<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">

Business Change Management

Business Change Management

Hire Anthropologists! It Might Be Your Smartest Business Move

On Oct 13, 2018 7:27:00 AM

/ Andrea Simon

Categories: anthropology, corporate anthropologist, Corporate Anthropology, Andrea Simon, business change management, business leadership

Recently I was interviewed by INSIDE Public Accounting on the business applications of corporate anthropology. I will be speaking at IPA's 2018 PRIME Symposium conference, so this interview served as a kind of sneak peek into what I will focus on in the culture change workshop I'll be conducting. (You can read the entire interview here.)

My focus was on the importance of observational research to better understand why people behave the way they do, especially when interacting with a product or service. By observing behaviors, anthropologists are trained to see things people do not always know they are doing. These observations then lead to all types of insights, changes to processes, modifications to services, and even innovations.

Equally important was how these "new" ideas and insights help organizations rethink what they are doing. Often, they can better hone in on their targets because now they have a deeper understanding of their own "ways of doing things" and how well they align (or don't align) with their customers' needs.

Since we know that change is painful, observing with fresh eyes how something is being done can often enable people to better see ways to change those habits. Pretty amazing insights emerge from a little anthropology!

Read More → Back to Top

How Blockchain is Transforming Business, Today!

On Oct 11, 2018 9:16:00 AM

/ Andrea Simon

Categories: technological innovation, blockchain, block chain, Andrea Simon, corporate anthropologist, Culture Change

Blockchain technology is continuously improving and developing, and it’s here to stay. It might have seen its first application with the advent of cryptocurrencies like Bitcoin, but its real potential lies in its ability to transform the business landscape as we know it.

What's Blockchain, You Ask?

Basically, blockchain is a digital ledger that currently is used to track, record and store transactions on blocks. When applied to business, these same blocks of data have the potential to perform any type of sale, goods exchange, contract, payment, monitoring or recording.

As this technology becomes fine-tuned over the coming decade, companies will start to integrate blockchain more and more into their processes and business relationships. And with so much potential on the horizon, it’s worth taking a look at how exactly blockchain technology can transform business.

Read More → Back to Top

Innovative Applications of Corporate Anthropology in Business

On Oct 9, 2018 8:00:00 AM

/ Andrea Simon

Categories: culture, anthropology, Corporate Culture, Corporate Anthropology, Andrea Simon

Applying the humanities to business isn’t anything new. In fact, the corporate world has a long tradition of embracing various studies of human society and culture to explain and benefit its many strategies. And when it comes to anthropology — the study of human and social behavior — the story isn't much different.

But as the pressure mounts for college students to take STEM courses (Science, Technology, Engineering and Math), the humanities and social science programs are struggling to sustain their relevance. Nevertheless, there are still humanities majors who dominate the business world, and 75% of today's entrepreneurs were liberal arts majors, in part because there were no programs teaching entrepreneurship when they were in college.

Fortunately for those with anthropology degrees, there has been an increase in recent years in the application of anthropology to the world of business. This has given birth to the term "corporate anthropology" — the study of human values, beliefs and behaviors in the business environment. Now, anthropology is thriving in business, driving change and innovation in a number of different areas.

Here is a brief overview of how corporate anthropology is changing its role in the business arena, how business is changing anthropologists, and why should you try it for your own company.

Read More → Back to Top

How to Get People to Adopt Blockchain?

On Aug 16, 2018 6:21:42 AM

/ Andrea Simon

Categories: blockchain, technological innovation, business innovation, Andrea Simon, business model innovation, Culture Change

In 1989, Tim Berners-Lee developed an open system which did not require access and which enabled the exchange of information on a global scale unseen in human history. Back then, the World Wide Web had a small community of devout users, while others wondered what it was and generally remained skeptical.

Like any new technology in its infancy, the internet raised a lot of questions. But look at where we are now.

The story of blockchain technology has the same potential. Like the internet, blockchain is developing out of necessity. When the global economy crashed in 2008, the first blockchain was conceptualized to change the way finances function. And like the emergence of the first emails, Bitcoin and other cryptocurrencies were developed to drive the development of blockchain technology forward.

Read More → Back to Top

Mid-Year Update: SAMC's 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers

On Jul 31, 2018 6:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Change Management, Blue Ocean Strategy, Blue Ocean Strategy Expert

 

The phenomenally successful book, "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, powerfully teaches business leaders of all stripes how to "go where the profits and growth are and the competition isn’t." Easier said than done, right? 

But even if you know what a Blue Ocean Strategy is, and also if you don't, how do you find this untapped market space where nobody else is? Where prospective customers with unmet needs are waiting for you to help solve their problems in innovative ways? These 10 blogs, podcasts and white papers will show you.

Hopefully they will also spark some Blue Ocean "a-ha" moments of your own and open your eyes to all the wonderful growth opportunities that might be right in front of you...if only you could see them. Enjoy.

