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Business Change Management

Business Change Management

5 Ways Twitter Turns Likes Into "Love You"s

On May 10, 2016 1:00:00 PM

/ Andrea Simon

Categories: Andrew Simon, Andrea Simon, Inbound Marketing

We often get asked, Why use social media? We come back with, Why wouldn’t you?

Twitter is one of the best sources of inbound marketing out there. If your company is not using Twitter, it is time to change. I must confess that I didn't start out embracing Twitter, even though I went to hear Tony Hsieh, Zappos CEO, speak at Twitter Boot Camp (what seems like) many years ago.

As we at Simon Associates Management Consultants see Twitter turn into a must-have for book publishing, client development and growing our consulting and inbound marketing business, it's becoming crystal clear that all those "likes" turn into #hashtags that "love you." And, most importantly for marketers, the conversations are deep and endearing.

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What Are Buyer Personas And Why Should They Matter To My Business?

On May 4, 2016 10:55:00 AM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, Blogs

So here’s a question for you (actually two): Do you really need to have a particular person in mind when you’re writing blogs? Isn’t it enough to just put useful, relevant information out there that establishes your products or services as the best solutions for what people are searching for?

Maybe a decade or so ago, yes, but in today’s highly competitive market…no. Knowing who your target market is—i.e., who is most likely to buy what you’re selling—is key to writing effective blogs that get read by the widest possible audience of qualified prospects.

In two previous blogs, I talked about how to write great blogs (“10 Tips For Writing Great Blogs That Get You Noticed”), then how to get people to read them (“How To Make Sure Your Blogs Reach The Right Audience”). Now I’d like to focus on whom you should write your blogs for: the buyer persona.

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Does Social Media Drive Website Traffic? Let's See!

On Apr 25, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, social marketing

All that social media buzz! Does it really work? And which might work best for you?

We were curious too. To see how social media worked for a client, Simon Associates Management Associates (SAMC) just completed a case study that we have put together as a white paper on the impact of social marketing on the growth of website traffic.

While only one study and one case, the white paper does point out that power of using a wide range of social channels and why the right ones should be an important part of your inbound marketing mix.

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How to Choose the Right Inbound Marketing Company

On Apr 21, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Emerging Trends, Inbound Marketing, SEO

There are so many new platforms emerging and agencies promoting themselves as inbound experts that it has become challenging for companies to evaluate the different options available to them. For all transparency we are HubSpot certified partners and have been using their platform for our own company and our clients since 2014. Long enough to have learned what works really well, what we might wish worked differently, and how we might feel recommending HubSpot to our clients. In all candor, it is an amazing platform.

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Why Social Media Is Crucial To Your Marketing Strategy

On Jan 5, 2016 9:11:43 PM

/ Andrew Simon

Categories: Andrew Simon, Change Management, Inbound Marketing

Having a robust social media presence is really a critical element in the development and execution of an inbound marketing strategy. But it is not always easy…particularly if you have limited resources and too many things to do.

How important is social media and why should you pay attention to it?

Let’s start with some data generated by HubSpot…our Inbound Marketing platform. And while the data is two years old, it is still very valid.

  • 84% of B2B marketers use social media in some form.
  • 80% of US social network users prefer to connect to brands through Facebook…which means that it is a powerful tool to accompany organic search and pay per click.
  • Research shows that compared to traditional outbound marketing, Inbound Marketing with a strong social media component delivers a 100% higher close rate on product sales.
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How To Be A Successful CEO: Give Up Your Office!

On Nov 11, 2015 2:00:13 AM

/ mlball

Categories: Andrew Simon, Entrepreneurs, Emerging Trends, Change Management, Start-up Companies

Something caught my eye several weeks ago! I was thumbing through google.com/finance and an October 26, 2016 Fortune.com article came across my iPhone entitled: “Forget the corner office. Some CEOs are discovering they get more from their troops when they have no office.”

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Why I Go To The HubSpot Inbound Conference Every Year

On Nov 3, 2015 2:46:00 PM

/ mlball

Categories: Andrew Simon, Emerging Trends, Change Management, Igniting Change, Inbound Marketing

For the second consecutive year, I attended the HubSpot Inbound 2015 conference in Boston last month. So why inbound? As you know if you’ve been reading our blogs, at Simon Associates we have been talking about inbound marketing for the last two years. And as you can probably tell, we feel it is absolutely critical to the success of your marketing program. We have initiated inbound marketing with all of our clients, showing them how providing content is the best way to attract and nurture customers. And it’s working!

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Mastering Inbound Marketing — Part 4: Delight

On Oct 22, 2015 9:19:00 PM

/ Andrew Simon

Categories: Andrew Simon, Andrea Simon, Emerging Trends, Change Management, Inbound Marketing

 

In my three previous blogs, I explained how digital or inbound marketing is the best way to turn strangers into customers, then promoters, of your business. I showed you how to use the inbound methodology to convert people who are searching for you into leads, and then how to transform those leads into customers (close the deal). Now it’s time for the last, and arguably most important, step in the inbound marketing journey: Delight.

 

“Delight” is the glue that keeps a customer stuck to your brand, your solutions

By now you’re probably well aware of HubSpot’s graph that illustrates the four parts of a successful inbound marketing strategy: 1) Attract, 2) Convert, 3) Close and 4) Delight.

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Simon Associates Management Consultants Launches New Division Specializing In Inbound Marketing

On Sep 28, 2015 9:33:21 AM

/ mlball

Categories: Innovation Games, Andrew Simon, Blue Ocean, Entrepreneurs, Andrea Simon, Business Anthropology, Igniting Change, Press Releases, Inbound Marketing

Inbound Marketing Successfully Attracts Interested Buyers Searching For A Company’s Solutions

 

Andi and Andy Simon

YORKTOWN HEIGHTS, N.Y. - Sept. 28, 2015 - PRLog -- Simon Associates Management Consultants (SAMC), a privately-owned business consulting company based in Yorktown Heights, NY, has recently launched a new division focusing on inbound marketing, an incredibly powerful tool for business growth. This new division brings to SAMC’s clients highly trained strategists and marketing experts, as well as Inbound Marketing Certified bloggers, all of whom have embraced the new world of inbound marketing as the way to capture demand and help buyers find the solutions they want and need.

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When Inbound Marketing Works And Also When It Doesn’t

On Jul 29, 2015 12:36:00 PM

/ mlball

Categories: Andrew Simon, Entrepreneurs, Change Management, Igniting Change, Start-up Companies

For awhile now, Simon Associates has blogged extensively about the use of Inbound Marketing. We also have a webinar series called Healthcare Innovation.

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