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On The Brink Podcast by Andi Simon


Podcast Blog

245: Lisa McLeod—If You Want To Succeed, You Must Find Your Noble Purpose

Posted by Andrea Simon on Dec 7, 2020 6:00:00 AM

 Learn how to catapult growth by selling with noble purpose!

Lisa McLeod is a thought leader in the field of purpose-based, noble selling and the bestselling author of "Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud." Lisa believes that sales is a noble profession and loves the opportunity to share her insights on how you, our listeners, can significantly benefit your bottom line by focusing on making a difference in the lives of your clients. Time to sell with noble purpose!

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Lisa McLeod video

Some of the things we discussed that can apply to your business: 

  • The secret reason most people hate their jobs
  • Why purpose-driven businesses have a financial advantage
  • The huge (hidden) mistake most organizations make
  • Why profit is a terrible goal for your team
  • How to reverse a sales decline
  • How to be a more inspiring leader

Lisa Earle McLeod imageAbout Lisa McLeod 

A global expert on purpose-driven business and the bestselling author of "Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud," as well as four other books, Lisa McLeod debunks the myth that money is the primary motivation for most employees. Instead, she helps leaders drive exponential revenue growth by increasing competitive differentiation and emotional engagement. She developed her Noble Purpose philosophy after her research revealed that salespeople who truly want to make a difference to their customers who work with noble purpose outsell those who focus only on their own targets and quotas. 

lisas bookA former Procter & Gamble Sales Leader, Lisa founded her own firm, McLeod & More, whose clients include Google, LinkedIn, Salesforce, Cisco, Roche, Volvo and Dave & Buster's and whose work has been featured in Forbes, The Wall Street Journal and NPR. She has keynoted in 25 countries, authored five books and over 2,000 articles, and has appeared on The Today Show and NBC Nightly News. Her firm’s work has been featured in Forbes, The Wall Street Journal and NPR. You can connect with Lisa on LinkedIn, Twitter, Facebook and her website.

Ready to send your sales through the roof? Here's a place to start

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Topics: business growth strategies, women in business, women entrepreneurs

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