Hear how to make your website your best marketing tool

We're going to do three things today for my audience as you're listening in or watching. First, Jann Mirchandani will tell you about her own journey as a marketing maven. Then we're going to talk about what Google has done to change the way we search for what we want to buy or answers to what we want to know. For solutions to what you need, you start by asking Google. Have a physical ailment? You ask Dr. Google. Second, do you know why that is so important for your business and its image, identity, brand, presence and what you communicate in the marketplace? And third, what do you need to do to build a brand identity? How can you create the story you want for your business? If you have a company or want to start one, this is for you!

Learn how to break through the clutter with your story

I met Dave Summers through Peter Winick’s roundtable for thought leaders. What a treat to get to know him. We spent our time talking about how you can build your brand digitally, creating a personality for yourself through social media. Quite quickly, social media has become an amazing set of tools for you to tell your story through videos, interviews, written materials and groups. If you are struggling during the economic recovery to build your business back again, you must listen to Dave and follow some of his how-tos. They are full of common sense that is often overlooked. If you need your story told, your brand built and your audience expanded, listen in.

Learn how to leverage the power of LinkedIn! 

I met JD Gershbein through Peter Winick’s Thought Leadership Leverage roundtables which he so graciously invited me to join. JD is a LinkedIn expert and really understands how to help you leverage the world of social media. Our conversation focuses on the approaches you can take to create your own personal brand. Remember, the story you share becomes who you are, not just a story. And sharing that story, building a personal brand, and creating a business around “you” are essential in today’s new “normal." Don't miss this opportunity to learn from a true innovator.

Learn how to maximize your identity and your brand

When I launched my book in 2017, I was privileged to work with Sarah Wilson on the publicity. She is a very talented PR advisor and together we had great success in promoting the book, me, and the work that we do at Simon Associates Management Consultants (SAMC). While I no longer work with Sarah, as she and her communications organization have expanded in scope and the world of PR has changed, it seemed timely to bring her onto our podcast. She has some great ideas about how authors and others can leverage influencers, social media and targeted events to build their identities and create better value for themselves and their customers. There are important lessons here for all of us. Listen in!

Listen now as Warren Whitlock teaches us how to capitalize on social marketing!

My book publicist Sarah Wilson suggested that I interview Warren Whitlock for an On The Brink podcast. I did, and it was a delight. Warren is a digital business development strategist and a mobile marketing maven. But he is also very interested in blockchain and the limitless opportunities this new technology offers. We spent our time together talking about the fast pace of change today and how you can keep up with it—and why you must. You must take a listen!

Listen now to Roger Dooley explain how neuromarketing can make your business soar!

Don't dare miss this podcast with Roger Dooley! It's full of great ideas about how to manage, market and make your business soar, all with the brain in mind. Roger is the author of "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing." He also writes his popular blog Neuromarketing. In our interview and in much of his writing, Roger bridges the gap between academics doing valuable research and business people who need practical, easy-to-implement ideas. We get that, don’t we!