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On The Brink Podcast by Andi Simon

 

Podcast Blog

324: Jann Mirchandani—To Build A Great Presence Online You Must Begin With Your Website

Posted by Andrea Simon on Aug 8, 2022 6:00:00 AM

Hear how to make your website your best marketing tool

We're going to do three things today for my audience as you're listening in or watching. First, Jann Mirchandani will tell you about her own journey as a marketing maven. Then we're going to talk about what Google has done to change the way we search for what we want to buy or answers to what we want to know. For solutions to what you need, you start by asking Google. Have a physical ailment? You ask Dr. Google. Second, do you know why that is so important for your business and its image, identity, brand, presence and what you communicate in the marketplace? And third, what do you need to do to build a brand identity? How can you create the story you want for your business? If you have a company or want to start one, this is for you!

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Topics: Culture Change, social marketing, women in business, women entrepreneurs, social media, marketing your business

323: Maura Carlin and Christie Derrico—Isn't It Time For Us To Solve The "Balance Dilemma" For Working Women?

Posted by Andrea Simon on Aug 1, 2022 6:00:00 AM

Hear how to be bolder and braver at balancing your life

Suppose you are a working woman with children. I bet you have experienced the "Balance Dilemma." How can you find the right balance between home life, family, a business or professional career, and even your own self-care? You, your partner or spouse, your friends and your family will enjoy this podcast. My guests, Maura Carlin and Christie Derrico, have an awesome podcast called The Balance Dilemma. Yes, the title is exactly what we want to share with our audience today. Need some help balancing all the different parts of your life? Listen in!

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Topics: women in business, women entrepreneurs, rethinking women

322: Paula Guilfoyle—How Do You Manage Your Emotions To Build Better Conversations For Exceptional Results?

Posted by Andrea Simon on Jul 25, 2022 6:00:00 AM

Learn how to face adversity, change your thoughts, and smile

Do you ever wish you could handle your emotions better? In difficult conversations at work or in life, do certain words or attitudes trigger negative reactions, maybe from years ago? We've all been there, which is why I'm so happy to bring to you today Paula Guilfoyle, an expert in change management, a transformational leader, and a wonderful lady. She will teach us all to PBS: pause, breathe, and smile. Another tip from Paula: when that voice in your head is trying to make you feel bad, just NBC: notice, bounce, and change. Sound simple? It is, and it isn't. Listen to our conversation and I guarantee that afterward, you will be more peaceful, more focused and more productive, at home and at work. Change is hard but you can do it! I know you can.

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Topics: emotional intelligence, women leaders, self-care, human development

321: Patrick Van Gorder—Ready For The Right Data-Driven Digital Marketing Strategy To Expand Your Business?

Posted by Andrea Simon on Jul 18, 2022 6:00:00 AM

Hear how to provide optimal customer journeys for your prospects

In this On the Brink podcast, I had an amazing conversation with Patrick Van Gorder, Executive Vice President and Partner of Level Agency. Conversations with strategic marketers is always exciting. The world we used to market in has changed. And marketing is supposed to encourage people not just to purchase but to engage with your products and services. The buyer, however, has changed their journey over the past 25 years. As we know from our own work as HubSpot Partners, the buyer’s first task when considering a solution to solve their problem is to Google it. If you don’t have a digital experience that comes up on the first pages of Google search, you're not a good answer for that person’s problem or question. What does that mean for your business? Patrick has many great answers to that question so listen in, learn and share!

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Topics: Culture Change, Corporate Anthropology, Blue Ocean Strategy

320: Dr. Debra Clary—Isn't It Time To Up Your Curiosity Quotient To See Through A Fresh Lens?

Posted by Andrea Simon on Jul 11, 2022 6:00:00 AM

Hear how to rediscover your curiosity to "see" new ideas!

