Learn how to maximize your identity and your brand
When I launched my book in 2017, I was privileged to work with Sarah Wilson on the publicity. She is a very talented PR advisor and together we had great success in promoting the book, me, and the work that we do at Simon Associates Management Consultants (SAMC). While I no longer work with Sarah, as she and her communications organization have expanded in scope and the world of PR has changed, it seemed timely to bring her onto our podcast. She has some great ideas about how authors and others can leverage influencers, social media and targeted events to build their identities and create better value for themselves and their customers. There are important lessons here for all of us. Listen in!