As many of you know, two things I love talking about are change and anthropology, so it was great fun to be interviewed by Acquisition International recently because I got to talk about both! (You can read the article here.)
The interview focused on how anthropology, when applied to business, can successfully drive change and spur growth by showing organizations how to "see, feel and think" with fresh eyes. By using the tools and methods of observational anthropology, companies are suddenly able to "see" opportunities they may have missed, the proverbial acres of diamonds that are all around them, waiting to be seized upon.
What about you? Are you missing opportunities right in front of you?