Now that you know the basics, it's time to go visually exploring!
Last week, I shared with you my Ask Andi session, "How To Find Your Blue Ocean Strategy® Step 1," in which I explained how Blue Ocean Strategy shows you how to go after nonusers, carve out a new, unoccupied market space and make the competition irrelevant. "OK," you may be saying, "what do I do next? I've done my strategic canvas but where do I go from there?" Now that you've started to see, feel and think in new ways about your business (visual awakening), you're ready to go visually exploring, which is a very exciting part of the Blue Ocean methodology. Here we go!