On The Brink Podcast by Andi Simon

 

Podcast Blog

324: Jann Mirchandani—To Build A Great Presence Online You Must Begin With Your Website

Posted by Andrea Simon on Aug 8, 2022 6:00:00 AM

Hear how to make your website your best marketing tool

We're going to do three things today for my audience as you're listening in or watching. First, Jann Mirchandani will tell you about her own journey as a marketing maven. Then we're going to talk about what Google has done to change the way we search for what we want to buy or answers to what we want to know. For solutions to what you need, you start by asking Google. Have a physical ailment? You ask Dr. Google. Second, do you know why that is so important for your business and its image, identity, brand, presence and what you communicate in the marketplace? And third, what do you need to do to build a brand identity? How can you create the story you want for your business? If you have a company or want to start one, this is for you!

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Topics: Culture Change, social marketing, women in business, women entrepreneurs, social media, marketing your business

237: Dave Summers—How Can You Build Your Digital Brand Effectively?

Posted by Andrea Simon on Oct 12, 2020 6:00:00 AM

Learn how to break through the clutter with your story

I met Dave Summers through Peter Winick’s roundtable for thought leaders. What a treat to get to know him. We spent our time talking about how you can build your brand digitally, creating a personality for yourself through social media. Quite quickly, social media has become an amazing set of tools for you to tell your story through videos, interviews, written materials and groups. If you are struggling during the economic recovery to build your business back again, you must listen to Dave and follow some of his how-tos. They are full of common sense that is often overlooked. If you need your story told, your brand built and your audience expanded, listen in.

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Topics: social marketing, social media

233: JD Gershbein—How Is LinkedIn Your New World For Building Networks?

Posted by Andrea Simon on Sep 14, 2020 6:00:00 AM

Learn how to leverage the power of LinkedIn! 

I met JD Gershbein through Peter Winick’s Thought Leadership Leverage roundtables which he so graciously invited me to join. JD is a LinkedIn expert and really understands how to help you leverage the world of social media. Our conversation focuses on the approaches you can take to create your own personal brand. Remember, the story you share becomes who you are, not just a story. And sharing that story, building a personal brand, and creating a business around “you” are essential in today’s new “normal." Don't miss this opportunity to learn from a true innovator.

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Topics: social marketing, social media

100: Warren Whitlock—How to Overcome the Pain of Change

Posted by Andrea Simon on Oct 8, 2018 6:00:00 AM

Listen now as Warren Whitlock teaches us how to capitalize on social marketing!

My book publicist Sarah Wilson suggested that I interview Warren Whitlock for an On The Brink podcast. I did, and it was a delight. Warren is a digital business development strategist and a mobile marketing maven. But he is also very interested in blockchain and the limitless opportunities this new technology offers. We spent our time together talking about the fast pace of change today and how you can keep up with itand why you must. You must take a listen!

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Topics: social marketing, content marketing, social media

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