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Business Change Management

Business Change Management

How Do You Get Found On The Internet? Start With Great Content.

On Feb 8, 2018 6:00:00 AM

/ Andrew Simon

Categories: Inbound Marketing, content marketing, Blue Ocean Strategy Expert

 

Great digital marketing campaigns are based upon great content. But as you know, the role of content in SEO power is evolving, forcing all of us to adapt as we try to tell our story to the right audience.

At Simon Associates Management Consultants, we know that great content will always be king. Yet, the delivery of that content has changed over time. Understanding and adjusting to these changes is what will make you a much better digital marketer.

SERPs are the big thing now

There are several things you should consider up front as you evaluate your website, social media and content marketing strategy. Perhaps the most important one is the growing importance of Search Engine Results Pages, or SERPs. I am sure you have seen this on the top of a page. You might even have scored high on one. But most often, between the paid advertisements and the answer to the search question which Google has identified, your website ranking falls well below the hot spot you thought it would be in.

So what’s going on?

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Developing a Positive Culture Where People and Performance Thrive

On Feb 6, 2018 6:00:00 AM

/ Andrea Simon

Categories: Culture Change, culture

Can you contribute anything to a positive culture at work? Well, you can do more than you might think, as shown both by research and practice! Whether you are a leader, a consultant or an employee, you can build an organization that thrives because of the type of culturethe values, beliefs and behaviorsthat you encourage.

That’s what Marcella Bremer talks about in her new book, Developing a Positive Culture where People and Performance Thrive,” all about helping organizations become much more effective, "positive cultures."

Positive organizations are better at change, more innovative, more competitive, more profitable, and also contribute more to the world. When we work in a positive organizational environment, we can thrive at work, achieve extraordinary performance and make a meaningful contribution. And who wouldn't want that!  

So, are you ready to drive your change?

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How To Get Your Brain To Let Go Of Its Old Bad Habits

On Jan 3, 2018 5:55:15 PM

/ Andrea Simon

Categories: Andrea Simon, Change Management, Blue Ocean Strategy, business innovation

Blue Ocean Strategy®: It works when you work it but not when you don’t

I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.

Unfortunately, their Blue Ocean Strategy had not taken them very far so they abandoned it. While disappointing, this was not unfamiliar.

At SAMC, we often work with companies that need or want to change and that think, perhaps, they too can be a Blue Ocean success story. What we find is that they can, but it requires a combination of a crisis, a willingness to make the unfamiliar familiar and a Blue-Ocean style toolkit that can provide process and comfort to the unknown.

Microsoft vs. Apple: A leak ended a promising new product that might have dominated the market

The fact that this ski area had not succeeded was disheartening. What might they have done differently to find and implement a Blue Ocean Strategy?

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How to Capture the ROI of a College Education

On Jan 3, 2018 6:00:00 AM

/ Andrew Simon

Categories: Blue Ocean, Education, business growth strategies, Higher Education, business model innovation

In a recent Atlantic magazine, Bryan Caplan, author of The Case Against Education, writes a very caustic, albeit truthful analysis of the current state of higher education in the U.S.

In this particular article among many he has written, The World Might be Better Off Without College for Everyone, there is a litany of reasons why our approach to educating our population for society, for jobs, for productive lives, is flawed, failing and fallen.

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How Blue Ocean Strategy® Helps You Find (and Convert) Nonusers

On Dec 14, 2017 6:00:00 AM

/ Andrea Simon

Categories: Blue Ocean, business growth strategies, business model innovation, Blue Ocean Strategy Expert

What types of innovations open new markets successfullyand help you grow your business by adding innovative value, not just incremental improvements? And a related question: are you just thinking business innovation or doing it?

Blue Ocean Strategy shows you how to find uncontested market space which you can own

Blue Ocean Strategy focuses on unlocking new markets, described as "blue oceans," rather than competing in existing markets, or "red oceans." By creating a blue ocean of new customers, businesses don't compete for a small, highly competitive pool of existing customers. 

How are you attracting customers?

At SAMC, far too many of our clients are working with the same customers in the same way they have always done...until something happens and those customers float away. 

As we work with our Blue Ocean Strategy clients, we repeatedly see some great "aha moments" when they realize that amazing opportunities are often all around them. All they need to do is recognize them. This typically begins when clients go exploring with us to "see, feel and think" in new ways—and it is that "seeing" part that is so important. 

I'd like to share two stories here, each of which are available in more detail in my award-winning book, "On the Brink: A Fresh Lens to Take Your Business to New Heights." 

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How Anthropology Can Save Your Business

On Dec 5, 2017 7:00:00 AM

/ Andrea Simon

Categories: Business Anthropology, Corporate Anthropology, anthropology

The reason I love anthropology is because it teaches you to see, feel and think in new ways so you can successfully adapt to change. These days, it’s not the strongest or smartest who will survive—it’s the most adaptive. Nowhere is this more apparent than in the business world, where anthropology is beginning to play an enormous role. Indeed, when anthropology is applied to companies, truly amazing things happen!

