<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">

Business Change Management

Business Change Management

3 Ways Anthropologist's Toolkit Can Revitalize Your Company

On Mar 24, 2016 10:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Corporate Anthropology, On the Brink

What?!? Anthropology in my business?

I heard that more than once over the past few weeks of "Change Matters" workshops. I started talking about how powerful corporate anthropology or business anthropology can be for driving business growth. It’s true. The link between social science and business growth is deep and powerful, and growing. As business model innovation has become essential as company's adapt to today's fast changing environment.

Understanding human behavior and how to change a company's cultures is at the heart of building business success. I know it sounds obvious, but often it is ignored. At their core, all businesses are inextricably linked to the humans who work together and whose customers they serve — even if it’s sometimes hard to see the connection of business to culture.

Corporate anthropologists are finding that people know all too well the challenges of building and sustaining a business, especially in these fast-changing times. They often need a new toolkit, an anthropologist's toolkit. What worked in the past isn't doing so well today. But change is quite literally pain, and they fight it.

Read More → Back to Top

Is Your Business Stuck? Maybe It Needs a New Corporate Culture!

On Mar 22, 2016 6:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Change Management, Culture Change, corporate anthropologist

 Is this how you feel, pushing your business forward? For far too many of our clients, growth has slowed. Maybe even stalled! Gone in the wrong direction? Let me share some of the illustrations and see if they fit your company?

  • One case was a fast growing entrepreneur who found his network shifting to other solutions.
  • A client in the B2B world was watching his competitors get acquired and the roll-ups were better able to buy and supply his clients. Growth was a challenge.
  • After a talk I gave to real estate brokers we heard the endless lament that they weren't growing because of how younger people bought homes.
  • In another case a real estate broker couldn't seem to find new agents.
  • Another was an insurance company that was frustrated that young people weren't getting married in their twenties any longer. So they weren't buying houses and needing insurance. In fact, those Millenials were renting apartments and not even buying cars.

When we looked at the business environments from the outside in, the problem seemed to be with those Millenials or the other solutions or the roll-up consolidations. "Not my problem" was the common retort. 

The solution was going to be hard if we had to change our societal trends. Instead, as corporate anthropologists we suggested that they look at their strategy and business to see if it was time to change their business model, their culture and their strategies.

Read More → Back to Top

How Do Consumers Really Use Your Brand? Hire Corporate Anthropologists

On Jan 26, 2016 3:00:00 PM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Change Management, Corporate Anthropology

Are you getting the sense that anthropologists are coming soon to a neighborhood near you? You might be right. Are you ready to be observed? 

Filming consumers in their natural habitats

According to Linda Tischler in an article in Fast Company not so long ago, “Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy.”

Read More → Back to Top

How To Address Burnout Among Medical Professionals

On Jan 7, 2016 6:34:52 PM

/ Andrea Simon

Categories: Healthcare, Andrea Simon, Change Management

The feedback I’ve received from my last Hospital Impact post has been truly astounding. Clearly, on the topic of physician burnout, we’ve touched a nerve. Here’s just a sampling of the comments:

  • "This is a critical, growing problem and one that should be given immediate attention." —Michael T
  • "We need to look at physicians as being an overextended precious resource and focus not on just telling them what they need to do but to take a proactive role in engaging them around the values of best practice care." —Alan R
  • "We are all trying to do more with shrinking resources and it reaches a point of overkill too easily. Nursing and medicine are noble professions, but not if they erode life's passion and job." —Dianne

So what to do about this growing, global problem? In my search for solutions, a follow-up FierceHealth blog emerged.

Read More → Back to Top

Blue Ocean Strategies® Can Help You Find Your Next Customer

On Jan 7, 2016 1:03:34 PM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Emerging Trends, Change Management, Igniting Change

In a recent post, I was sharing with you some thoughts about Nintendo's Blue Ocean Strategy of targeting girls, which opened up a huge untapped market of nonusers for that company. Similarly, Disney created its new MagicBand wristbands in hopes of growing their base of frequent users and attracting nonusers by making it easier to enjoy its theme parks.

Read More → Back to Top

5 Blogs About How Organizations Are Using Anthropology To Change

On Jan 7, 2016 3:00:39 AM

/ Andrea Simon

Categories: Andrea Simon, Business Anthropology, Change Management

I always like to look at the blogs and discussions that struck me as most interesting over the past year. As a corporate anthropologist with a book coming out this spring (On the Brink: A Fresh Lens to Raise Your Business to New Heights), I was particularly interested in how anthropological methods and tools were working in complex organizations.

They big question for you as you look forward to 2016 is "are you looking at your business through the right lens?"

Here are 5 blogs that I thought you might find of value.

Please enjoy them as I have!

Read More → Back to Top

Calculating The ROI Of Social Media

On Jan 6, 2016 1:51:25 PM

/ Andrea Simon

Categories: Andrea Simon, Change Management

What is the ROI of All That Social Media We Are Using?

At Simon Associates (SAMC), we have been speaking with a lot of customers and prospective clients about inbound marketing. Their first, last and frequent question is, “Where’s the beef?” or "What’s the ROI and how do I know it is working?"

The power and influence of social media today is truly astounding

What is so interesting about these questions is that the power and role of social media has changed over the past 5 years from a community building, networking tool to a real influencer on people’s buying decisions.

Read More → Back to Top

Swimming Our Blue Ocean To Help You Find Your Blue Ocean Strategy

On Jan 4, 2016 3:45:07 PM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Change Management


As Blue Ocean Strategists, we are always working with our clients to find their Blue Ocean Strategies and then help them implement them. We also love reading blogs on what other BOS strategists are finding. Here are some of the most shared blog posts of 2015 for you to browse (along with a couple of ours). Enjoy the reading!

Ask yourself as you are reading these: Is it time to find my Blue Ocean Strategy?

Here are 10 of our favorite BOS blogs from 2015. Share some of yours with us and we will pass them along. Just send them in the comments form below.

Read More → Back to Top

The Yin and Yang of Innovation: Inherent Conflict With Operations

On Dec 31, 2015 4:59:30 PM

/ mlball

Categories: Andrea Simon, Change Management, Cheryl McMillan

“Genius is 1 percent inspiration, 99 percent perspiration.”Thomas Edison

Much of the first 15 years of my career was spent implementing brand new initiatives and cleaning up existing operations. Whether it was improving a department’s effectiveness, implementing new software or combining departments following a merger or purchase, I wanted to lead the process, or at least play a significant part. In other words, I am a self-proclaimed change agent, easily bored by doing the same thing over and over.

Read More → Back to Top

How Seriously Do You Take Your Emotional Health?

On Dec 15, 2015 2:24:25 PM

/ Cheryl McMillan

Categories: Andrea Simon, Change Management, Cheryl McMillan

The trouble with always trying to preserve the health of the body is that it is so difficult to do without destroying the health of the mind.”
—G.K. Chesterton, Author

Your emotional health is as important as your physical health, if not more

Most leaders I work with are aware of the importance of their physical health, particularly the importance of eating nutritious foods, exercising and treating their physical injuries and ailments. Most of them, however, pay little attention at all to their emotional health.

Read More → Back to Top

Growing your business? Subscribe to our blog for great articles delivered straight to your inbox!

Subscribe to the Blog

Subscribe to our Podcast: