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On The Brink Podcast by Andi Simon

 

Podcast Blog

179: Clarissa Silva—Ready To Find Love In A Whole New Way?

Posted by Andrea Simon on Feb 24, 2020 6:00:00 AM

Learn how you can really, really find your soul mate!  

This is a podcast that everyone should pay attention to. Our guest is Clarissa Silva, the founder of Your Happiness Hypothesis (H20) Method. Based on an algorithm she created, this "first-ever disruptive relationship technique" helps people find their significant other, husband, wife, partner, through a methodology that really works. After trying e-Harmony and all the other dating apps, she took the traditional psychological and behavioral science models and re-engineered them to be 10 times more effective. And guess what? She met her husband! If you're like me, you'll find our conversation fascinating, and possibly, even the gateway to love and happiness. 

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Topics: Blue Ocean Strategy, busines model innovation

177: Ryan Cornell—Redefining A Business Model In A Powerful New Way

Posted by Andrea Simon on Feb 17, 2020 6:00:00 AM

Hear how fresh thinking can revolutionize an industry!

In case you haven't noticed, the world has become flat. In all kinds of ways, people are now connected across the globe, with significant and exciting implications. Ryan Cornell saw an opportunity to help companies, entrepreneurs, freelancers and even himself see this flat world with a fresh perspective. This led him to create RemoteProfessionals.com to help employers find trained, skilled staff abroad, particularly in the Philipines. In our podcast, Ryan and I will share how he started his company to help people in the US, the UK and Canada find excellent, English-speaking, "Americanized" workers in the Philipines. Listen in, I guarantee you'll learn a lot!

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Topics: Blue Ocean Strategy, busines model innovation

176: Michael Olenick—What You Need To Know About Blue Ocean Strategy®

Posted by Andrea Simon on Feb 13, 2020 6:00:00 AM

Learn how to go where the competition isn't!

For over a decade, Michael Olenick and I have worked together on Blue Ocean Strategy. Now, Michael is going to lead our Europe and the Middle East division. We have been getting a growing number of inquiries from all over the globe for Blue Ocean Strategy work, and Michael has been helping us guide these companies. It is now time for us to team up together and see how to help businesses everywhere discover the great value of seeing things through a Blue Ocean lens. We are thrilled to welcome Michael to our team here at SAMC, and to share with you our recent conversation. If you want to really understand how to grow and prosper, take a listen.

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Topics: Blue Ocean Strategy, business growth strategy, Blue Ocean Strategy Expert

168: Amanda Zuckerman—How To Turn A Big Idea Into A Huge Blue Ocean Success!

Posted by Andrea Simon on Jan 16, 2020 6:00:00 AM

Hear how if you can dream it, you can do it!

We met Amanda Zuckerman when she spoke at the HER Summit (Helping Entrepreneurs Rise) at Washington University this past October. Amanda is a Wash U alumna who saw an unmet need and turned it into a great business, dormify.com, that has opened an entirely new market space—very Blue Ocean style. Named one of Forbes 30 Under 30 in 2018, Amanda is a perfect example of how you, yes you, can come up with a new way to fulfill an unmet need, turn that idea into a company, and watch it take off. Want to learn how she did it? Listen in, she tells us! Enjoy.

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Topics: Blue Ocean Strategy, women in business, women entrepreneurs

166: Brit Arthur—Changing An Entire Industry, One Swimsuit At A Time

Posted by Andrea Simon on Jan 9, 2020 6:00:00 AM

Hear how this entrepreneur brilliantly capitalized on unmet needs!

Brit Arthur is one of those creative women who sees a problem and just wants to solve it. Who says women aren’t as ingenious as men? They haven’t met Brit. Back when she was in school at Pratt Institute studying fashionwear, she saw a problem. She hated the way bathing suits were made and how they fit women’s bodies. Designers were making things that all looked the same. Fabrics and fit were compromised to keep costs down. What do you do when you're a talented, young, inspired visionary? You do better, much better! Wait til you hear Brit's phenomenal story.

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Topics: Blue Ocean Strategy, women in business, women entrepreneurs

165: Rich Horwath—Be Strategic Or Be Gone

Posted by Andrea Simon on Jan 6, 2020 6:00:00 AM

Hear how strategy is the way to get to where you want to be!

