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Business Change Management

Business Change Management

Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients

On Apr 17, 2014 11:18:24 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding

When is a hospital’s name just a name, and when does it stand for something bigger? And if a hospital changes its name but doesn’t follow it up with a well-thought-out branding and marketing plan, will consumers understand, or even care, what the new name represents?

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Fierce HealthCare Publishes Andrea Simon’s Article, “3 Steps To Make A Hospital Name Change Stick”

On Jan 30, 2014 10:55:02 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding

Featured in today’s issue of FierceHealthcare is Dr. Andrea Simon’s latest article examining the importance of branding and re-branding in the healthcare industry, “3 Steps To Make A Hospital Name Change Stick,” a follow-up to her previous article, “Don’t Lose Your Hospital Brand When Changing Names.”

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Don’t Lose Your Hospital Brand When Changing Names

On Dec 4, 2013 6:02:52 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding

Are you a hospital thinking about changing your name? Not a problem. Just don't forget to hang onto your brand. It answers the key question: "Why You"? If you lose it you may have changed more than your name.

A wave of renaming activity has been taking place among healthcare organizations throughout the past two years. Our research shows almost 75 hospitals or healthcare systems have changed their names, and the list is still growing.

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Fierce Healthcare Features Andrea Simon’s Article “Don’t Lose Your Hospital Brand When Changing Names”

On Nov 26, 2013 8:04:54 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding

A wave of renaming activity has been taking place among healthcare organizations throughout the past two years, according to Andrea Simon, Ph.D. “Our research shows almost 75 hospitals or healthcare systems have changed their names, and the list is still growing,” she writes in her recent article, featured in FierceHealthcare.

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Creating A Brand And Brand Culture: You Don’t Have To Be Big To Get It!

On May 16, 2013 9:36:04 AM

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Categories: Andrew Simon, Entrepreneurs, Change Management, Branding and Rebranding

Last week I attended the 18th National Summit on Healthcare Marketing Strategies, consisting of 3 days of meetings which included both general sessions as well as breakout meetings centered around: Strategic Marketing, Customer Communication, Physician Strategies, Patient Experience and Interactive Strategies. You know, the usual stuff. Although some of this “stuff” was really good.

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