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Business Change Management

Business Change Management

Ready To Seize Opportunities You've Been Missing?

On Apr 9, 2019 6:00:00 AM

/ Andrea Simon

Categories: Business Anthropology, corporate anthropologist, anthropology

As many of you know, two things I love talking about are change and anthropology, so it was great fun to be interviewed by Acquisition International recently because I got to talk about both! (You can read the article here.)

The interview focused on how anthropology, when applied to business, can successfully drive change and spur growth by showing organizations how to "see, feel and think" with fresh eyes. By using the tools and methods of observational anthropology, companies are suddenly able to "see" opportunities they may have missed, the proverbial acres of diamonds that are all around them, waiting to be seized upon.

What about you? Are you missing opportunities right in front of you?

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Pause and Take a Look All Around You. What Might You See?

On Mar 21, 2019 11:39:07 AM

/ Andrea Simon

Categories: social marketing, anthropology

The importance of turning observations into innovations

We just love reading Todd Schnick’s blogs and his podcast is great. As anthropologists, here is a post that we thought was just up our alley—and yours as well. I fly almost every week and actually never had the “a-ha” moment Todd writes about. But how profound an observation he had. And, he turned it into something we all should remember.

As you know, at SAMC that's a major part of our approach and what we work on with clients: turning observations into insights which lead to innovations.

We are sharing a world that is full of personal choices

We protect those choices. But, we cannot live alone, as Todd points out so eloquently. What should we share and what do we go alone? Great questions to ask yourself and to share in your organizations and at home. Here is Todd's essay. Please enjoy.

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Entrepreneurs Do Customer Research Through Corporate Anthropology

On Oct 26, 2018 10:00:00 AM

/ Andrea Simon

Categories: Business Anthropology, corporate anthropologist, Corporate Anthropology, anthropology

Is your company developing a new product or service? Are you planning a product launch? Do you want a better understanding of customer behavior and needs? Finally, are there major pain points which your product or service needs to solve?

Every successful entrepreneur knows that to grow your startup into a thriving business, you need to understand your customer. Easier said than done...particularly when you're about to introduce a new product or service into the market and compiling a group of statistics isn’t an option. That’s when the smartest course of action is to rely on corporate anthropology.

As an entrepreneur building a business, you can gain a crucial competitive advantage by using the methods and techniques of anthropology to help you tap into the behavioral patterns of your consumers. From a customer's first encounter with your product to the purchase stage to their return visit, anthropology enables you to get a better grip on how individuals interact with your brand.

As a result, you'll be able to successfully develop a product offer and a customer experience that meet consumers' demands and solve their challenges. To give you an idea of what I'm talking about, here are a few examples of how to successfully apply anthropology to your business.

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Hire Anthropologists! It Might Be Your Smartest Business Move

On Oct 13, 2018 7:27:00 AM

/ Andrea Simon

Categories: Andrea Simon, corporate anthropologist, Corporate Anthropology, anthropology, business change management, business leadership

Recently I was interviewed by INSIDE Public Accounting on the business applications of corporate anthropology. I will be speaking at IPA's 2018 PRIME Symposium conference, so this interview served as a kind of sneak peek into what I will focus on in the culture change workshop I'll be conducting. (You can read the entire interview here.)

My focus was on the importance of observational research to better understand why people behave the way they do, especially when interacting with a product or service. By observing behaviors, anthropologists are trained to see things people do not always know they are doing. These observations then lead to all types of insights, changes to processes, modifications to services, and even innovations.

Equally important was how these "new" ideas and insights help organizations rethink what they are doing. Often, they can better hone in on their targets because now they have a deeper understanding of their own "ways of doing things" and how well they align (or don't align) with their customers' needs.

Since we know that change is painful, observing with fresh eyes how something is being done can often enable people to better see ways to change those habits. Pretty amazing insights emerge from a little anthropology!

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Innovative Applications of Corporate Anthropology in Business

On Oct 9, 2018 8:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Corporate Anthropology, Corporate Culture, anthropology, culture

Applying the humanities to business isn’t anything new. In fact, the corporate world has a long tradition of embracing various studies of human society and culture to explain and benefit its many strategies. And when it comes to anthropology — the study of human and social behavior — the story isn't much different.

But as the pressure mounts for college students to take STEM courses (Science, Technology, Engineering and Math), the humanities and social science programs are struggling to sustain their relevance. Nevertheless, there are still humanities majors who dominate the business world, and 75% of today's entrepreneurs were liberal arts majors, in part because there were no programs teaching entrepreneurship when they were in college.

Fortunately for those with anthropology degrees, there has been an increase in recent years in the application of anthropology to the world of business. This has given birth to the term "corporate anthropology" — the study of human values, beliefs and behaviors in the business environment. Now, anthropology is thriving in business, driving change and innovation in a number of different areas.

Here is a brief overview of how corporate anthropology is changing its role in the business arena, how business is changing anthropologists, and why should you try it for your own company.

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How Anthropology Can Save Your Business

On Dec 5, 2017 7:00:00 AM

/ Andrea Simon

Categories: Business Anthropology, Corporate Anthropology, anthropology

The reason I love anthropology is because it teaches you to see, feel and think in new ways so you can successfully adapt to change. These days, it’s not the strongest or smartest who will survive—it’s the most adaptive. Nowhere is this more apparent than in the business world, where anthropology is beginning to play an enormous role. Indeed, when anthropology is applied to companies, truly amazing things happen!

This week's Top Picks:
4 ways to learn about anthropology's massive impact on business

Corporate anthropologists are finding that people know all too well the challenges of building and sustaining a business, especially in these fast-changing times. What they need is a new toolkit, an anthropologist's toolkit, because what worked in the past isn't working today. Opening your eyes to the possibilities that are all around you is at the heart of how anthropology can help revitalize a business. Check out the 4 resources below and let me know if lessons learned can help your business. Enjoy!

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How Anthropology Can Help Your Business Soar

On Aug 26, 2017 10:00:00 AM

/ Andrea Simon

Categories: Corporate Anthropology, anthropology

 

The reason I love anthropology is because it teaches you to see, feel and think in new ways. These days, it’s no longer the strongest and smartest who will survive  it’s the ones who are the most adaptive. And nowhere is this more apparent than in the business world, as I describe in a recent article I wrote for Quick Base, which you can read here.

Corporate anthropologists, like myself, see the things that are really happening out there in the field, not what business leaders think is going on. We look for the deeper meaning in the interactions that make up people’s lives and the objects they surround themselves with. 

How corporate anthropology can help companies be more competitive

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