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On The Brink Podcast by Andi Simon

 

Podcast Blog

110: Christophe Morin—Capture, Convince And Close More Customer Sales

Posted by Andrea Simon on Dec 3, 2018 6:00:00 AM

 Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!  

I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrainis the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast!

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Topics: business model innovation, business innovation

107: Alex Vorobieff—How To Replace Chaos With Clarity By Realigning Your Business

Posted by Andrea Simon on Nov 12, 2018 6:00:00 AM

Listen now as Alex Vorobieff explains how to get unstuck and move your organization forward! 

Ever wonder why companies tend to become more frustrating over time for everyone? Are you overwhelmed by all the concepts and books out there to improve your company? Want to know which ones will actually work and generate a return on your time and money? You're not alone. In this wonderful podcast with Alex Vorobieff, founder of the magazine and podcast Confident ROI and author of "Transform Your Company," we focus on business improvement tools and how they help business leaders achieve the bottom line results they are looking for. 

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Topics: business model innovation, business change management

092: Mike Scott—Creating A Culture Of Accountability

Posted by Andrea Simon on Aug 13, 2018 6:00:00 AM

 Listen now as Mike Scott explains why accountability is so important to an organization's success!

One of the reasons I love our On The Brink podcasts is that they give me, and you, the opportunity to learn from thought leaders, CEOs and consultants who want to help you see, feel and think in new ways so you can actually soar. This often means taking a look at your company processes and determining if they need changing, something that my guest today, Mike Scott, specializes in. Mike's focus is accountability: why it matters and how it can really be the key to an organization's success. How do you help a person become more accountable? Mike tells us! 

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Topics: business leadership, business model innovation, business culture

091: Marton Ven—Applying Blockchain to Every Detail of the Food We Eat

Posted by Andrea Simon on Aug 6, 2018 6:00:00 AM

Listen now as Marton Ven talks about how blockchain is revolutionizing the food industry!

Wow, the future is coming fast! In this On The Brink podcast, Marton Ven and I talk about the growing, global use of blockchain to ensure that the food you are buying is the food you think you are buying. How? Through farm-to-table traceability technology. Marton is Chief Marketing Officer for TE-FOOD International in Germany which has become a world leader in the application of blockchain technology to the food industry. Grocery shopping will never be the same. Hear why.

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Topics: innovation, business model innovation, blockchain

090: Theresa Carrington—Transforming Impoverished Artisans Into Entrepreneurs

Posted by Andrea Simon on Jul 30, 2018 6:00:00 AM

 Listen now as Theresa Carrington shares how she helps shift artisans from poverty to prosperity!

Once in a while, I get to interview someone who is not only doing great things in the business world but also in the human world. That would be Theresa Carrington, founder of the non-profit Ten By Three (formerly The Blessing Basket Project), a social entrepreneurship program that is both profitable and a way out of poverty for thousands around the world. Ending poverty sustainably is something even the World Bank has not been able to solve, but Theresa is well on her way to doing just that. If you want to smile while hearing an amazing startup story, listen in.

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Topics: innovation, business model innovation, Entrepreneurs

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