<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">

Business Change Management

Business Change Management

Is A Really Big Idea In Plain Sight? Ask Trey Williams!

On Jul 14, 2016 11:00:00 AM

/ Andrea Simon

Categories: Blue Ocean Strategy, On the Brink



At the Forum for Healthcare Strategists in May 2016, I had the pleasure of hearing Jeremy Gutsche speak about how you — literally everyone — could become a better “hunter” capable of seeing new possibilities right before you. This reminded me of the quote by John Seely Brown: “The way forward is all around you.” This kind of thinking is also at the core of the Blue Ocean Strategy® method that we work with. 

Are big ideas really right in front of you in plain sight?

At Simon Associates Management Consultants (SAMC), so much of our work focuses on this same topic, that of "seeing with fresh eyes." Gutsche’s ideas were a powerful reminder that it is hard work shifting people from doing what they have always done to doing it better, smarter, different. "More of the same but cheaper" isn’t enough to sustain the growth of any business, yours included.

One story along these lines that is very much worth sharing is that of Trey Williams, an entrepreneur and restauranteur from Baton Rouge, who saw things that were right before him and then turned these "aha" moments into big ideas with huge results.

During the healthcare forum, I had a great dinner with Trey whom I had met the week before when I was in Louisiana. I wanted to learn more about how he went from being a successful commercial real estate broker to one of the most successful restaurant owners in his region — selling charcuterie (of all things) to folks in Louisiana, most of whom couldn’t even pronounce the word! They love pork but charcuterie?! And how and why did he switch careers?

Read More → Back to Top

Time for a Blue Ocean Strategy® for Companies in the Oil and Gas Industry?

On May 16, 2016 3:41:38 PM

/ Andrea Simon

Categories: Andrea Simon, Culture Change, Blue Ocean Strategy

This is not a blog about large global companies coping with the $40 a barrel price for oil. Hopefully, they understand Blue Ocean Strategy® thinking and are putting it into practice, or they are just sitting it out until prices recover.

No, this is about all those companies that support the conglomerates. They too are trying to figure out how to thrive in a market that has experienced not just a decline but a veritable crash of unexpected and dramatic proportions.

These are the small, mid-market companies that erect scaffolding, install piping, build living space on riggings, manufacture seals and gaskets, and manage data analysis. And these days, they are often run by the company CEOs sitting in my lectures on "Change Matters: How to Find New Market Space" or on Blue Ocean Strategy. 

For them, as I have been hearing so loudly, they have to find ways to stay in business and grow again, not just shrink and hope. What can they really do? 

Maybe it is a great time to go exploring? For their business to thrive!

Read More → Back to Top

To Capture Men, Healthcare Systems Need A Blue Ocean Strategy®

On May 5, 2016 10:00:00 AM

/ Andrea Simon

Categories: Healthcare, Andrea Simon, Blue Ocean Strategy


Daily, there is talk about how our healthcare system continues to be consolidating throughout America. Yet to me, it looks and feels like more of the same but bigger.

In reality, the healthcare sector is more than ready for some creativity and innovation in order to adapt to the enormous changes taking place in the industry, not merely "bigger." Could Blue Ocean Strategy® (BOS) be the way to transform the consolidation of healthcare systems so that they actually work? (More on Blue Ocean Strategy here.)

Read More → Back to Top

10 Great Blue Ocean Strategy® Blogs

On May 3, 2016 6:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Change Management, Blue Ocean Strategy

As Blue Ocean Strategists, we love to read blogs posted by other BOS strategists about what they are finding. Here are some of the most-shared blog posts for you to browse (along with a couple of ours). I also added a video so you can learn about BOS in a visual way and think about it in new ways.

Maybe now is the right time to try a Blue Ocean Strategy process for your business? Without a doubt, it's the best way to respond to these changing times in a systematic way.

Read More → Back to Top

Blue Ocean Strategy® Needs Lots of Exploring

On Mar 25, 2016 10:00:00 AM

/ Andrea Simon

Categories: Corporate Anthropology, Blue Ocean Strategy, On the Brink

There is an adage among folks who work in innovation and creativity that the more ideas you have, the more likely you will have great ones—you just don’t know which ones they are. Often they occur at the intersections of ideas…more random than scientific, more by chance than by choice, and more likely to come from luck than rigor.

This is very important if you are going to find a Blue Ocean Strategy. While you are trying to grow your business by adding value in innovative ways, the opportunities could be right under your nose. You just aren't finding them, aren't able to see the possibilities as opportunities. Is there a way for you to turn observation into innovation to sustain your growth? Yes!

Read More → Back to Top

Growing your business? Subscribe to our blog for great articles delivered straight to your inbox!

Subscribe to the Blog

Subscribe to our Podcast: