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On The Brink Podcast by Andi Simon

 

Podcast Blog

209: Billy Bross—How To Capitalize On The Online Courses Gold Mine

Posted by Andrea Simon on Jun 15, 2020 6:00:00 AM

Learn how to market and grow your own online course!

I had the pleasure recently of interviewing Billy Bross, a business coach and consultant who specializes in marketing online courses. Billy helps people create and market online courses so they can share their great ideas with others — and earn a living doing it. A true entrepreneur, he left a promising career in the renewable energy industry to grow an online academy for home beer brewers. Other course creators started asking Billy for help, and he has now sold online courses in over 50 different niches, generating millions of dollars in revenue for his clients. During our podcast you will learn how he did it and how you might be able to as well. Enjoy.

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Topics: Entrepreneurs, business innovation, advisors for entrepreneurs

193: David Avrin—It’s Going to Get Worse, So You Better Get Better

Posted by Andrea Simon on Apr 23, 2020 6:00:00 AM

Hear how to adapt to today's massively disruptive changes

Whether you're ready for it or not, the epic disruption to the global economy is going to change everything you once thought was “the way we do things.” Now you are facing a totally new, uncertain future. What to do? Listen in to my conversation with David Avrin. David is an expert on the customer experience, and he and I will be talking about how that entire experience is undergoing a dramatic change. Who will be your customer tomorrow?, as I often ask at the beginning of my workshops. Now you will be asking the same question yourself. Listen and learn.

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Topics: business change management, business model innovation, business innovation

172: Gina Rubel—Do People Really See You The Way You Think They Do?

Posted by Andrea Simon on Jan 30, 2020 6:00:00 AM

Learn how to create positive messaging about your company!

In today’s podcast, I speak with attorney and PR expert Gina Rubel about how she successfully bridges these two arenas, law and public relations, and helps her clients do so as well. As the founder and CEO of Furia Rubel Communications, she helps lawyers craft better professional images and manage them effectively. As her website explains, "Gina didn’t discover legal communications and marketing — she just repositioned it for a new century." I urge to listen carefully to our conversation because this is relevant to you, regardless of your profession. Enjoy.

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Topics: women in business, women entrepreneurs, business innovation

170: Alicia Robb—Move Over, Men...Women Are Starting Businesses And Doing Exceptionally Well

Posted by Andrea Simon on Jan 23, 2020 6:00:00 AM

Hear how women-owned businesses are kicking it!

Today’s podcast is all about a topic that we here at SAMC are working on ourselves: how to help women create and grow their businesses. My conversation with Alicia Robb was wonderful. Alicia spent 12 years as a senior fellow (remotely) at the Kauffman Foundation in Kansas City studying entrepreneurship and women entrepreneurs. You can read some of her Google Scholars articles here. Of particular interest to me, and perhaps to you as well, is her work on minority-owned business performance and the impact of gender differences on business results. So can women start and run hugely successful businesses? You bet. Listen in, learn and pass it on.

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Topics: women in business, women entrepreneurs, business innovation

159: Jake Manthei—A Family Firm That Lives Blue Ocean Strategy®

Posted by Andrea Simon on Nov 4, 2019 6:00:00 AM

Hear how great things happen when you're willing to change!

Jake Manthei and his company, Aster Brands, was a client of ours when I led a Blue Ocean Strategy workshop for their manufacturers last year. These were very smart individuals who each knew it was time to find their Blue Ocean. They also knew they have to continue to innovate, find new ways to solve problems, and at times, pause and re-think “the way we do things.” We had a great time, and I learned a lot about how companies can listen to client needs, see unmet ones, and turn those ideas into real business opportunities, even without following a Blue Ocean Strategy process. It's all about learning how to listen differently. Now it's your turn...listen in!

