Hear how strategy is the way to get to where you want to be!
As you know, we are Blue Ocean Strategists. As such, we love to talk with like-minded folks who help companies and their staff re-think their strategies, fill unmet needs and carve out unoccupied market space. That's why Rich Horwath is such a great guest today. One of the biggest challenges for companies is how to craft an appropriate strategy for today’s fast-changing times. Another is how to get the entire organization to embrace that strategy, live it and evaluate whether it's working. Both play into Rich's forte—helping people understand how to think strategically regardless of what type of strategy they have. Lots for you to learn and apply!