Great digital marketing campaigns are based upon great content. But as you know, the role of content in SEO power is evolving, forcing all of us to adapt as we try to tell our story to the right audience.
At Simon Associates Management Consultants, we know that great content will always be king. Yet, the delivery of that content has changed over time. Understanding and adjusting to these changes is what will make you a much better digital marketer.
SERPs are the big thing now
There are several things you should consider up front as you evaluate your website, social media and content marketing strategy. Perhaps the most important one is the growing importance of Search Engine Results Pages, or SERPs. I am sure you have seen this on the top of a page. You might even have scored high on one. But most often, between the paid advertisements and the answer to the search question which Google has identified, your website ranking falls well below the hot spot you thought it would be in.
So what’s going on?