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Topics: Blue Ocean Strategy, business innovation, family firm

156: Sam Radocchia—Your Bitcoin Pizza Is Ready: Hear How Blockchain Is Coming Soon To You

Posted by Andrea Simon on Oct 14, 2019 6:00:00 AM

Learn about the emerging technologies that are coming at us, fast!

Samantha Radocchia, or "Sam Rad" for short, is an entrepreneur, speaker, author, futurist and emerging tech advocate who combines the mindsets of an anthropologist and a technologistwhich is why I was so excited to have her join me on our podcast. Did you know that On The Brink With Andi Simon is ranked in the top 9 futurist podcasts for 2019? (You can read about it on LinkedIn.) This led us to ask, What is a futurist?, which led us to Sam Rad, a perfect guest for our program. Sam did a podcast with me back in 2018 on blockchain which was shared widely. In this podcast, we focus on her new book, "Bitcoin Pizza: A No-Bullshit Guide to Blockchain,"  as well as what has been happening with blockchain in the year since we last spoke. Don't miss it!

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Topics: women entrepreneurs, business innovation, blockchain, future trends

144: Ask Andi—How To Find Your Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jul 29, 2019 6:00:00 AM

Now that you know the basics, it's time to go visually exploring!

Last week, I shared with you my Ask Andi session, "How To Find Your Blue Ocean Strategy® Step 1," in which I explained how Blue Ocean Strategy shows you how to go after nonusers, carve out a new, unoccupied market space and make the competition irrelevant. "OK," you may be saying, "what do I do next? I've done my strategic canvas but where do I go from there?" Now that you've started to see, feel and think in new ways about your business (visual awakening), you're ready to go visually exploring, which is a very exciting part of the Blue Ocean methodology. Here we go!

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Topics: Blue Ocean Strategy, business change, business innovation

143: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1

Posted by Andrea Simon on Jul 22, 2019 6:00:00 AM

Ready to find your Blue Ocean Strategy and soar? Listen in! 

Tired of competing against all those "others" that you've been benchmarking yourself against for years, without much benefit? Are you ready to carve out a new market space and make the competition irrelevant? It might be time for you to find your Blue Ocean Strategy, the amazingly successful methodology that helps you see, feel and think in new ways about your business in these rapidly-changing times. In this "Ask Andi" podcast, I'll take you through the initial steps of a Blue Ocean Strategy so you can learn how to apply it to your own business. Listen in and learn!

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Topics: Blue Ocean Strategy, business change, business innovation

130: Michael Davis—Cybersecurity: Pushing Defenders Ahead of Attackers

Posted by Andrea Simon on Apr 22, 2019 6:00:00 AM

Michael Davis explains why cybersecurity is more urgent than ever!

Are you a small business and think cybersecurity is really not a concern for you? The hackers are going to go after the big guys: banks, insurance companies, large retailers, not you. Right? Wrong. Listen in as Michael Davis takes us through the swift evolution of cybercrime and the urgent need for all businesses to stop the attackers before they attack you. You literally can't afford to miss this podcast, it's that important. Listen, learn and share. And be careful out there.

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Topics: Igniting Change, business innovation

125: Jared Tate—Creating DigiByte, Cryptocurrency With the Best Speed, Ease and Security

Posted by Andrea Simon on Mar 19, 2019 6:00:00 AM

Jared Tate shares how he is powerfully disrupting currency with blockchain!

You might just be a real fan of Jared Tate. So many in the DigiByte (DGB) world are. Jared founded DigiBYte in 2013, then the next year, launched DGB's genesis block to create a better cryptocurrency. Recognizing that blockchain is the wave of the future (or more accurately, the tsunami), disrupting all kinds of markets and creating new ones, we did a podcast with Jared in June 2018. So much has happened since then that we did another one just now, and Jared was terrific, again. Clearly, blockchain and cryptocurrency are two phenomena you should be watching carefully, and listening to our podcast with Jared is an important step in that direction.

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Topics: business innovation, business leadership, blockchain

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