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On the Brink

On the Brink

Applause for this week's "On the Brink" Podcast Winner: Lauren Mathys

On Sep 4, 2017 7:00:00 AM

/ Andrea Simon

, Andrea Simon, On the Brink

Congratulations Lauren Mathys!! 

Lauren won this week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights."

Founder of Bluecrest Consulting, Co-Founder of LeadershipTraining4U.com, and a Blue Ocean Strategy® Network member, Lauren specializes in approaches which break the traditional rules of strategy, innovation and leadership to boost performance in organizations. Her particular area of expertise is in Blue Ocean Strategy, also known as Value Innovation, and Blue Ocean Leadership. With over 20 years' experience  in the biopharmaceutical industry, Lauren has had the opportunity to put into practice both competitive strategy and value innovation frameworks across a number of areas.

Lauren obtained her Masters in Business Administration from INSEAD (with Blue Ocean Strategy co-creator Prof. W. Chan Kim as her Stratgey Professor) and her undergraduate degree in Political Science from Occidental College in Los Angeles, CA. Both a Swiss and U.S. citizen, Lauren lives outside Geneva, Switzerland with her husband and son.

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Don't miss out! Subscribe to our podcast now and you too could win a free copy of my award-winning book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" during our weekly Monday drawings.

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Congratulations to last week's "On the Brink" Podcast Winner: Roy Ortman

On Jul 15, 2017 8:38:19 PM

/ Andrea Simon

, Andrea Simon, On the Brink

Way to go, Roy Ortman!! 

Roy was the lucky winner of last week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights."

A graduate of American University, Roy spent the majority of his career in the financial services industry, primarily in the investment business in New York City. He is a founding partner of The Hampton Group, a strategy consulting firm, and joined Accenture, a large management consulting and technology firm, in 1995 when The Hampton Group was acquired. Roy is currently the Strategic Plan Coordinator at Delaware Valley University and lives in Doylestown, PA.

Don't miss out! Subscribe to "On The Brink" now

Subscribe to our podcast and you too could win a free copy of my award-winning book, "On the Brink: A Fresh Lens to Take Your Business to New Heightsduring our weekly Monday drawings.

Subscribe to "On The Brink" Podcast

To listen to current "On The Brink" podcasts, click hereListen to the On the Brink Podcasts

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Celebrate this week's "On the Brink" Podcast Winner: Nick Mattone

On Jul 11, 2017 4:38:40 PM

/ Andrea Simon

, Andrea Simon, On the Brink

Congratulate Nick Mattone!! 

Nick won this week's drawing for a copy of my book "On the Brink: A Fresh Lens to Take Your Business to New Heights."

Both Andy and I worked with Nick while we were preparing for our executive coaching certification offered by Nick's father, John Mattone. Nick manages John's outstanding program, Intelligent Leadership Executive Coaching Process and Certification, which in 2015 was named one of the three Top Advanced Leadership Development Programs that Change Lives (along with Tony Robbins’ Creating Lasting Change and John Maxwell’s 5 Levels of Leadership).

Having earned a global reputation for possessing a special ability that unlocks and unleashes greatness in leaders, John has been ranked as one of the world’s top leadership authorities and speakers by the research organization, Globalgurus.org. 

If you would like to know more about Nick, John and the programs they offer — to build your executive coaching skills, develop your leadership capabilities or unlock your company's potential — contact nick@johnmattone.com.

And more good news: John will be one of our upcoming "On The Brink" podcast interviewees in the near future. Don't miss out! Subscribe to our podcast now and you too could win a free copy of my award-winning book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" during our weekly Monday drawings.

Subscribe to "On The Brink" Podcast

To listen to current "On The Brink" podcasts, click hereListen to the On the Brink Podcasts

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Our First "On the Brink" Podcast Winner: Marie-Christine Lammers

On Jun 26, 2017 3:00:00 PM

/ Andrea Simon

, Andrea Simon, On the Brink

Marie-Christine Lammers, ethno-psychologist, corporate trainer and consultant from Gabon, was our first winner of the "On the Brink" Podcast drawing!

We are so excited to celebrate with Marie-Christine. Here is something about her you should know, in her words:

"Driven by passion (curiosity?) for human behavior and thinking, I combine a psychoanalytical approach with a vast knowledge of organizational changes and challenges in multicultural environments. Living and working in Africa [throughout] my doctoral research and academic career, I [have] run a consulting business for over seven years.

My dream is to extend this experience to other cultural settings as well and to partner up with strongly committed people striving in the sense of positive change and solidarity worldwide."

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5 Simple Lessons The Maasai Can Teach Today's Business Leaders

On Feb 4, 2017 11:00:00 AM

/ Andrea Simon

, Andrea Simon, Culture Change, On the Brink

As corporate anthropologists who love to go exploring, we have been reflecting on our recent safari in Tanzania and thinking about the changes facing the Maasai, one of the many indigenous tribes in this lovely East African country. They powerfully illustrate the challenges facing any society or company, for that matter and how perhaps a little anthropology might help business leaders and their organizations survive these fast-changing times. We'd like to share with you here some of the ways we thought "across cultures" on our vacation. 

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Your Business Is Doing Great! But Are You On The Brink?

