I was recently asked if I could help a company’s managers learn about Blue Ocean Strategy®. And then I was asked not to help them learn about Blue Ocean Strategy!!
There is certainly no shortage of articles recently about the demise of the once-formidable electronics giant RadioShack. WSJ’s February 4, 2015 headline said it all: “Strategic Confusion Put RadioShack at Mercy of Lenders.” Check out this image and the graph below it:
"Igniting change is never easy. But by using the Blue Ocean Strategy® approach and adapting your company's business to gain a new perspective, you can overcome virtually any business challenge." as i was quote in our Forbes article, "Does Your Business Need A Boost?," published December 9, 2014. It is as relevant today as it was then.
I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.
Here at Simon Associates Management Associates (SAMC), we have had a growing number of inquiries lately about how to do a Blue Ocean Strategy® and why, particularly in these changing times, you should find your own blue ocean – sooner than later.
To explain what a Blue Ocean Strategy is all about and how to apply it to your business, we created this Infographic.
Blue Ocean Strategy: the key to business growth in a new, uncontested market space
Here it is in words, followed by the downloadable SAMC Infographic version:
1. There is solid research suggesting that 85% of Fortune 100 companies have all stalled at some point. Revenue growth just stopped, and while profit margins became the new focus, they were not necessarily sufficient. In fact, only 13% of those stalled businesses regained revenue growth.
I have always been excited about reading Malcolm Gladwell’s books because they provide bits of information that generally confirm how I think, or how others think. It is a great opportunity to reflect on others’ way of doing things.
Simon Associates Management Consultants does a lot of work with clients that are in an early growth stage. A little while back, we attended the International Travel Goods Show for one of our clients, Cabeau. Cabeau is a relatively new company in the comfort travel arena, making products designed to make traveling more comfortable, including a variety of travel pillows.
Earlier this year, I compiled my “Top Ten Trends From The Trenches” based on speaking to CEOs weekly. Given what I’ve heard lately, significant shifts are occurring, reflected in several fresh trends for Q3 and beyond.