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On The Brink Podcast by Andi Simon

 

Podcast Blog

225: Graham Boyd—Isn't It Time To See What We Are Ignoring?

Posted by Andrea Simon on Jul 23, 2020 6:00:00 AM

Hear how to transform yourself, your work, and our global challenges.

In this podcast, Graham Boyd and I talk about his passion for helping people see things in new ways. He asks big questions, like, Why is climate change not changing us and why aren’t we addressing it? Why has the coronavirus immobilized some countries and their leadership, particularly the U.S., when China knew what to do from its earlier experience with SARS1 and could have shown others how to respond quickly and effectively? What is it about us humans that keeps us from seeing ourselves in healthy ways so we can help each other thrive? Listen in!

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Topics: Igniting Change, business innovation, social change

209: Billy Bross—How To Capitalize On The Online Courses Gold Mine

Posted by Andrea Simon on Jun 15, 2020 6:00:00 AM

Learn how to market and grow your own online course!

I had the pleasure recently of interviewing Billy Bross, a business coach and consultant who specializes in marketing online courses. Billy helps people create and market online courses so they can share their great ideas with others — and earn a living doing it. A true entrepreneur, he left a promising career in the renewable energy industry to grow an online academy for home beer brewers. Other course creators started asking Billy for help, and he has now sold online courses in over 50 different niches, generating millions of dollars in revenue for his clients. During our podcast you will learn how he did it and how you might be able to as well. Enjoy.

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Topics: Entrepreneurs, business innovation, advisors for entrepreneurs

193: David Avrin—It’s Going to Get Worse, So You Better Get Better

Posted by Andrea Simon on Apr 23, 2020 6:00:00 AM

Hear how to adapt to today's massively disruptive changes

Whether you're ready for it or not, the epic disruption to the global economy is going to change everything you once thought was “the way we do things.” Now you are facing a totally new, uncertain future. What to do? Listen in to my conversation with David Avrin. David is an expert on the customer experience, and he and I will be talking about how that entire experience is undergoing a dramatic change. Who will be your customer tomorrow?, as I often ask at the beginning of my workshops. Now you will be asking the same question yourself. Listen and learn.

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Topics: business change management, business model innovation, business innovation

172: Gina Rubel—Do People Really See You The Way You Think They Do?

Posted by Andrea Simon on Jan 30, 2020 6:00:00 AM

Learn how to create positive messaging about your company!

In today’s podcast, I speak with attorney and PR expert Gina Rubel about how she successfully bridges these two arenas, law and public relations, and helps her clients do so as well. As the founder and CEO of Furia Rubel Communications, she helps lawyers craft better professional images and manage them effectively. As her website explains, "Gina didn’t discover legal communications and marketing — she just repositioned it for a new century." I urge to listen carefully to our conversation because this is relevant to you, regardless of your profession. Enjoy.

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Topics: women in business, women entrepreneurs, business innovation

170: Alicia Robb—Move Over, Men...Women Are Starting Businesses And Doing Exceptionally Well

Posted by Andrea Simon on Jan 23, 2020 6:00:00 AM

Hear how women-owned businesses are kicking it!

Today’s podcast is all about a topic that we here at SAMC are working on ourselves: how to help women create and grow their businesses. My conversation with Alicia Robb was wonderful. Alicia spent 12 years as a senior fellow (remotely) at the Kauffman Foundation in Kansas City studying entrepreneurship and women entrepreneurs. You can read some of her Google Scholars articles here. Of particular interest to me, and perhaps to you as well, is her work on minority-owned business performance and the impact of gender differences on business results. So can women start and run hugely successful businesses? You bet. Listen in, learn and pass it on.

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Topics: women in business, women entrepreneurs, business innovation

159: Jake Manthei—A Family Firm That Lives Blue Ocean Strategy®

Posted by Andrea Simon on Nov 4, 2019 6:00:00 AM

Hear how great things happen when you're willing to change!

Jake Manthei and his company, Aster Brands, was a client of ours when I led a Blue Ocean Strategy workshop for their manufacturers last year. These were very smart individuals who each knew it was time to find their Blue Ocean. They also knew they have to continue to innovate, find new ways to solve problems, and at times, pause and re-think “the way we do things.” We had a great time, and I learned a lot about how companies can listen to client needs, see unmet ones, and turn those ideas into real business opportunities, even without following a Blue Ocean Strategy process. It's all about learning how to listen differently. Now it's your turn...listen in!

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Topics: Blue Ocean Strategy, business innovation, family firm

156: Sam Radocchia—Your Bitcoin Pizza Is Ready: Hear How Blockchain Is Coming Soon To You

Posted by Andrea Simon on Oct 14, 2019 6:00:00 AM

Learn about the emerging technologies that are coming at us, fast!