Today I have a fabulous speaker for us, Dr. Debra Clary, who is here to talk with us about curiosity. What a great topic, and also a great lady to have you listen to. Debra shares how we should stop assuming we know the answers to our questions or the solutions to our problems. Rather, it is time to begin to think and listen differently, to open our minds to possibilities. You might be asking: But how do I become and remain curious? (There is actually research on a person's CQ—curiosity quotient). Have you thought about it? Do you love new things? Or does your brain fight the unfamiliar and flee away from it? Many great things to think about. Listen in!

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Topics: women entrepreneurs, women leaders

319: Becca Powers Vaughn—There Is An Inner Command Center Inside Of You. Ready To Take Control?

Posted by Andrea Simon on Jun 27, 2022 6:00:00 AM

Hear how to harness your inner CEO and prioritize your happiness 

Are you the CEO of your life? What does that mean? In this podcast, I bring to you Becca Powers Vaughn. Her story, like those of so many women, is in part about discovering your own self-worth, in part realizing that you should not let others define who you are, and in part turning your purpose into something to benefit others. But this podcast is not just for women. Men, listen carefully. Becca’s message is as relevant for you as it is for women. Why? So you can help women thrive in your personal and your professional life. A wise woman with a lot to teach us.

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Topics: women entrepreneurs, women leaders, human development

318: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy?

Posted by Andrea Simon on Jun 20, 2022 6:00:00 AM

Hear how gratitude can change your life and your business 

Michele Bailey and I had such a terrific interview discussing her own life’s journey and how to be a successful woman entrepreneur. She is the founder of The Blazing Group, a brand and culture agency born of her strategy-first approach to business, her flair for sharing stories, and her desire to enhance employee wellness while pursuing business goals. Now she has a new program to improve employee mentoring and wellness called My Big Idea® which accelerates business growth while addressing the challenges of balancing work and personal life. Listen in!

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Topics: women entrepreneurs, women leaders, human development, marketing your business

317: Steve Markman—Speaking Engagements Are Back. Build Your Business With Great Ones

Posted by Andrea Simon on Jun 13, 2022 6:00:00 AM

Hear how to transform your company by telling your story

Suppose you have a great company with fantastic talent. Could speaking become a critical part of your marketing and business development strategy? Perhaps your team could tell your story, explain and enhance the value of your solutions, through the speaker circuit. Although it was difficult to do in-person speaking during the last two years of the pandemic, those times are fading into the background (as we all hope they do) and speaking has emerged once again as a very vital and viable way to tell your story. And that is what speaking is all about — crafting and sharing the right stories to propel your business forward through the voices of your talented leadership. Listen to Steve Markman tell you how he helps businesses do just that. Enjoy.

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Topics: business growth strategies, marketing your business

316: Rose Fass—The Most Important Conversation Is The One You Have With Yourself

Posted by Andrea Simon on Jun 6, 2022 6:00:00 AM

Hear how to really think about the conversations you're having

What if you could see the world through a fresh lens? In today’s podcast, I interview Rose Fass, an author, a business executive, and an inspiration to me and to you. Rose has written one book and is on her way with her next one. Her first book, The Chocolate Conversation, focuses on how our conversations become who we are, what we hear, and how we build relationships. Great conversations help us craft clear messages, build a shared worldview, uncover concerns and uncertainties, and help you and others move forward together. As you listen to Rose and her own personal journey, you are going to rethink your own conversations, paying attention to both what you say and what others reflect on your thoughts. Listen in because there is so much to learn!

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Topics: women in business, women entrepreneurs, women leaders

315: Linda Vettrus-Nichols—Challenged? Stuck? What If You Are In Control Of Yourself?

Posted by Andrea Simon on May 16, 2022 10:18:05 AM

Learn how to become the person you really want to be

I met Linda Vettrus-Nichols through her lovely husband Terry Earthwind Nichols, with whom I've done two podcasts. Here is our most recent one. Linda brings you a different perspective on how you can take control of your life and become the person you have always wanted to be. She talks about her own journey and how she got to where she is now, as a coach, as a person really into thought leadership, and as someone who inspires people to do what they might otherwise not have done (like write a book in 30 days). Linda's a really special person to hear from. Listen in!

