The phenomenally successful book, "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, powerfully teaches business leaders of all stripes how to "go where the profits and growth are and the competition isn’t." Easier said than done, right?
But even if you know what a Blue Ocean Strategy is, and also if you don't, how do you find this untapped market space where nobody else is? Where prospective customers with unmet needs are waiting for you to help solve their problems in innovative ways? These 10 blogs, podcasts and white papers will show you.
Hopefully they will also spark some Blue Ocean "a-ha" moments of your own and open your eyes to all the wonderful growth opportunities that might be right in front of you...if only you could see them. Enjoy.
Great digital marketing campaigns are based upon great content. But as you know, the role of content in SEO power is evolving, forcing all of us to adapt as we try to tell our story to the right audience.
At Simon Associates Management Consultants, we know that great content will always be king. Yet, the delivery of that content has changed over time. Understanding and adjusting to these changes is what will make you a much better digital marketer.
SERPs are the big thing now
There are several things you should consider up front as you evaluate your website, social media and content marketing strategy. Perhaps the most important one is the growing importance of Search Engine Results Pages, or SERPs. I am sure you have seen this on the top of a page. You might even have scored high on one. But most often, between the paid advertisements and the answer to the search question which Google has identified, your website ranking falls well below the hot spot you thought it would be in.
What types of innovations open new markets successfully—and help you grow your business by adding innovative value, not just incremental improvements? And a related question: are you just thinking business innovation or doing it?
Blue Ocean Strategy focuses on unlocking new markets, described as "blue oceans," rather than competing in existing markets, or "red oceans." By creating a blue ocean of new customers, businesses don't compete for a small, highly competitive pool of existing customers.
How are you attracting customers?
At SAMC, far too many of our clients are working with the same customers in the same way they have always done...until something happens and those customers float away.
As we work with our Blue Ocean Strategy clients, we repeatedly see some great "aha moments" when they realize that amazing opportunities are often all around them. All they need to do is recognize them. This typically begins when clients go exploring with us to "see, feel and think" in new ways—and it is that "seeing" part that is so important.
Recently, we gave a workshop to several dozen CEOs who had less than stellar years. They had their strategic plans in place and tactical actions laid out. Now they were ready to see how their strategies were working for them — or not.
While they could each explain why results were not as strong as expected, what began to dawn on them during our workshop was that part of the problem was their strategy. In each case, it needed to be reviewed and reworked in order for their businesses to get going again.
At Simon Associates Management Consultants (SAMC), we specialize in Blue Ocean Strategy® thinking and in working with companies to redesign their business strategies. Blue Ocean Strategies help companies find unmet needs and add value in innovative ways so that they are not just "another business solution" but the "only solution.” (At least for awhile until others catch up.)
As trained Blue Ocean practitioners with over 350 workshops and dozens of client engagements under our belts, we help companies see how a new approach — Blue Ocean style — can lead them to find new untapped markets awaiting their solutions. Exploiting these untapped markets then leads to business growth, the ultimate goal.
To learn more about Blue Ocean Strategy, visit ourwebsite or any number of our blogs or white papers on the topic. Here are three blogs to get you started:
Blue Ocean Strategy is a theory, method and toolkit developed by W. Chan Kim and Reneé Mauborgne and outlined in their breakthrough book, Blue Ocean Strategy. First published in 2005 then republished in 2015 with new information, it has become the core approach we use with our clients, many of whom are literally "on the brink" before getting unstuck and moving ahead in new directions. (You can read more in my book,"On the Brink: A Fresh Lens to Take Your Business to New Heights.")