This week's Top Picks:
4 ways to learn about anthropology's massive impact on business

Corporate anthropologists are finding that people know all too well the challenges of building and sustaining a business, especially in these fast-changing times. What they need is a new toolkit, an anthropologist's toolkit, because what worked in the past isn't working today. Opening your eyes to the possibilities that are all around you is at the heart of how anthropology can help revitalize a business. Check out the 4 resources below and let me know if lessons learned can help your business. Enjoy!

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3 Tips for HR Directors to Lead Successful Culture Change

On Nov 29, 2017 12:36:00 PM

/ Andrea Simon

Categories: Culture Change, Corporate Culture, business change

In a recent blog, I wrote about the daunting challenge facing Human Resources Directors who are tasked with helping their organizations assess and change their cultures. During a workshop on this topic, I explained the tools they could use for diagnosing the values, beliefs and behaviors that make up a company’s culture today and how to determine what these defining attributes should become in the future.

But implementing lasting culture change is far more complex than simply saying:  “Let's be more innovative.” Or, as one client said to me: “I want a culture that really delivers results.” They really need to know how to drive change.

For culture change to work, 3 things need to be in place: 

  1. A shared understanding of what the culture is today.
  2. Agreement about what the company’s leadership would like the culture to become in the future.
  3. A process to begin and sustain that transformation, along with ways to monitor, measure and celebrate the successful culture change as it evolves. 
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Owners Of Family Businesses Better Have A Good Succession Plan

On Oct 26, 2017 8:45:00 AM

/ Andrea Simon

Categories: Family Firms, Culture Change, corporate anthropologist

Did you know that family-owned firms account for 66% of businesses around the world yet only 16% of them have succession plans? That's a scary thought. 

In the U.S. alone, family firms comprise 80%-90% of all business enterprises, generating 64% of the GNP and employing 62% of the workforce. Clearly, family firms are incredibly important to the global economy, which is why the issue of succession should be approached very intentionally to ensure the ongoing health of these businesses, as I write in a recent article for Daily News.

As a corporate anthropologist, a culture change expert and a daughter raised in a family business, I have a particularly strong interest in helping family firms successfully prepare for their succession.

If you're starting to think about the future of your family business, consider these six steps as you prepare to hand over the reins to the next generation (abridged version...read the full article here).
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Change is Coming...Are You Ready?

On Oct 19, 2017 7:00:00 AM

/ Andrea Simon

Categories: Managing change, business change, vistage


A terrific Vistage International colleague of mine, Elisa Spain, published this insightful and very timely blog about the best way to respond to disruptive change. (Hint: it's not to run and hide.) I re-post it below but you can also read it here.

Vistage economist, Alan Beaulieu, CEO of ITR, issued a simple warning in recent days: “It’s been a good year, but there is a change coming,” he said. “Things are going to slow down.”

For those of us who follow ITR, we know the recession Beaulieu expects next year is one that he’s been forecasting for some time. To be clear, he is forecasting a normal cyclical downturn, not a deep recession.

Beaulieu expects the modestly improving economic climate will continue until February, but, he expects the U.S. industrial production index to peak in the second month of 2018. When that happens, look for things to taper off the rest of the year before turning more sharply downward in 2019.

And, here is Beulieu’s most important message, “When the downturn happens, smart company executives will use the slowdown to invest in your business, from equipment to ERP systems, from talent to technology.”

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Are You Ready to Find Your Blue Ocean® And Get Growing?

On Oct 17, 2017 1:02:00 PM

/ Andrea Simon

Categories: Blue Ocean, Corporate Anthropology, business growth strategies

At Simon Associates Management Consultants, we have led over 300 workshops and dozens of client engagements to help companies “see, feel and think” with fresh eyes—so they can step out of their current mindset and see new opportunities.

Recently, we presented the workshop “Who will be your customer in 3 years? Maybe they are all around you?” to a group of mid-market CEOs who are members of a Vistage International group led by Ozzie GontagA terrific, inspiring coach (and marathon runner), Ozzie reminded me and his members that growing a business means engaging in a daily battle between leading and lagging indicators.

As Ozzie said in his opening remarks, "Every day you have to challenge your assumptions about what makes your business successful today and what will make it sustainable into the future. These are two different questions."

How true! Unfortunately, CEOs of growing companies all too often focus on the past and the present and forget about the future. As Blue Ocean Strategists, our job in these workshops is to open up people's minds to see what is often right in front of them. When they finally "see" the possibilities, it's fantastic, as I describe in my recent Huffington Post article

The essence of Blue Ocean Strategy: finding and then filling unmet needs 

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