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On The Brink Podcast by Andi Simon

 

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134: Roger Dooley—Eliminating "Friction" So Your Organization Can Dominate Its Industry

Posted by Andrea Simon on May 20, 2019 6:00:00 AM

 Roger Dooley explains how your business can run smoothly and more powerfully!

I brought Roger Dooley back to our podcast because he is publishing his next book, Friction: The Untapped Force that Can Be Your Most Powerful Advantagewhich might just be your next “must read." Think about it: In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion in productivity due to excess bureaucracy. Red tape and over-complicated licenses have enabled China’s GDP to exceed India’s by $82 trillion in just three decades. According to Roger, these statistics illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort or money in performing a task. There's so much we can learn from him...be sure to listen in!

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Topics: business change management, business culture, neuromarketing

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