What is it that makes entrepreneurs different? The personal traits that enable them to look at things in ways most of us miss? For explanation, I love the way serial entrepreneur Kim Shepherd described it in our recent interview: entrepreneurs see “the holes in the cheese,” not the cheese itself. She added: “If men think things through, women feel things through.”
Since we buy with emotion and justify with logic, it is the power of emotions in building businesses, particularly by women, that interests me. In fact, I recently wrote an article on the subject for The Huffington Post, which you can read here.
Successful business-builders tend to share some common traits
What I am finding in my series of interviews with successful women entrepreneurs is that CEOs of startup, early stage and mid-market businesses typically “see” something that needs to be fixed (the holes in the cheese), “feel” the scope of the problem and then develop the processes to solve it. They believe in systems and accountability, yet intuition is key in turning their observations into innovations.
Kim Shepherd, most recently CEO of Decision Toolbox, is one such amazing business builder. As I listened to her describe how she looks for unmet needs and then figures out innovative ways to solve them, I realized that she (like many successful entrepreneurs) is a great observer. She is able to see things with fresh eyes and successfully implement new solutions by creating systems that enable people to not just do their jobs but do them remarkably well.
Kim is very much a Blue Ocean Strategist® not seeking to do "more of the same"