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On The Brink Podcast by Andi Simon

 

Podcast Blog

110: Christophe Morin—Capture, Convince And Close More Customer Sales

Posted by Andrea Simon on Dec 3, 2018 6:00:00 AM

 Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!  

I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrainis the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast!

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Topics: business model innovation, business innovation

106: Sam Radocchia—Ready To Trust Blockchain With Everything From Your Food To Your Taxes?

Posted by Andrea Simon on Nov 8, 2018 6:00:00 AM

Listen now as Sam Radocchia talks about the great things blockchain is capable of! 

Sam (Samantha) Radocchia and I are both big fans of the new technologies that are emerging, particularly blockchain, the Internet of Things and Artificial Intelligence. In our podcast, we dig deeply into how these influential innovations are taking hold far more quickly than observers had anticipated. Why? Because individually and combined, they are major transformations of how we do things today. Feeling left behind? No need! Listen in and you'll quickly be in the loop.

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Topics: blockchain, women entrepreneurs, business innovation

105: Steve Smith—What Emerging Leaders Need To Be Effective In Today's Workplace

Posted by Andrea Simon on Nov 5, 2018 6:00:00 AM

 Listen now as Steve Smith talks about how leaders must adapt to changing times! 

Have you noticed? Leadership is changing—a lot—which is causing emerging leaders to wonder what skills they'll need to be effective in today's culturally diverse, technologically supercharged workplace. If you're wondering too, you'll love today's podcast with Steve Smith, President and Founder of GrowthSource Coaching. Steve and I speak about the shift from a hierarchical, top-down leadership style to a more collaborative, team-building, results-focused one. Don't miss it!

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Topics: business leadership, business innovation, business change management

102: Deepa Prahalad—Converting Observation Into Innovations

Posted by Andrea Simon on Oct 18, 2018 6:00:00 AM

 Listen now as Deepa Prahalad shows us how to solve complex problems innovatively!

We had the pleasure of meeting Deepa Prahalad through a chance meeting in Healdsburg, CA. Were we lucky! Not only is Deepa an internationally acclaimed consultant, innovation leader and design strategist, she co-authored the book "Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business," acclaimed by Fast Company in 2010 as one of the Best Design Books of the Year. Deepa really understands something that is very important to usnamely, how to convert observation into innovations. Design strategy is just that: a way to see things with fresh eyes. Now you understand why Deepa is right up our ally. Take a listen! 

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Topics: innovation, women in business, business innovation

094: Matt Miller: Is Each Conversation a Possible Moment for You to Find Your Destiny?

Posted by Andrea Simon on Aug 27, 2018 6:00:00 AM

 Listen now as Matt Miller talks about his "a-ha" moment!

In this podcast, I have the pleasure of sharing with you Matt Miller: entrepreneur, imaginative problem solver, creative innovator. You'll be amazed at what he “saw” and how he converted his observations into terrific innovations—and you know how much we like to share these kinds of stories. After nine years in the Air Force as a pilot, Mike shifted to the medical device and advertising industries. But, he always wanted to be his own boss. Wait 'til you hear how he did it!

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Topics: Blue Ocean, Blue Ocean Strategy, Entrepreneurs, Start-up Companies, business innovation

086: Nigel Parker—How To Turn A Great Idea Into A Successful Business

Posted by Andrea Simon on Jul 16, 2018 6:00:00 AM

 Listen now as Nigel Parker teaches us how to move from concept to creating a business!

What's the secret to business success? Identifying a need, then coming up with an innovative solution that answers that need (that no one else has thought of yet). That's exactly what my guest today, Nigel Parker, did. Nigel's cousin Colleen, a neonatal nurse, realized that there was a way to heal bed sores by circulating air over the wounds. Nigel used his engineering background to found RashEndZ™ Inc., the maker of REZair™, a brand of skin aeration devices for incontinent garments that maintain optimum skin health. If you're an entrepreneur with a great idea you want to get off the ground, don't miss this chance to learn from someone who's done it! Enjoy.

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Topics: technological innovation, business innovation, Entrepreneurs, Start-up Companies

084: Jared Tate—The Genius Behind DigiByte Blockchain

Posted by Andrea Simon on Jun 25, 2018 6:00:00 AM

 Listen now as Jared Tate fills us in on DigiByte, the blockchain juggernaut!

Are you ready for your world to be disrupted? Hang on tight because it's going to be. Blockchain is quickly infiltrating every kind of human interaction, from banking to real estate to healthcare to just about anything you can think of. My guest today is Jared Tate, founder and creator of DigiByte, the world's longest, fastest and most secure UTXO blockchain. Jared has been called a long-term visionary and technological genius, and after spending just 45 minutes with him, I agree. Blockchain is the future that we all need to know about, and this is a great place to start.

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Topics: blockchain, technological innovation, business innovation, digital transformation, business change

080: Ask Andi—Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jun 1, 2018 6:00:00 AM

 Listen now to my podcast about how to go visually exploring! 

Recently, I did an Ask Andi session on Blue Ocean Strategy Part 1, and I've gotten wonderful feedback on it. People want to know, what do they do next? They've done their strategic canvas but where do they go from there? Once you have a visual awakening, you're ready to go visually exploring, which is a very exciting part of the Blue Ocean Strategy methodology. Here's how.

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Topics: business change, Blue Ocean Strategy, business innovation

076: Barbara Walters—Your Employees Did What?

Posted by Andrea Simon on May 7, 2018 6:00:00 AM

 Listen now as Barbara Walters explains how to create a culture of respect and inclusion

In our interview with Barbara Walters, President of The HR Advantagewe dig deep into the changes CEOs are facing as organizations must rapidly adapt to today's new business environment. As Barbara tells us, she started out in the male-dominated corporate America of the 1990s. Thankfully, times have changed since then. Or have they? As a highly-experienced HR executive and senior recruitment professional, Barbara has quite a story to tell. Don't miss it!

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Topics: business innovation, business change, Change Management, business leadership, business strategy

075: Ask Andi—Blue Ocean Strategy® Step 1

Posted by Andrea Simon on May 4, 2018 6:00:00 AM

 Listen now to my podcast about how to find your Blue Ocean Strategy! 

Today, I want to talk about Blue Ocean Strategy, the methodology and book created by Renée Mauborgne and W. Chan Kim. This year they launched a new book called “Blue Ocean Shift,” an excellent 2nd version of the Blue Ocean Strategy approach to help you see, feel and think in new ways about your business in these rapidly-changing times. And so it seems very timely for me to go through the steps of a Blue Ocean Strategy with you so you can learn how to apply it to your own business, whether it's doing well or not so well and you’re wondering what's coming next.

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Topics: business change, Blue Ocean Strategy, business innovation

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