On Jan 25, 2017 1:00:00 PM

/ Andrea Simon

, Andrea Simon, Change Management, Corporate Anthropology, On the Brink

I always enjoy my workshops with CEOs. They teach me a lot about the trends happening in the world of business growth across the U.S. and Canada. This week as we move into 2017, I am working with a group of company leaders representing a wide range of industries, all of whom had a record year (or pretty close) last year in revenues and profits. In one of our sessions, they were all applauding each other and celebrating their accomplishments. 

For a moment I thought perhaps I had the wrong group since I speak on change and these executives and I were going to spend the next three hours searching for new market space, re-inventing their strategies and focusing their attention on unmet needs, non-users and how to add value in innovative ways. Next, I was going to ask them to take a look at the big trends that are taking place in the U.S. and globally right now, and determine if they and their organizations are ready to capitalize on them. So what was up?

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Audible Version Of "On the Brink" Is Ready For You Now!

On Dec 5, 2016 10:00:00 AM

/ Andrea Simon

, Corporate Anthropology, On the Brink

So many people were asking me for an Audible version of my new book, "On The Brink: A Fresh Lens To Take Your Business To New Heights," I decided to record one!

Yes, that's really me reading every word. Now whether you're driving, working out, walking the dog or doing whatever you like to do, you can listen to how corporate anthropology can dramatically turn observation into innovation, transforming companies that want or need to change.  

Order your Audible version of "On The Brink"

To order the Audible version of "On The Brink: A Fresh Lens To Take Your Business To New Heights," click on the red bar below. 

Audible Version of "On The Brink"

You'll hear me share case studies of seven companies that were stalled and on the brink of sliding backward. Corporate anthropology helped them get "unstuck," putting them back on the path to new levels of revenue growth, productivity and market success.

You'll also learn about the Anthropologist's Toolkit — I've heard from so many readers of my book who have used these tools in their own businesses with great results. What could they do for your company? 

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How Hillary And Her Team Missed What Was In Plain Sight

On Nov 22, 2016 9:17:56 AM

/ Andrea Simon

, On the Brink

 
Since Election Day, there has been a lot of reflection from all sides on why Hillary lost the election. Why didn’t she, the Democratic National Committee, the press, and most of all, the pollsters see what was coming?
 
The signs that Trump was pulling ahead were right there in front of them—and us—all along but they (and we) failed to see them. Reputable data was predicting that Trump had a very good chance of winning (which his team certainly picked up on) but everyone else's brains ignored it. How? When looked at from an anthropological perspective, the answer is pretty clear, which is the focus of my recent article for The Huffington Post, published soon after the election.  

It wasn't the data—it was the stories about the data that made the difference 

As I say in my article, Anthropology 101 teaches that data, whether soft observational research or cold hard numbers, essentially does not exist when taken out of context. This recent election is a perfect example. The pollster’s brains kept seeing what their "mind maps" believed was true and discounted data that didn’t fit their own models of perceived reality.
 

The pollsters' mind maps turned out to play a pivotal role because, as we now see so clearly, they took in the information they liked and discarded the rest. Which ultimately led to failure.

Could a little anthropology have helped Hillary?

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Corporate Anthropology: The Key to Solving Business Problems

On Oct 17, 2016 10:48:40 AM

/ Andrea Simon

, Culture Change, Corporate Anthropology, On the Brink, innovation

How I love to talk about corporate anthropology! Especially with a fellow businesswoman who wants to learn what it's all about. That's what I did recently with Michele Price, a fractional CMO, startup mentor and communication strategist, when she interviewed me for Business Breakthrough Radio. We talked about innovation, change, the influence of corporate culture, and the effect anthropology can have on all of these.

I explained how today's rapid pace of change is challenging companies of all sizes, and how difficulties arise when dysfunctional cultures create roadblocks to a company's creativity and agility. In such a situation, an anthropologist’s tool kit can play a key role in showing leadership how to step outside their business and see it with fresh eyes. That is when the true "aha" moments come, which are the genesis of real innovation. 

All of these ideas are discussed at length in my new book, "On The Brink: A Fresh Lens To Take Your Business To New Heights." In it, I share case studies of seven companies that were stalled and on the brink of sliding backward. Corporate anthropology got them unstuck and put them on the path to new levels of productivity and market success.

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How Corporate Anthropology Leads To More Effective Change Management

On Oct 4, 2016 10:34:18 AM

/ Andrea Simon

, Culture Change, Corporate Anthropology, Blue Ocean Strategy, On the Brink

Recently I spent a fascinating half-hour discussing corporate anthropology with Todd Schnick, media and business strategist, talk show host and co-founder of intrepid.media. Specifically, Todd wanted to know how corporate anthropology differs from traditional change management practices. Great question! I then spent our time together explaining how the methods, theory and tools of anthropology give business leaders perspectives into the way users and non-users are really using (or not using) their products and services. Armed with this new observational knowledge, they can then adapt their business strategy to give consumers what they're are looking for in innovative ways.

We talked about Blue Ocean Strategy®, Innovation Games®inbound marketing and culture change. Todd was also very interested in several of the case studies in my new book, "On The Brink: A Fresh Lens To Take Your Business To New Heights," which illustrate how seven companies, large and small, have used corporate anthropology to great success. It was a fun interview!

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