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Topics: women entrepreneurs, emotional intelligence, women leaders

314: George Swisher—What Can AI Do To Help Your Company Change?

Posted by Andrea Simon on May 9, 2022 6:00:00 AM

Hear how your organization should embrace change to grow  

George Swisher is a former marketing entrepreneur and management consultant. He has a 15-year track record of improving company performance and shifting cultures to effective change management. He currently is co-founder and CEO of www.changeforce.ai, a software platform that helps leaders manage organizational change more precisely by analyzing the sentiment of company conversations in real time. A really interesting platform. Remember, I'm a corporate anthropologist who, like George, helps companies change, so I loved this interview. So will you.

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Topics: Culture Change, business change, business leadership

313: Melissa Copeland—Customers Want Great Experiences. How Can You Deliver Extraordinary Ones?

Posted by Andrea Simon on May 2, 2022 6:00:00 AM

Hear why a great customer experience means everything

I am always excited to share a great woman’s story with you, our audience. Melissa Copeland is a great woman to know. She had a wonderful career, as so many women have had, only to discover that flying all over the world was not great for her family, or even herself. She pivoted and launched Blue Orbit Consulting, which allowed her to refocus her attention on clients closer to home and on projects dear to her heart—like improving customer interactions for her customers. Our conversations roam all around the challenges she, and I, see among our clients as their customers are changing, service expectations have dramatically shifted (where fast means right now), and staffing has become an uphill climb, to say the least. What to do? Call Melissa, who brings her expertise in organizational transitions and interpersonal growth and development to the task at hand. Clients love her approach, and I think you will as well. Enjoy. 

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Topics: Culture Change, Corporate Culture, women in business, business culture, culture change expert, rethinking women in business

312: Amy Gardner—How Can A Great Law Firm Build Better Teams?

Posted by Andrea Simon on Apr 25, 2022 6:00:00 AM

Hear how when teams work together, everybody succeeds

You may have not paid much attention to the cultures inside law firms. Law firms are really no different than other firms. Some have strong cultures that seem to work smoothly. Others need a hand. One hand they often reach for is Amy Gardner, our interviewee in today's podcast. Amy is charming. A smart woman who has worked in law firms and now with them to help them reimagine their organizations and create teams that work better together than alone. In our conversation, you will hear ideas that are as relevant to your company or non-profit as they are to Amy’s clients. As we all try to navigate our new work culture, her story is well worth a listen.  

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Topics: women in business, rethinking women in business

311: Gillian Tett—Why Can A Little Anthropology Help You And Your Business Grow?

Posted by Andrea Simon on Apr 18, 2022 6:00:00 AM

Hear how anthropology can send your business zooming to the top

I love to read the Financial Times. It provides a very different perspective of the world from our US papers. As I was browsing recently, I came upon a story about Gillian Tett, FT's US Managing Editor, and her new book, Anthro-Vision. Curious as I am, my question was, What is a journalist doing writing a book about anthropology, and promoting AI (Anthropology Intelligence)? My joyful discovery was that Gillian is an anthropologist who became a journalist, a bit by chance and then by design. Her book is about the power of observation. Whether in Tajikistan as an aspiring anthropologist studying marriage rituals or reporting on a major conference before the financial crisis of 2008, she mastered the art of listening to the stories being told, the resistance to change that people demonstrate, and the wisdom an anthropologist can offer—if only others are willing to listen. As a fellow anthropologist, I am fascinated and I know you will be too. Enjoy.

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Topics: Business Anthropology, Corporate Anthropology, women in business, anthropology, rethinking women in business

310: Riley Jarvis—Finding Sleep Making You Sleepless? Learn How To Enjoy Sleep Again

Posted by Andrea Simon on Apr 11, 2022 6:00:00 AM

Hear how sleep affects every aspect of your work and your life

I had the pleasure of meeting Riley Jarvis and learning all about his sleep program. Sleep doesn’t come easily to me—or to lots of people. And staying asleep is often a challenge. Riley struggled with his own health and well-being, then discovered that sleep was the answer to his health issues. As you listen to his story, you are going to want to know more. Definitely listen in enjoy!

