At the Forum for Healthcare Strategists in May 2016, I had the pleasure of hearing Jeremy Gutsche speak about how you — literally everyone — could become a better “hunter” capable of seeing new possibilities right before you. This reminded me of the quote by John Seely Brown: “The way forward is all around you.” This kind of thinking is also at the core of the Blue Ocean Strategy® method that we work with.
Are big ideas really right in front of you — in plain sight?
At Simon Associates Management Consultants (SAMC), so much of our work focuses on this same topic, that of "seeing with fresh eyes." Gutsche’s ideas were a powerful reminder that it is hard work shifting people from doing what they have always done to doing it better, smarter, different. "More of the same but cheaper" isn’t enough to sustain the growth of any business, yours included.
One story along these lines that is very much worth sharing is that of Trey Williams, an entrepreneur and restauranteur from Baton Rouge, who saw things that were right before him and then turned these "aha" moments into big ideas with huge results.
During the healthcare forum, I had a great dinner with Trey whom I had met the week before when I was in Louisiana. I wanted to learn more about how he went from being a successful commercial real estate broker to one of the most successful restaurant owners in his region — selling charcuterie (of all things) to folks in Louisiana, most of whom couldn’t even pronounce the word! They love pork but charcuterie?! And how and why did he switch careers?