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On The Brink Podcast by Andi Simon


Podcast Blog

298: Brian Gladden—Can You Be A Value Innovator Inspiring New Markets

Posted by Andrea Simon on Jan 17, 2022 6:00:00 AM

Hear how Blue Ocean Strategy helps you own your market!

In this podcast, Brian Gladden and I go digging into the whys and hows of creating Blue Ocean Strategies®. Brian is a trained Blue Ocean Strategist who helps businesses find unmet customer needs and create uncontested market space by using the tools and methods of Blue Ocean thinking. After conducting 500 workshops and dozens of client engagements, I know the thinking of a Blue Ocean Strategist quite well, and Brian is certainly one of us. He just loves the methodology and objectives behind BOS, as do I. It really works! To learn how to do it, listen in. 

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Topics: Blue Ocean Strategy, Blue Ocean Strategy Expert

176: Michael Olenick—What You Need To Know About Blue Ocean Strategy®

Posted by Andrea Simon on Feb 13, 2020 6:00:00 AM

Learn how to go where the competition isn't!

For over a decade, Michael Olenick and I have worked together on Blue Ocean Strategy. Now, Michael is going to lead our Europe and the Middle East division. We have been getting a growing number of inquiries from all over the globe for Blue Ocean Strategy work, and Michael has been helping us guide these companies. It is now time for us to team up together and see how to help businesses everywhere discover the great value of seeing things through a Blue Ocean lens. We are thrilled to welcome Michael to our team here at SAMC, and to share with you our recent conversation. If you want to really understand how to grow and prosper, take a listen.

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Topics: Blue Ocean Strategy, business growth strategy, Blue Ocean Strategy Expert

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