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On The Brink Podcast by Andi Simon

 

Podcast Blog

144: Ask Andi—How To Find Your Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jul 29, 2019 6:00:00 AM

Now that you know the basics, it's time to go visually exploring!

Last week, I shared with you my Ask Andi session, "How To Find Your Blue Ocean Strategy® Step 1," in which I explained how Blue Ocean Strategy shows you how to go after nonusers, carve out a new, unoccupied market space and make the competition irrelevant. "OK," you may be saying, "what do I do next? I've done my strategic canvas but where do I go from there?" Now that you've started to see, feel and think in new ways about your business (visual awakening), you're ready to go visually exploring, which is a very exciting part of the Blue Ocean methodology. Here we go!

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Topics: Blue Ocean Strategy, business change, business innovation

143: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1

Posted by Andrea Simon on Jul 22, 2019 6:00:00 AM

Ready to find your Blue Ocean Strategy and soar? Listen in! 

Tired of competing against all those "others" that you've been benchmarking yourself against for years, without much benefit? Are you ready to carve out a new market space and make the competition irrelevant? It might be time for you to find your Blue Ocean Strategy, the amazingly successful methodology that helps you see, feel and think in new ways about your business in these rapidly-changing times. In this "Ask Andi" podcast, I'll take you through the initial steps of a Blue Ocean Strategy so you can learn how to apply it to your own business. Listen in and learn!

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Topics: Blue Ocean Strategy, business change, business innovation

129: Maria Gallo—DelVal University Is Now Soaring Thanks To Blue Ocean Strategy®

Posted by Andrea Simon on Jun 19, 2019 4:24:27 PM

 Hear how Maria Gallo and her team took an innovative approach that paid off, big time!

Dr. Maria Gallo is a very special interviewee for our podcast. She is president of Delaware Valley UniversityDelVal to many of usin Bucks County, PA, north of Philadelphia. For much of 2018, we worked with DelVal on their Blue Ocean Strategy and are thrilled at the terrific successes they're seeing. Realizing that the demographics of students is changing, fast, Maria and her team knew DelVal needed a new strategy. What did they do? They set about finding their Blue Ocean Strategy and innovatively fulfilling today's students' unmet needs. Is it working? Like gangbusters. Take a listen. Might the lessons learned apply to your organization or business?

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Topics: Blue Ocean Strategy, Higher Education

137: Dusty Rubeck—How Blue Ocean Strategy® Transformed An Organization

Posted by Andrea Simon on Jun 10, 2019 6:00:00 AM

Dusty Rubeck tells us how to bring about innovative culture change!

How do you transform an old, established organization? How do you give it new purpose and change the way people get their jobs done? While that is what we do for clients, Dusty Rubeck showed us some fresh ways to move an organization in new directions. Dusty and I met at a Vistage meeting where I was speaking. He reminded me that he had heard me once before and had adopted a Blue Ocean Strategy approach to change himself and his organization. It seemed appropriate for us to dig further into what he had done and how he had done it. Enjoy!

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Topics: Culture Change, Blue Ocean Strategy

094: Matt Miller: Is Each Conversation a Possible Moment for You to Find Your Destiny?

Posted by Andrea Simon on Aug 27, 2018 6:00:00 AM

 Listen now as Matt Miller talks about his "a-ha" moment!

In this podcast, I have the pleasure of sharing with you Matt Miller: entrepreneur, imaginative problem solver, creative innovator. You'll be amazed at what he “saw” and how he converted his observations into terrific innovations—and you know how much we like to share these kinds of stories. After nine years in the Air Force as a pilot, Mike shifted to the medical device and advertising industries. But, he always wanted to be his own boss. Wait 'til you hear how he did it!

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Topics: Blue Ocean, Entrepreneurs, Start-up Companies, Blue Ocean Strategy, business innovation

080: Ask Andi—Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jun 1, 2018 6:00:00 AM

 Listen now to my podcast about how to go visually exploring! 

Recently, I did an Ask Andi session on Blue Ocean Strategy Part 1, and I've gotten wonderful feedback on it. People want to know, what do they do next? They've done their strategic canvas but where do they go from there? Once you have a visual awakening, you're ready to go visually exploring, which is a very exciting part of the Blue Ocean Strategy methodology. Here's how.

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Topics: Blue Ocean Strategy, business change, business innovation

075: Ask Andi—Blue Ocean Strategy® Step 1

Posted by Andrea Simon on May 4, 2018 6:00:00 AM

 Listen now to my podcast about how to find your Blue Ocean Strategy! 

Today, I want to talk about Blue Ocean Strategy, the methodology and book created by Renée Mauborgne and W. Chan Kim. This year they launched a new book called “Blue Ocean Shift,” an excellent 2nd version of the Blue Ocean Strategy approach to help you see, feel and think in new ways about your business in these rapidly-changing times. And so it seems very timely for me to go through the steps of a Blue Ocean Strategy with you so you can learn how to apply it to your own business, whether it's doing well or not so well and you’re wondering what's coming next.

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Topics: Blue Ocean Strategy, business change, business innovation

044: Ask Andi series—3 Companies That Saw A Blue Ocean Possibility

Posted by Andrea Simon on Dec 1, 2017 6:00:00 AM

 Listen now to my podcast about seeing the opportunities that all around you! 

I get so excited when I get questions from the field from folks who want to know what we do as anthropologists and what is this Blue Ocean Strategy® stuff and how we help companies change, because that's what we do. We're corporate anthropologists and we work with organizations that need or want to change. (And I can tell you, by and large, they don't want to change.) To illustrate, I share three stories of clients of ours who, after one of our change workshops, all had wonderful "a-ha" moments where they were able to see something that was right in front of them and make changes to take their businesses to new heights. Listen in!

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Topics: Corporate Anthropology, Blue Ocean Strategy, business growth strategies

024: Jason Middleton—A Conversation About our Changing Cultural Landscape

Posted by Andrea Simon on Sep 11, 2017 6:00:00 AM

 


Listen now to Jason Middleton's talk about the future of work!

I have been interviewed a bunch of times by Jason Middleton. This was my turn to interview him. And what a great time we had! Listen in to what Jason sees as the future of work. Since his radio show, Techonomics on KGO 810 in San Francisco, is located in the center of Silicon Valley, he has a bird's eye view of the trends that are coming soon to a workplace near you.

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Topics: Innovation Games, Corporate Anthropology, Blue Ocean Strategy, Corporate Culture

004: Seeing, Feeling and Thinking About Colleges In A Whole New Way With Ken Hoyt

Posted by Andrea Simon on Jun 26, 2017 6:03:00 AM

 


As the founding principal of The Higher Education Practice, Dr. Kenneth L. Hoyt is in the midst of a distinguished 30-year higher education career. He has served as president of Centenary University in Hackettstown, New Jersey, president of The Ohio Foundation of Independent Colleges, Inc. (OFIC), vice president for The University of Akron, and in various campaign/fundraising leadership positions for Otterbein College and Baldwin-Wallace College.

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Topics: Innovation Games, Corporate Anthropology, Blue Ocean Strategy, Corporate Culture

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