Are you changing with them? You really must. Because the alternative is really quite frightening.
All around us we're dealing with tumultuous change, nowhere more so than in healthcare. And it's not just change itself but the breadth and pace of it that's confounding doctors, patients and entire healthcare systems. How to innovatively adapt to these healthcare changes and not let them steamroll over you is something I tackle in my recent article for Hospital Impact (which you can read here.)
Pressure to change, felt by hospitals, doctors and patients
At SAMC, we're currently working with a number of healthcare clients and what we're noticing lately is a shift from hospital-based services to community-based care delivery options—affecting everything from the best place for same-day surgery to where to get an X-ray.
Hospitals are being pressured to reduce costs while still keeping patients healthy. Patients are being asked to change where they go for care, which is particularly hard for older patients who find comfort in the familiar, even if the “new” place can deliver the care they need at lower cost to the system and themselves.
As I write in my article, "add to this situation the highly influential generation of millennials, the sons and daughters of baby boomers and Gen Xers. These younger patients are less loyal, less obedient and less concerned with traditional service delivery points in the system. Instead, they focus on fees, quality and ease of access. They want the care they need when they want it or they will skip the referral until they end up in the emergency department at 10pm.”