Are you ready for your Blue Ocean Strategy?
Tired of competing against all those "others" that you have been benchmarking yourself against for years, without much benefit?
Isn't it time you started to "create a new market space" and make the competition irrelevant?
That is what a Blue Ocean Strategy can help you create: a market space where you are the "only" — at least for a little while.
Blue Ocean Strategy was conceived by W. Chan Kim and Renée Mauborgne in 2005 to describe the contrast between opportunity-driven business strategies based on creating new, uncontested market space (blue oceans) and competitor-driven models based on existing wealth and rivalry in the known market (red oceans).