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Topics: mental health, self-care

309: Kim Graham Lee—How To Build A Culture Where Men And Women Truly Support Each Other

Posted by Andrea Simon on Apr 4, 2022 6:00:00 AM

Hear how to build a culture that values men and women 

There are times when you are fortunate to meet exceptional women. Kim Graham Lee is one wonderful woman who is moving in a very important direction — how to build allyship for men and women. Kim is the CEO of Integrating Women Leaders (IWL) which is joining with Women Business Collaborative, of which I am a member, to conduct the first nationally-focused study to measure the practice of allyship with women in corporate America today. The primary focus of IWL's 2022 benchmark study is to take stock of where we are in building better cultures where men and women can support each other. This is truly groundbreaking...please plan to listen.

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Topics: women in business, business culture, culture change expert, women leaders, rethinking women in business

308: Sumit Gupta—How Can You Change The Lies And Tall Tales Handcuffing You Today?

Posted by Andrea Simon on Mar 28, 2022 6:00:00 AM

Hear how to discover what really matters to you

At times, my podcast, On the Brink with Andi Simon, brings me guests whom I would never have had the opportunity to meet otherwise. Sumit Gupta is one such person. As you listen to his story, you too are going to say, “Wow.” What an interesting journey he has had. How has he been able to succeed, rethink himself and his career, focus on new directions, and succeed again? What does success mean, anyhow? He answers these and many more questions. Listen in!

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Topics: finding happiness, well-being, self-care

307: Rebecca Morrison—Women, Are You Ready To Find Your Happiness? Is It All Around You?

Posted by Andrea Simon on Mar 21, 2022 6:00:00 AM

Hear how to find your own true happiness

Each podcast is a story for our guest to share with you, our audience, so you can “see, feel and think” in new ways. Today’s podcast is with Rebecca “Becky” Morrison. She shares with you a recurring theme which we have found with many of our own clients: success is not what it is meant to be. Happiness, that thing we all aspire to achieve, is somewhere beyond the job, the career, and even the home life you have built for yourself and your family. But where is happiness? And how do you find it? Becky has great answers, which I know will speak to you.

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Topics: women in business, women entrepreneurs, finding happiness

306: Terry Earthwind Nichols—Energized To Expand Your Horizons And Search For The Future Of You?

Posted by Andrea Simon on Mar 14, 2022 6:00:00 AM

Hear how to create an environment where people love to work!

I always enjoy talking with Terry Nichols (H.E. Amb. Terry Earthwind Nichols). We had a great conversation during our first podcast in January of last year. Today we discuss how Terry’s life story has taken him in many directions, leading him to a splendid place where he is helping people find their own way. After learning that he is a Native American, he began to see his own life through a fresh lens. In the U.S. Navy, he experienced a range of tests and challenges which led him to become an innovator and visionary. Now as a Visionary Strategist, Terry works with those seeking to change the way they and their businesses achieve success. Listen in and learn!

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Topics: business change, business leadership

305: Laura Rotter—Do You Want To Build Your Wealth Or Enjoy Financial Well-Being?

Posted by Andrea Simon on Mar 7, 2022 6:00:00 AM

Hear how you can build wealth AND a happy life 

Laura Rotter and I met through the Business Council of Westchester, a wonderful organization that brings together great people, men and women. Laura is the founder of True Abundance Advisors, a financial life planning and wealth management firm. As she tells you her life journey, her story will resonate with you. She is a great woman to interview and share her journey with our listeners. I know you will gain knowledge about yourself, your business, and what makes you truly happy. Are you living to work or working to live?

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Topics: women in business, women entrepreneurs, women leaders, rethinking women in business

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