Samantha Radocchia, or "Sam Rad" for short, is an entrepreneur, speaker, author, futurist and emerging tech advocate who combines the mindsets of an anthropologist and a technologistwhich is why I was so excited to have her join me on our podcast. Did you know that On The Brink With Andi Simon is ranked in the top 9 futurist podcasts for 2019? (You can read about it on LinkedIn.) This led us to ask, What is a futurist?, which led us to Sam Rad, a perfect guest for our program. Sam did a podcast with me back in 2018 on blockchain which was shared widely. In this podcast, we focus on her new book, "Bitcoin Pizza: A No-Bullshit Guide to Blockchain,"  as well as what has been happening with blockchain in the year since we last spoke. Don't miss it!

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Topics: women entrepreneurs, business innovation, blockchain, future trends

144: Ask Andi—How To Find Your Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jul 29, 2019 6:00:00 AM

Now that you know the basics, it's time to go visually exploring!

Last week, I shared with you my Ask Andi session, "How To Find Your Blue Ocean Strategy® Step 1," in which I explained how Blue Ocean Strategy shows you how to go after nonusers, carve out a new, unoccupied market space and make the competition irrelevant. "OK," you may be saying, "what do I do next? I've done my strategic canvas but where do I go from there?" Now that you've started to see, feel and think in new ways about your business (visual awakening), you're ready to go visually exploring, which is a very exciting part of the Blue Ocean methodology. Here we go!

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Topics: Blue Ocean Strategy, business change, business innovation

143: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1

Posted by Andrea Simon on Jul 22, 2019 6:00:00 AM

Ready to find your Blue Ocean Strategy and soar? Listen in! 

Tired of competing against all those "others" that you've been benchmarking yourself against for years, without much benefit? Are you ready to carve out a new market space and make the competition irrelevant? It might be time for you to find your Blue Ocean Strategy, the amazingly successful methodology that helps you see, feel and think in new ways about your business in these rapidly-changing times. In this "Ask Andi" podcast, I'll take you through the initial steps of a Blue Ocean Strategy so you can learn how to apply it to your own business. Listen in and learn!

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Topics: Blue Ocean Strategy, business change, business innovation

130: Michael Davis—Cybersecurity: Pushing Defenders Ahead of Attackers

Posted by Andrea Simon on Apr 22, 2019 6:00:00 AM

Michael Davis explains why cybersecurity is more urgent than ever!

Are you a small business and think cybersecurity is really not a concern for you? The hackers are going to go after the big guys: banks, insurance companies, large retailers, not you. Right? Wrong. Listen in as Michael Davis takes us through the swift evolution of cybercrime and the urgent need for all businesses to stop the attackers before they attack you. You literally can't afford to miss this podcast, it's that important. Listen, learn and share. And be careful out there.

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Topics: Igniting Change, business innovation

125: Jared Tate—Creating DigiByte, Cryptocurrency With the Best Speed, Ease and Security

Posted by Andrea Simon on Mar 19, 2019 6:00:00 AM

Jared Tate shares how he is powerfully disrupting currency with blockchain!

You might just be a real fan of Jared Tate. So many in the DigiByte (DGB) world are. Jared founded DigiBYte in 2013, then the next year, launched DGB's genesis block to create a better cryptocurrency. Recognizing that blockchain is the wave of the future (or more accurately, the tsunami), disrupting all kinds of markets and creating new ones, we did a podcast with Jared in June 2018. So much has happened since then that we did another one just now, and Jared was terrific, again. Clearly, blockchain and cryptocurrency are two phenomena you should be watching carefully, and listening to our podcast with Jared is an important step in that direction.

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Topics: business innovation, business leadership, blockchain

113: Ram Iyer—Overcoming The "Silent Killers of Success"

Posted by Andrea Simon on Jan 7, 2019 6:00:00 AM

    Listen now as Ram Iyer explains how business success requires “business thinking”!  

Ram Iyer is the Founder and CEO of the Business Thinking Institute which focuses on helping people of all stripes become more successful in business: owners, entrepreneurs, executives, freelancers, employees and techies like himself. In this podcast, we dig into how people see what they want to see and not what is really happening all around them. Ram's main message is that what matters is how people develop “business thinking.” Want to succeed? Take a listen!

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Topics: business model innovation, business innovation

112: Andy Gole—How To Turn Your Salespeople Into Sales Heroes

Posted by Andrea Simon on Dec 17, 2018 6:00:00 AM

  Listen now as Andy Gole explains how to give your sales team a winning competitive edge!  

Are your salespeople seeing the results you are expecting from them? Did you provide excellent training, but no results? Are they having intelligent conversations with their clients or potential clients...or not? Perhaps they need a dose of Andy Gole and his Urgency Based Selling® (UBS). That’s what Andy and I are talking about in our podcast today. Listen in and see your sales soar!

