superiores De Monterrey (ITESM) in Nuevo León, Mexico. It allowed me to work for two days with 50 CEOs and 250 of their managers. As a business anthropologist, this was a wonderful opportunity to share with them new ways to approach their business growth strategies.

My focus was twofold:

1. Could we help them find new market space?
2. How could they manage business change, lead change initiatives and overcome the inevitable hurdles?

The ITESM program brings together these carefully selected CEOs nine times a year for workshops and speakers such as myself. The goal is to continually bring them new ideas, train them, develop their ability to sustain growth in fast changing times, and build their leadership and change management skills.

What was so exciting was how open they were to see things with "fresh eyes.” Each one asked me, How could they find new markets? Where were nonusers or new solutions to solve unmet needs?

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3 Ways Anthropologist's Toolkit Can Revitalize Your Company

On Mar 24, 2016 10:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Corporate Anthropology, On the Brink

What?!? Anthropology in my business?

I heard that more than once over the past few weeks of "Change Matters" workshops. I started talking about how powerful corporate anthropology or business anthropology can be for driving business growth. It’s true. The link between social science and business growth is deep and powerful, and growing. As business model innovation has become essential as company's adapt to today's fast changing environment.

Understanding human behavior and how to change a company's cultures is at the heart of building business success. I know it sounds obvious, but often it is ignored. At their core, all businesses are inextricably linked to the humans who work together and whose customers they serve — even if it’s sometimes hard to see the connection of business to culture.

Corporate anthropologists are finding that people know all too well the challenges of building and sustaining a business, especially in these fast-changing times. They often need a new toolkit, an anthropologist's toolkit. What worked in the past isn't doing so well today. But change is quite literally pain, and they fight it.

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How Do Consumers Really Use Your Brand? Hire Corporate Anthropologists

On Jan 26, 2016 3:00:00 PM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Change Management, Corporate Anthropology

Are you getting the sense that anthropologists are coming soon to a neighborhood near you? You might be right. Are you ready to be observed? 

Filming consumers in their natural habitats

According to Linda Tischler in an article in Fast Company not so long ago, “Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy.”

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5 Blogs About How Organizations Are Using Anthropology To Change

On Jan 7, 2016 3:00:39 AM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Change Management


I always like to look at the blogs and discussions that struck me as most interesting over the past year. As a corporate anthropologist with a book coming out this spring (On the Brink: A Fresh Lens to Raise Your Business to New Heights), I was particularly interested in how anthropological methods and tools were working in complex organizations.

They big question for you as you look forward to 2016 is "are you looking at your business through the right lens?"

Here are 5 blogs that I thought you might find of value.

Please enjoy them as I have!

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Simon Associates Management Consultants Launches New Division Specializing In Inbound Marketing

On Sep 28, 2015 9:33:21 AM

/ mlball

Categories: Innovation Games, Andrew Simon, Blue Ocean, Entrepreneurs, Andrea Simon, Business Anthropology, Igniting Change, Press Releases, Inbound Marketing

Inbound Marketing Successfully Attracts Interested Buyers Searching For A Company’s Solutions

 

Andi and Andy Simon

YORKTOWN HEIGHTS, N.Y. - Sept. 28, 2015 - PRLog -- Simon Associates Management Consultants (SAMC), a privately-owned business consulting company based in Yorktown Heights, NY, has recently launched a new division focusing on inbound marketing, an incredibly powerful tool for business growth. This new division brings to SAMC’s clients highly trained strategists and marketing experts, as well as Inbound Marketing Certified bloggers, all of whom have embraced the new world of inbound marketing as the way to capture demand and help buyers find the solutions they want and need.

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Are The Customers of Tomorrow Trying To Find You Today?

On Sep 16, 2015 11:55:33 AM

/ mlball

Categories: Innovation Games, Andrea Simon, Business Anthropology, Emerging Trends, Change Management, Igniting Change, Inbound Marketing

I recently wrote a blog entitled “In Five Years, Who Is Going to Be Your Customer?” and got great feedback on the topic. Future customers, however, are not so far away that you cannot find them today. I thought I would follow up and tell you what we are seeing out in the marketplace among our customers that might apply to you to help you find your future customers.

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In Five Years, Who Is Going to Be Your Customer?

On Aug 26, 2015 8:52:55 PM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Emerging Trends, Change Management

Should You Start Searching Now?

Customer of Tomorrow?
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Andrea Simon's Article On 2015 Top Business Trends Featured In Forbes

On Mar 3, 2015 7:31:25 PM

/ mlball

Categories: Andrea Simon, Business Anthropology, Emerging Trends, Change Management, Branding and Rebranding, Igniting Change

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An Expert Entrepreneur's Trend Analysis: Rethinking The Customer Relationship

On Jan 4, 2015 2:32:59 PM

/ mlball

Categories: Innovation Games, Andrew Simon, Business Anthropology, Change Management

Having spent several decades as an entrepreneur, C-suite executive and now marketing consultant, I've had many types of relationships with many types of business people. As such, I'd now like to offer three things to consider when evaluating your own customer relationships:

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