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Podcast Blog

160: Chris Tuff—To Work With Millennials, First You Have To Understand Them

Posted by Andrea Simon on Nov 11, 2019, 6:00:00 AM

Learn how to turn Millennials into engaged, motivated employees!

Want to understand Millennials better? Or at all? Listen to my podcast with Chris Tuff. His new book, The Millennial Whisperer,” is a practical how-to guide which shows those of us who work with or manage this demographic (between 25 and 39 years old) how to better understand them—the world’s largest generation—so we can turn the negative stereotypes (selfish, spoiled, self-absorbed) into great employees and highly motivated people. Great stuff we all need to know.

chris-tuff-resized square-1Millennials need a purpose

They want acknowledgement. Their idea of profit is way beyond just a salary or even a bonus. They want social capital and to know that they are making a difference. But they also need structured environments that enable them to have autonomy. All of this might sound like an impossibility, but Chris Tuff has taken it on, conquered it and wants to help you do it as well.

In 2019, this group represents almost 50% of the workforce

millennial bookAs Baby Boomers retire, it's going to be a Millennial workforce until Gen Z’s join them (between 4 and 24 years old) not too far from now. This means that it's time to change our ways of managing people, of all ages. We have no choice.

Given this new reality, how do hiring managers find the right talent to fit their organizations' culture and staffing needs? How do they keep that talent engaged and successful? What role does social media play in this Millennial generation’s lifestyle, and what does that mean for you?

Everything about today's workforce is changing, and fast. We, and Chris Tuff, urge you to take a look at your culture and if needed, make some changes, fast. This podcast is a first step. 

About Chris Tuff

Chris Tuff became the youngest partner in the 100-year history of the Atlanta-based advertising agency, 22squared, where he turned a team of Millennials into a major profit center in an impressively short amount of time. As one of the first marketers to focus on helping startups connect with Fortune 100 brands, including Facebook in 2005, Chris is obsessed with emerging trends in marketing. Currently EVP, Director of Content Marketing and Partnerships at 22squared, he is responsible for partnership development with tech and media companies such as Twitter, Google and Facebook. Previously, Chris worked with several Fortune 500 companies to help improve recruiting and performance of Millennial workers.

A sought-after thought leader in the digital marketing space, Chris has been featured in The Wall Street Journal, Fast Company, The New York Times, Wired, Bloomberg, Business Insider, Digiday, Social Times, Social Fresh and the advertising trade publications Ad Age and Advertising Weekly.

Want a deeper dive into culture change? Check out these blogs and podcasts:

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Topics: Culture Change, business change, millennials

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