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Topics: business innovation, business leadership

110: Christophe Morin—Capture, Convince And Close More Customer Sales

Posted by Andrea Simon on Dec 3, 2018 6:00:00 AM

 Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!  

I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrainis the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast!

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Topics: business model innovation, business innovation

106: Sam Radocchia—Ready To Trust Blockchain With Everything From Your Food To Your Taxes?

Posted by Andrea Simon on Nov 8, 2018 6:00:00 AM

Listen now as Sam Radocchia talks about the great things blockchain is capable of! 

Sam (Samantha) Radocchia and I are both big fans of the new technologies that are emerging, particularly blockchain, the Internet of Things and Artificial Intelligence. In our podcast, we dig deeply into how these influential innovations are taking hold far more quickly than observers had anticipated. Why? Because individually and combined, they are major transformations of how we do things today. Feeling left behind? No need! Listen in and you'll quickly be in the loop.

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Topics: women entrepreneurs, business innovation, blockchain

105: Steve Smith—What Emerging Leaders Need To Be Effective In Today's Workplace

Posted by Andrea Simon on Nov 5, 2018 6:00:00 AM

 Listen now as Steve Smith talks about how leaders must adapt to changing times! 

Have you noticed? Leadership is changing—a lot—which is causing emerging leaders to wonder what skills they'll need to be effective in today's culturally diverse, technologically supercharged workplace. If you're wondering too, you'll love today's podcast with Steve Smith, President and Founder of GrowthSource Coaching. Steve and I speak about the shift from a hierarchical, top-down leadership style to a more collaborative, team-building, results-focused one. Don't miss it!

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Topics: business change management, business innovation, business leadership

102: Deepa Prahalad—Converting Observation Into Innovations

Posted by Andrea Simon on Oct 18, 2018 6:00:00 AM

 Listen now as Deepa Prahalad shows us how to solve complex problems innovatively!

We had the pleasure of meeting Deepa Prahalad through a chance meeting in Healdsburg, CA. Were we lucky! Not only is Deepa an internationally acclaimed consultant, innovation leader and design strategist, she co-authored the book "Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business," acclaimed by Fast Company in 2010 as one of the Best Design Books of the Year. Deepa really understands something that is very important to usnamely, how to convert observation into innovations. Design strategy is just that: a way to see things with fresh eyes. Now you understand why Deepa is right up our ally. Take a listen! 

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Topics: innovation, women in business, business innovation

094: Matt Miller: Is Each Conversation a Possible Moment for You to Find Your Destiny?

Posted by Andrea Simon on Aug 27, 2018 6:00:00 AM

 Listen now as Matt Miller talks about his "a-ha" moment!

In this podcast, I have the pleasure of sharing with you Matt Miller: entrepreneur, imaginative problem solver, creative innovator. You'll be amazed at what he “saw” and how he converted his observations into terrific innovations—and you know how much we like to share these kinds of stories. After nine years in the Air Force as a pilot, Mike shifted to the medical device and advertising industries. But, he always wanted to be his own boss. Wait 'til you hear how he did it!

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Topics: Blue Ocean, Entrepreneurs, Start-up Companies, Blue Ocean Strategy, business innovation

086: Nigel Parker—How To Turn A Great Idea Into A Successful Business

Posted by Andrea Simon on Jul 16, 2018 6:00:00 AM

 Listen now as Nigel Parker teaches us how to move from concept to creating a business!

What's the secret to business success? Identifying a need, then coming up with an innovative solution that answers that need (that no one else has thought of yet). That's exactly what my guest today, Nigel Parker, did. Nigel's cousin Colleen, a neonatal nurse, realized that there was a way to heal bed sores by circulating air over the wounds. Nigel used his engineering background to found RashEndZ™ Inc., the maker of REZair™, a brand of skin aeration devices for incontinent garments that maintain optimum skin health. If you're an entrepreneur with a great idea you want to get off the ground, don't miss this chance to learn from someone who's done it! Enjoy.

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Topics: Entrepreneurs, Start-up Companies, business innovation, technological innovation

084: Jared Tate—The Genius Behind DigiByte Blockchain

Posted by Andrea Simon on Jun 25, 2018 6:00:00 AM

 Listen now as Jared Tate fills us in on DigiByte, the blockchain juggernaut!

Are you ready for your world to be disrupted? Hang on tight because it's going to be. Blockchain is quickly infiltrating every kind of human interaction, from banking to real estate to healthcare to just about anything you can think of. My guest today is Jared Tate, founder and creator of DigiByte, the world's longest, fastest and most secure UTXO blockchain. Jared has been called a long-term visionary and technological genius, and after spending just 45 minutes with him, I agree. Blockchain is the future that we all need to know about, and this is a great place to start.

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Topics: business change, digital transformation, business innovation, blockchain, technological innovation

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