Dusty Rubeck tells us how to bring about innovative culture change!
How do you transform an old, established organization? How do you give it new purpose and change the way people get their jobs done? While that is what we do for clients, Dusty Rubeck showed us some fresh ways to move an organization in new directions. Dusty and I met at a Vistage meeting where I was speaking. He reminded me that he had heard me once before and had adopted a Blue Ocean Strategy® approach to change himself and his organization. It seemed appropriate for us to dig further into what he had done and how he had done it. Enjoy!