On The Brink Podcast by Andi Simon

 

Podcast Blog

324: Jann Mirchandani—To Build A Great Presence Online You Must Begin With Your Website

Posted by Andrea Simon on Aug 8, 2022 6:00:00 AM

Hear how to make your website your best marketing tool

We're going to do three things today for my audience as you're listening in or watching. First, Jann Mirchandani will tell you about her own journey as a marketing maven. Then we're going to talk about what Google has done to change the way we search for what we want to buy or answers to what we want to know. For solutions to what you need, you start by asking Google. Have a physical ailment? You ask Dr. Google. Second, do you know why that is so important for your business and its image, identity, brand, presence and what you communicate in the marketplace? And third, what do you need to do to build a brand identity? How can you create the story you want for your business? If you have a company or want to start one, this is for you!

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Topics: Culture Change, social marketing, women in business, women entrepreneurs, social media, marketing your business

318: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy?

Posted by Andrea Simon on Jun 20, 2022 6:00:00 AM

Hear how gratitude can change your life and your business 

Michele Bailey and I had such a terrific interview discussing her own life’s journey and how to be a successful woman entrepreneur. She is the founder of The Blazing Group, a brand and culture agency born of her strategy-first approach to business, her flair for sharing stories, and her desire to enhance employee wellness while pursuing business goals. Now she has a new program to improve employee mentoring and wellness called My Big Idea® which accelerates business growth while addressing the challenges of balancing work and personal life. Listen in!

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Topics: women entrepreneurs, women leaders, human development, marketing your business

317: Steve Markman—Speaking Engagements Are Back. Build Your Business With Great Ones

Posted by Andrea Simon on Jun 13, 2022 6:00:00 AM

Hear how to transform your company by telling your story

Suppose you have a great company with fantastic talent. Could speaking become a critical part of your marketing and business development strategy? Perhaps your team could tell your story, explain and enhance the value of your solutions, through the speaker circuit. Although it was difficult to do in-person speaking during the last two years of the pandemic, those times are fading into the background (as we all hope they do) and speaking has emerged once again as a very vital and viable way to tell your story. And that is what speaking is all about — crafting and sharing the right stories to propel your business forward through the voices of your talented leadership. Listen to Steve Markman tell you how he helps businesses do just that. Enjoy.

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Topics: business growth strategies, marketing your business

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