Read More → Back to Top

How to Energize Retailer Hopes as Startups Compete with Amazon

On Jul 26, 2018 6:00:00 AM

/ Andrea Simon

Categories: women entrepreneurs, Entrepreneurs, business innovation, business growth strategies, innovation, Andrea Simon

Although it's becoming harder and harder to make serious financial returns in today’s retail world in the age of Amazon, there's still room for entrepreneurs to excel at retail and e-commerce. So how are some succeeding when so many are failing? By driving change. But to drive changei.e., sustain growth in changing timestakes courage, stamina and ingenuity. And, dedication, persistence and a lot of hard work.

But even in today's harsh market demands and strong competitors, can young businesses still make it big and maybe even transform the world of retail? Yes!

As proof, take a look at this list of retail startups led by successful entrepreneurs that broke out of the pack in recent years, either through smart marketing, unique services or highly specific target markets. 

Read More → Back to Top

Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

On Mar 4, 2018 11:00:00 AM

/ Andrea Simon

Categories: social marketing, social media, business strategy, Andrea Simon, Corporate Culture, Managing change

 Guns on display at the Dick's Sporting Goods store in Danvers, Mass., on Wednesday. (C.J. Gunther/EPA/Shutterstock, courtesy of The Los Angeles Times)

Here we go again. There's a school shooting, then a lot of tears and hand-wringing, then nothing happens.

But wait, maybe, just maybe, this time is different.

I'm of course referring to the recent mass shooting in Parkland, FL that killed 17 people, including 14 students, a geography teacher, an assistant football coach and the school's athletic director. In response, three major U.S. retailersWalmart (one of America's largest firearm retailers)Dick's Sporting Goods and Kroger—have "voluntarily restricted gun sales to make a policy statement and manage their image with consumers," reports The Los Angeles Times.

According to the article, these retailers "are responding to the national uproar that followed the shooting...especially the feverish debate on Facebook, Twitter and other social media platforms. They are not waiting for legislative action to improve matters."

So are these retailers really anti-guns or are they trying to look good to their customers?

Both. 
Read More → Back to Top

Terrific Websites to Empower Successful Women Entrepreneurs

On Feb 27, 2018 8:40:00 AM

/ Andrea Simon

Categories: women entrepreneurs, Entrepreneurs, Andrea Simon, business innovation, The Simon Initiative

 

Whether you’ve been in business a long time or are an aspiring business owner, you’ll discover how powerful and empowering it is to be supported by your fellow female entrepreneurs as you navigate your way through the complexities of entrepreneurship as a woman in today’s world.

We’ve put together a list of incredible websites with the mission to empower women entrepreneurs on their journey to success. You may be ready to grow an innovative business to reach your pinnacle of success.

The list below shows you the wide range of missions for these leaders. From the stories you will see on She Owns It to the EveryGirl that might just be you looking for the inspiration to live that great life. Take it from two life-long entrepreneurs. It is a great journey. One we love to share.

Read More → Back to Top

How To Get Your Brain To Let Go Of Its Old Bad Habits

On Jan 3, 2018 5:55:15 PM

/ Andrea Simon

Categories: Andrea Simon, Change Management, Blue Ocean Strategy, business innovation

Blue Ocean Strategy®: It works when you work it but not when you don’t

I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.

Unfortunately, their Blue Ocean Strategy had not taken them very far so they abandoned it. While disappointing, this was not unfamiliar.

At SAMC, we often work with companies that need or want to change and that think, perhaps, they too can be a Blue Ocean success story. What we find is that they can, but it requires a combination of a crisis, a willingness to make the unfamiliar familiar and a Blue-Ocean style toolkit that can provide process and comfort to the unknown.

Microsoft vs. Apple: A leak ended a promising new product that might have dominated the market

The fact that this ski area had not succeeded was disheartening. What might they have done differently to find and implement a Blue Ocean Strategy?

Read More → Back to Top

Want To Change Your Organization? Make It Like An Exciting Play.

On Sep 13, 2017 6:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Corporate Culture, Culture Change, business change

Several clients have recently asked us to help them change their cultures. One is a healthcare client that is preparing for value-based payments. Another is an organization that needs to eliminate layers of management and become more innovative, thus empowering people in the field. A third is ready to open new markets and wants its staff to lead the charge.

Without a good process for driving change it is hard to build a successful business. 

Whatever type of organization you are, change is painful. But once you put a process in place, the changes you need can actually happen. People know how to play a new game or get on stage and perform a new role. Why can't they do the same in their jobs? Maybe they need a script, rehearsal time and a good coachyou!!

Our recommendation for a great change process that works!

Read More → Back to Top

Growing your business? Subscribe to our blog for great articles delivered straight to your inbox!

Subscribe to our Blogs

Subscribe to our Podcast

Categories

see all