Learn how to maximize your identity and your brand

When I launched my book in 2017, I was privileged to work with Sarah Wilson on the publicity. She is a very talented PR advisor and together we had great success in promoting the book, me, and the work that we do at Simon Associates Management Consultants (SAMC). While I no longer work with Sarah, as she and her communications organization have expanded in scope and the world of PR has changed, it seemed timely to bring her onto our podcast. She has some great ideas about how authors and others can leverage influencers, social media and targeted events to build their identities and create better value for themselves and their customers. There are important lessons here for all of us. Listen in!

Listen now as Warren Whitlock teaches us how to capitalize on social marketing!

My book publicist Sarah Wilson suggested that I interview Warren Whitlock for an On The Brink podcast. I did, and it was a delight. Warren is a digital business development strategist and a mobile marketing maven. But he is also very interested in blockchain and the limitless opportunities this new technology offers. We spent our time together talking about the fast pace of change today and how you can keep up with it—and why you must. You must take a listen!

Listen now to Roger Dooley explain how neuromarketing can make your business soar!

Don't dare miss this podcast with Roger Dooley! It's full of great ideas about how to manage, market and make your business soar, all with the brain in mind. Roger is the author of "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing." He also writes his popular blog Neuromarketing. In our interview and in much of his writing, Roger bridges the gap between academics doing valuable research and business people who need practical, easy-to-implement ideas. We get that, don’t we!