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On The Brink Podcast by Andi Simon

 

Podcast Blog

Andrea Simon

Andrea (Andi) Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), has over 20 years’ experience as a sr. executive in the financial services and healthcare industries. A Blue Ocean Strategy® practitioner and trained in Innovation Games®, Andi brings the unique perspective of anthropology to businesses and organizations that need to “see, feel and think” in new ways.
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Recent Posts

152: Mark Schaefer—Are You Ready For The Marketing Rebellion?

Posted by Andrea Simon on Sep 16, 2019 6:00:00 AM

Hear how consumers have the power to drive marketing!

Are you overwhelmed by the breakneck speed of change in business? Do constantly-shifting consumer trends, unrelenting technology advances and omnipresent digital marketing leave you feeling irrelevant and lost? Fear not. Mark Schaefer can help you stay ahead of the curve. A globally-recognized marketing and social media keynote speaker, business consultant and best-selling author, Mark shows us how hyper-empowered consumers can actually drive business results rather than exist as manipulated pawns. This is priceless advice — don't dare miss it!

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Topics: Inbound Marketing, business change management

151: Carsten Tams—Changing The Way We Manage Change

Posted by Andrea Simon on Sep 9, 2019 6:00:00 AM

Hear how to really bring about real change!

Carsten Tams and I have a lot in common. We both work with organizations that need or want to change. And, we both know the challenges of helping people transform their company, unit, department, or just themselves. Human brains hate to change, even when they're facing a crisis or anticipating one coming soon. What to do? Carsten's process, deeply embedded in humanism and the power of human agency, helps organizations change. In our talk, you'll hear about his own experiences, research and case studies. Ready to change? Listen in and let us lend a hand.

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Topics: Change Management, Culture Change, Corporate Culture, driving change

150: Rita McGrath—Don't Run From Change, Embrace It!

Posted by Andrea Simon on Sep 3, 2019 6:00:00 AM

Hear how nonusers are waiting for you to fulfill their unmet needs!

I had such an amazing conversation with Dr. Rita Gunther McGrath. I have been a fan of her thinking over the past twenty years, and have read and used each of her books, The Entrepreneurial Mindset, Market Busters, Discovery Driven Growth and The End of Competitive Advantage. Her new book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen, is coming out today, September 3, 2019, and is the topic of our interview.

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Topics: Igniting Change, Culture Change, women in business, women entrepreneurs

149: Sarah Soule—Busting Those Stereotypes of Women

Posted by Andrea Simon on Sep 2, 2019 6:00:00 AM

Learn how to completely transform how women are described!

As so often happens, I found Sarah Soule as I wandered around the internet looking for women doing amazing work trying to dismantle the stereotypes that shackle women and keep them from rising. Dr. Soule co-authored an outstanding article in the June 2019 Harvard Business Review, “The Stereotypes in MBA Case Studies,” in which she describes her research on case studies and gender stereotyping within Stanford University’s MBA program. In the study, Sarah and her co-authors examined 249 case studies used in Stanford’s MBA core curriculum from 2015-2017 and found similar trends as Symons and Ibarrain in their 2014 research, “What the Scarcity of Women in Business Case Studies Really Looks Like.” The common thread? Continual reinforcement of outdated (false) gender stereotypes. So much to learn here. Don't miss this!

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Topics: Culture Change, women in business, business culture

148: Todd Palmer—How Can You Succeed by Failing Forward?

Posted by Andrea Simon on Aug 26, 2019 6:00:00 AM

Learn how to turn a failure into a phenomenal success!

Todd Palmer loves the same things we do: how to help entrepreneurs and business leaders do better. As he says on his website, he helps business leaders Get S#!t Done. But how does he do this, differently than others might? And what can you and I learn from his approach, his own experiences, and his failures and successes? Turns out, a lot. In our conversation today, Todd and I talk about entrepreneurs getting stuck or stalled, then turning around and finding ways to build successful businesses. Sound familiar? (Hint: my book, "On the Brink.") Lots to learn here!

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Topics: busines model innovation, business growth strategy, business leadership

147: Ask Andi—How To Successfully Achieve Change Management Step 3

Posted by Andrea Simon on Aug 19, 2019 6:00:00 AM

Learn how to bring real, lasting change to your organization!

Welcome to Part 3 of the podcast series we've been doing on change management. (You may want to go back and listen to Step 1 and Step 2.) Now you're ready to learn the steps you need to take to actually bring about real change in your organization. Yes, change is hard, and yes, your people will most likely fight it, but once you get going, you'll find the process extremely exciting. In these times of rapid disruptive change and major technological advances, the future of your business may be at stake, so I urge you not to miss this Ask Andi. Listen, learn and share!

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Topics: Change Management, Culture Change, Managing change, business change management

146: Ask Andi—How To Successfully Achieve Change Management Step 2

Posted by Andrea Simon on Aug 12, 2019 6:00:00 AM

Learn how to overcome the pain of change!

I hope you joined me for my previous podcast, the first segment in our series of three Ask Andi's on change management. I explained how to identify your archetype as well as the archetypes of the people in your organization, so that you can better understand what you're going to be changing your organization to and why this is going to be so challenging. (No surprise: people don't like to change.) Today, I want to talk about changing your culture, what this means, and how to go about it. If your business wants or needs to change, this podcast is for you. Enjoy!

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Topics: Change Management, Culture Change, Managing change, business change management

145: Ask Andi—How To Successfully Achieve Change Management Step 1

Posted by Andrea Simon on Aug 5, 2019 6:00:00 AM

Learn actionable, lasting ways to manage change in turbulent times!

At SAMC, we routinely receive requests to lead workshops or provide consulting support for companies that have been struggling with changing their organization, especially in these rapidly-changing times. Is managing change something you're struggling with too? To help you initiate a change process that will stick and that your employees will actually buy into, we've put together three Ask Andi podcasts that take you through the key concepts of this unique approach to business challenges. Here's the first one. Enjoy, learn and share!

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Topics: Change Management, Managing change, business change management, business change

144: Ask Andi—How To Find Your Blue Ocean Strategy® Step 2

Posted by Andrea Simon on Jul 29, 2019 6:00:00 AM

Now that you know the basics, it's time to go visually exploring!

Last week, I shared with you my Ask Andi session, "How To Find Your Blue Ocean Strategy® Step 1," in which I explained how Blue Ocean Strategy shows you how to go after nonusers, carve out a new, unoccupied market space and make the competition irrelevant. "OK," you may be saying, "what do I do next? I've done my strategic canvas but where do I go from there?" Now that you've started to see, feel and think in new ways about your business (visual awakening), you're ready to go visually exploring, which is a very exciting part of the Blue Ocean methodology. Here we go!

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Topics: Blue Ocean Strategy, business change, business innovation

143: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1

Posted by Andrea Simon on Jul 22, 2019 6:00:00 AM

Ready to find your Blue Ocean Strategy and soar? Listen in! 

Tired of competing against all those "others" that you've been benchmarking yourself against for years, without much benefit? Are you ready to carve out a new market space and make the competition irrelevant? It might be time for you to find your Blue Ocean Strategy, the amazingly successful methodology that helps you see, feel and think in new ways about your business in these rapidly-changing times. In this "Ask Andi" podcast, I'll take you through the initial steps of a Blue Ocean Strategy so you can learn how to apply it to your own business. Listen in and learn!

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Topics: Blue Ocean Strategy, business change, business innovation

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