<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">
andi-simon_logo_color-tint-hs
 
Connect with me on social media
        

On the Brink

On the Brink

5 Ways to Find New Customers. They are all around you!

On Feb 14, 2017 11:00:00 AM

/ Andrea Simon

, Business Anthropology, Igniting Change, Corporate Anthropology

Not long ago I wrote about a recurring theme we were seeing among our clients and blog comments: With all the changes in the business environment, who is going to be our customer in five years? Now the question is even more urgent: What about right now?

As a corporate anthropologist working with our clients,  we continue to see possibilities for growth -- those new customers --  that our clients don't seem to see. Often new customers are in plain sight. It isn't personal. It is just your brain. It sees what fits your mind map and perceptions. Not your fault but what can you do to open your mind to what is all around you?

Is that you?

Here are 5 ways that you can overcome the resistance your brain has to see things in new ways, to fight change and deny those possibilities.

Read More → Back to Top

5 Attributes of Business Leaders Who Drive Innovation

On Aug 18, 2016 11:00:00 AM

/ Andrea Simon

, Andrea Simon, Igniting Change, small business, business

The human brain resists change, which in evolutionary terms, is a good thing. Resisting change is a reasonable survival tactic for individuals: repeating tasks we’re familiar with takes less brain energy and has known outcomes, while making changes to one's routine creates a higher short-term risk of mistakes. But for a business, resistance to change can easily mean extinction.

Read More → Back to Top

5 Ways to Help Your Business Adapt to Changing Times

On May 2, 2016 12:00:00 PM

/ Andrea Simon

, Andrea Simon, Igniting Change, busines model innovation, business growth strategy

I was speaking with someone recently who works for a ski resort that wanted to find a Blue Ocean Strategy®. Skiing and snowboarding are not growing, and mountain resorts—whether they are destinations or weekend retreats—need to find more nonusers to enjoy an experience.

Unfortunately, the ski resort's change strategy had not taken them very far so they abandoned it. A new business model was not in the works for them, either. While disappointing, this was not unfamiliar. 

In contrast, one of our clients has robustly embraced the challenge of change and aligned their business around the undeniable fact that the next generation will not be doing things as they have been done before. While this company is in the telephone call center industry, it realized that "demography was their destiny."

It recognized that younger people don't use the phone to find solutions to their problems. They use the Internet, social media, blogs and all sorts of other means to figure out a solution. Those old 800#'s? For their parents. This company could see what was happening but also saw that their own clients weren't paying attention. So, they determined they could lead the industry by opening up a new market space embracing all types of customer care into their business model.

What do you need in order to adapt your business to changing times?

Read More → Back to Top

5 Ways to Find New Customers, Today!

On Mar 14, 2016 7:00:00 AM

/ Andrea Simon

, Business Anthropology, Igniting Change, Corporate Anthropology

Not long ago I wrote about a recurring theme we were seeing among our clients and blog comments: With all the changes in the business environment, who is going to be our customer in five years? Now the question is even more urgent: What about right now?

As a corporate anthropologist we continue to see possibilities that our clients don't seem to want to see. Is that you, as well? Here are 5 ways that you can overcome the resistance your brain has to see things in new ways, to fight change and deny those possibilitie

Read More → Back to Top

Subscribe to Our Blogs

        

Subscribe to Our Podcast

Management Consulting Connection