As you know, we are Blue Ocean Strategists. As such, we love to talk with like-minded folks who help companies and their staff re-think their strategies, fill unmet needs and carve out unoccupied market space. That's why Rich Horwath is such a great guest today. One of the biggest challenges for companies is how to craft an appropriate strategy for today’s fast-changing times. Another is how to get the entire organization to embrace that strategy, live it and evaluate whether it's working. Both play into Rich's forte—helping people understand how to think strategically regardless of what type of strategy they have. Lots for you to learn and apply!

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Topics: Blue Ocean Strategy, business strategy

159: Jake Manthei—A Family Firm That Lives Blue Ocean Strategy®

Posted by Andrea Simon on Nov 4, 2019 6:00:00 AM

Hear how great things happen when you're willing to change!

Jake Manthei and his company, Aster Brands, was a client of ours when I led a Blue Ocean Strategy workshop for their manufacturers last year. These were very smart individuals who each knew it was time to find their Blue Ocean. They also knew they have to continue to innovate, find new ways to solve problems, and at times, pause and re-think “the way we do things.” We had a great time, and I learned a lot about how companies can listen to client needs, see unmet ones, and turn those ideas into real business opportunities, even without following a Blue Ocean Strategy process. It's all about learning how to listen differently. Now it's your turn...listen in!

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Topics: Blue Ocean Strategy, business innovation, family firm

144: Ask Andi—How To Find Your Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jul 29, 2019 6:00:00 AM

Now that you know the basics, it's time to go visually exploring!

Last week, I shared with you my Ask Andi session, "How To Find Your Blue Ocean Strategy® Step 1," in which I explained how Blue Ocean Strategy shows you how to go after nonusers, carve out a new, unoccupied market space and make the competition irrelevant. "OK," you may be saying, "what do I do next? I've done my strategic canvas but where do I go from there?" Now that you've started to see, feel and think in new ways about your business (visual awakening), you're ready to go visually exploring, which is a very exciting part of the Blue Ocean methodology. Here we go!

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Topics: Blue Ocean Strategy, business change, business innovation

143: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1

Posted by Andrea Simon on Jul 22, 2019 6:00:00 AM

Ready to find your Blue Ocean Strategy and soar? Listen in! 

Tired of competing against all those "others" that you've been benchmarking yourself against for years, without much benefit? Are you ready to carve out a new market space and make the competition irrelevant? It might be time for you to find your Blue Ocean Strategy, the amazingly successful methodology that helps you see, feel and think in new ways about your business in these rapidly-changing times. In this "Ask Andi" podcast, I'll take you through the initial steps of a Blue Ocean Strategy so you can learn how to apply it to your own business. Listen in and learn!

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Topics: Blue Ocean Strategy, business change, business innovation

137: Dusty Rubeck—How Blue Ocean Strategy® Transformed An Organization

Posted by Andrea Simon on Jun 10, 2019 6:00:00 AM

Dusty Rubeck tells us how to bring about innovative culture change!

How do you transform an old, established organization? How do you give it new purpose and change the way people get their jobs done? While that is what we do for clients, Dusty Rubeck showed us some fresh ways to move an organization in new directions. Dusty and I met at a Vistage meeting where I was speaking. He reminded me that he had heard me once before and had adopted a Blue Ocean Strategy approach to change himself and his organization. It seemed appropriate for us to dig further into what he had done and how he had done it. Enjoy!

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Topics: Culture Change, Blue Ocean Strategy

129: Maria Gallo—DelVal University Is Now Soaring Thanks To Blue Ocean Strategy®

Posted by Andrea Simon on Apr 9, 2019 7:40:00 PM

 Hear how Maria Gallo and her team took an innovative approach that paid off, big time!

Dr. Maria Gallo is a very special interviewee for our podcast. She is president of Delaware Valley UniversityDelVal to many of usin Bucks County, PA, north of Philadelphia. For much of 2018, we worked with DelVal on their Blue Ocean Strategy and are thrilled at the terrific successes they're seeing. Realizing that the demographics of students is changing, fast, Maria and her team knew DelVal needed a new strategy. What did they do? They set about finding their Blue Ocean Strategy and innovatively fulfilling today's students' unmet needs. Is it working? Like gangbusters. Take a listen. Might the lessons learned apply to your organization or business?

