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On The Brink Podcast by Andi Simon

 

Podcast Blog

Andrea Simon

Andrea (Andi) Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), has over 20 years’ experience as a sr. executive in the financial services and healthcare industries. A Blue Ocean Strategy® practitioner and trained in Innovation Games®, Andi brings the unique perspective of anthropology to businesses and organizations that need to “see, feel and think” in new ways.
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Recent Posts

118: Roger Nierenberg—How Music Can Transform The Way Your Organization Functions

Posted by Andrea Simon on Feb 11, 2019 6:00:00 AM

 Listen now as Roger Nierenberg explains how The Music Paradigm helps you see your organization with fresh eyes!  

We are delighted to have with us today Roger Nierenberg, an exceptional conductor and innovator who has taken his musical passion and skills and become a “go-to” inspiration for businesses. Through the metaphor of music, Maestro Nierenberg helps organizations “see, feel and think” about themselves with fresh eyes. Quite amazing. Very anthropological, which as you know, is right up our alley! Wait til you hearand I mean hearthis pioneering musical genius. 

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Topics: Culture Change, innovation, business culture

117: Rob Westervelt—Thinking Forward for Higher Education

Posted by Andrea Simon on Feb 4, 2019 6:00:00 AM

 Listen now as Rob Westervelt explains how he dramatically changed one university's vision, finances and culture!  

Rob Westervelt is a visionary leader, an accomplished strategist and a leading innovator whose mission is to create brighter futures, faster. Robert A. Sevier calls him “One of the most forward-thinking leaders in higher education today.” When we were introduced to Rob, we were so impressed that we had to do a podcast with him so he could share his ideas with you, our listeners. A Stanford-trained innovator, Rob is known for his groundbreaking work in creativity and marketing at George Fox University. To learn from a true game-changing visionary, listen in!

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Topics: Higher Education, innovation

116: Maureen Berkner Boyt—Diversity and Inclusion: Let’s Go Beyond Hoping and Make Inclusion Really Happen

Posted by Andrea Simon on Jan 28, 2019 6:00:00 AM

 Listen now as Maureen Berkner Boyt explains how diversity and inclusion are very good for business!  

Many years ago, the founder of The Moxie Exchange, Maureen (Mo) Berkner Boyt, walked out of yet another leadership meeting where she was the only woman present and thought, “Something has got to change.” So she changed it. Since then, her company Moxie has grown into a thriving community of corporations committed to building inclusive workplaces, as well as women committed to leadership development and professional growth. Its mission? To disrupt unconscious bias and create inclusive and diverse workplaces where talent can thrive. Listen!

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Topics: Culture Change, Corporate Culture, women in business, women entrepreneurs, business culture

115: Elaine Sutton—Applying The Power Of Project Management To At-Risk Youth

Posted by Andrea Simon on Jan 21, 2019 6:00:00 AM

 Listen now as Elaine Sutton shares how she helps young people manage their lives like a project!  

Elaine Sutton and I met at the HER Summit (Helping Entrepreneurs Rise), the inaugural event of The Simon Initiative, held at the Skandalaris Center at Washington University in St. Louis. What I love about Elaine is her entrepreneurial spirit. (You know we love entrepreneurs!) Using her experiences and expertise to help young people grow into successful adults, she focuses on the power of Project Management because she sees how young people need a process to manage their lives as if it was a project. A great person making a real difference. Take a listen! 

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Topics: Entrepreneurs, women entrepreneurs

114: Patrick Horine—Bringing Blue Ocean Strategy® to Hospital Accreditation

Posted by Andrea Simon on Jan 14, 2019 6:00:00 AM

 Listen now as Patrick Horine explains how he brought much-needed change and innovation to hospital accreditation!  

At SAMC we have spent a considerable amount of time working in healthcare organizations and with healthcare clients. When I spoke recently at the 2018 Society for Healthcare Strategy and Marketing Development (SHSMD) conference, I was approached by a woman who wanted to tell me about an inspirational leader, Patrick Horine, President of DNV GL Healthcare. I followed up with Patrick and was in awe of what he and his company are doingnamely, changing the way we are going to be evaluating and accrediting healthcare institutions in the future. Isn’t that a huge “Blue Ocean Strategy?

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Topics: healthcare change, healthcare innovation

113: Ram Iyer—Overcoming The "Silent Killers of Success"

Posted by Andrea Simon on Jan 7, 2019 6:00:00 AM

    Listen now as Ram Iyer explains how business success requires “business thinking”!  

Ram Iyer is the Founder and CEO of the Business Thinking Institute which focuses on helping people of all stripes become more successful in business: owners, entrepreneurs, executives, freelancers, employees and techies like himself. In this podcast, we dig into how people see what they want to see and not what is really happening all around them. Ram's main message is that what matters is how people develop “business thinking.” Want to succeed? Take a listen!

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Topics: business model innovation, business innovation

112: Andy Gole—How To Turn Your Salespeople Into Sales Heroes

Posted by Andrea Simon on Dec 17, 2018 6:00:00 AM

  Listen now as Andy Gole explains how to give your sales team a winning competitive edge!  

Are your salespeople seeing the results you are expecting from them? Did you provide excellent training, but no results? Are they having intelligent conversations with their clients or potential clients...or not? Perhaps they need a dose of Andy Gole and his Urgency Based Selling® (UBS). That’s what Andy and I are talking about in our podcast today. Listen in and see your sales soar!

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Topics: business innovation, business leadership

111: Irina Baranov—Creating Your "Life By Design"

Posted by Andrea Simon on Dec 10, 2018 6:00:00 AM

  Listen now as Irina Baranov teaches us how to change our lives for the better!  

What if you could create your “Life by Design” (not by default). In this podcast, I have the pleasure of speaking with Irina Baranov about just that idea. In fact, how to actually do it! You might be asking, "Really? Can I pause, step back and think about what I want my life to be, not just wander along, letting the path I am on take me on its way?" Why is it important to design our lives, and who typically does this? Listen in to learn a fresh approach to you and your life.

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Topics: Igniting Change, business change, women entrepreneurs

110: Christophe Morin—Capture, Convince And Close More Customer Sales

Posted by Andrea Simon on Dec 3, 2018 6:00:00 AM

 Listen now as Christophe Morin explains how to target the decision-making part of your customer’s brain!  

I am reading Christophe Morin’s new book, "The Persuasion Code," and you should as well. In it, Christophe and his partner, Patrick Renvoisé, share their research on why we buy and how you can influence others to do the same. Their company, SalesBrainis the first neuromarketing agency with a scientific persuasion model, grounded in research from the neurosciences about how the brain works. This model helps you capture, convince and close more sales by targeting the decision-making part of your customer’s brain. Fascinating stuff—don't miss this podcast!

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Topics: business model innovation, business innovation

109: Lynette Guastaferro—Transforming How Teachers Teach In Over 700 Urban Schools

Posted by Andrea Simon on Nov 26, 2018 6:00:00 AM

 Listen now as Lynette Guastaferro explains how she took on failing urban education and turned it around!  

How can you truly transform an organization and what it is supposed to be achieving? That’s what I asked Lynette Guastaferro, Executive Director of Teaching Matters, in our recent podcast. Teaching Matters works with urban schools and their teachers to dramatically transform the education that children are receiving. What is so exciting? It is working. You know how important change is to us at SAMC and those we work with. Lynette inspired us to want to help others do better—because they really can. And so can you! The first step is to listen to this podcast. Enjoy.

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Topics: Education, women in business

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