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Topics: Blue Ocean Strategy, Higher Education

094: Matt Miller: Is Each Conversation a Possible Moment for You to Find Your Destiny?

Posted by Andrea Simon on Aug 27, 2018 6:00:00 AM

 Listen now as Matt Miller talks about his "a-ha" moment!

In this podcast, I have the pleasure of sharing with you Matt Miller: entrepreneur, imaginative problem solver, creative innovator. You'll be amazed at what he “saw” and how he converted his observations into terrific innovations—and you know how much we like to share these kinds of stories. After nine years in the Air Force as a pilot, Mike shifted to the medical device and advertising industries. But, he always wanted to be his own boss. Wait 'til you hear how he did it!

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Topics: Blue Ocean, Entrepreneurs, Start-up Companies, Blue Ocean Strategy, business innovation

080: Ask Andi—Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jun 1, 2018 6:00:00 AM

 Listen now to my podcast about how to go visually exploring! 

Recently, I did an Ask Andi session on Blue Ocean Strategy Part 1, and I've gotten wonderful feedback on it. People want to know, what do they do next? They've done their strategic canvas but where do they go from there? Once you have a visual awakening, you're ready to go visually exploring, which is a very exciting part of the Blue Ocean Strategy methodology. Here's how.

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Topics: Blue Ocean Strategy, business change, business innovation

075: Ask Andi—Blue Ocean Strategy® Step 1

Posted by Andrea Simon on May 4, 2018 6:00:00 AM

 Listen now to my podcast about how to find your Blue Ocean Strategy! 

Today, I want to talk about Blue Ocean Strategy, the methodology and book created by Renée Mauborgne and W. Chan Kim. This year they launched a new book called “Blue Ocean Shift,” an excellent 2nd version of the Blue Ocean Strategy approach to help you see, feel and think in new ways about your business in these rapidly-changing times. And so it seems very timely for me to go through the steps of a Blue Ocean Strategy with you so you can learn how to apply it to your own business, whether it's doing well or not so well and you’re wondering what's coming next.

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Topics: Blue Ocean Strategy, business change, business innovation

044: Ask Andi series—3 Companies That Saw A Blue Ocean Possibility

Posted by Andrea Simon on Dec 1, 2017 6:00:00 AM

 Listen now to my podcast about seeing the opportunities that all around you! 

I get so excited when I get questions from the field from folks who want to know what we do as anthropologists and what is this Blue Ocean Strategy® stuff and how we help companies change, because that's what we do. We're corporate anthropologists and we work with organizations that need or want to change. (And I can tell you, by and large, they don't want to change.) To illustrate, I share three stories of clients of ours who, after one of our change workshops, all had wonderful "a-ha" moments where they were able to see something that was right in front of them and make changes to take their businesses to new heights. Listen in!

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Topics: Corporate Anthropology, Blue Ocean Strategy, business growth strategies

024: Jason Middleton—A Conversation About our Changing Cultural Landscape

Posted by Andrea Simon on Sep 11, 2017 6:00:00 AM

 


Listen now to Jason Middleton's talk about the future of work!

I have been interviewed a bunch of times by Jason Middleton. This was my turn to interview him. And what a great time we had! Listen in to what Jason sees as the future of work. Since his radio show, Techonomics on KGO 810 in San Francisco, is located in the center of Silicon Valley, he has a bird's eye view of the trends that are coming soon to a workplace near you.

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Topics: Innovation Games, Corporate Anthropology, Blue Ocean Strategy, Corporate Culture

004: Seeing, Feeling and Thinking About Colleges In A Whole New Way With Ken Hoyt

Posted by Andrea Simon on Jun 26, 2017 6:03:00 AM

 


As the founding principal of The Higher Education Practice, Dr. Kenneth L. Hoyt is in the midst of a distinguished 30-year higher education career. He has served as president of Centenary University in Hackettstown, New Jersey, president of The Ohio Foundation of Independent Colleges, Inc. (OFIC), vice president for The University of Akron, and in various campaign/fundraising leadership positions for Otterbein College and Baldwin-Wallace College.

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Topics: Innovation Games, Corporate Anthropology, Blue Ocean Strategy, Corporate Culture

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